Chapter 75 SynTao 74 is not involved in vicious competition

The essence of business: "A shopping mall is like a battlefield."Competition is inevitable. Through competition, everyone will strive to improve the quality of their products, safeguard the interests of customers, and make the market flourish.For competition, Wenshang has always held a positive and positive attitude.However, the competition that Wenshang understands is an upright and fair competition.Only such competition can achieve good results, otherwise it can only bring chaos and decline. Konosuke Matsushita said: "Maintaining the common interests of the industry and society so as to promote the coexistence and common prosperity of all the people is the real purpose of competition. Competition must be done in an open and fair way. For the stability of the industry, no matter whether manufacturers or wholesalers Or retail stores, you must never oppose just for the sake of opposing, and you must not compete for the purpose of defeating the opponent's sense of confrontation, or use power and capital to compete with others."

Panasonic believes that the following competitions are all unfair, and the consequences can only be harmful to others. 1. Blindly cut prices.This is probably the vicious competition method that almost all manufacturers and sellers will use.If it is low pricing for cost reduction, seasonal price cuts, etc., there is nothing wrong with it.The terrible thing is that some people ignore normal profits and blindly cut prices in order to expand sales.Panasonic believes that this kind of "competition" harms others and harms itself: on the one hand, price cuts may cause everyone to compete to cut prices, harming others; .This violates the most basic profit principle of operation.Panasonic pointed out: "Even if the competition is fierce, it is not allowed to make such crazy discounts and give up reasonable profits. It can only cause chaos in the enterprise, but cannot promote development. If operators all do this, the industry will inevitably start a war. The life-and-death melee will, on the contrary, hinder the development of production and the prosperity of society."

2. Damage to the reputation of others is also a method of vicious competition.Some operators are eager to win, so they use all means to slander and slander their peers in order to open their own development path.Matsushita believes that this is too unpromising and despicable.For the other party's slander, there is no need to fight head-on. If you are really strong, you should greet it with a smile.Because the fate of slanderers is more vulnerable than that of vicious price-cutters, and they often fall and cannot get up again. 3. Capital rampant.This is a common method used by some powerful large companies.Relying on their strong capital, they intentionally make loss-making dumping or services, so as to overwhelm the competitors of small and medium-sized enterprises, and then dominate one side.Matsushita thought that this was a product of the early days of capitalism, and it would be a bit wrong to use it today.

Some people think that in the market, different industries can go their own way and get what they want, but if they are in the same industry, it is difficult to avoid a life-and-death competition.Especially in the same area, the same city, especially in the same commercial street, this kind of competition is naked.Under certain conditions of time and space, the banknotes of customers are limited, and the specific purchase items are even more quantitative. If you buy it at another store, your business will be taken away, and vice versa.So there is a saying in the market that "peers are enemies".

This is the truth, but by no means the whole truth.Konosuke Matsushita believes that you are more than me, and you are better than me, so that you can be called well-run.Therefore, in his eyes, colleagues are "colleagues", and the word "jealousy" has never been used. Peers are competitors, but they are by no means enemies or rivals.To make your business prosper, you must learn to survive and develop in the competition with your peers, and turn the pressure of peer competition into your own driving force.Especially when the peers are evenly matched, and they are indistinguishable from each other, if vicious competition of slandering each other and competing to bargain is adopted, both sides will suffer.

Sports competition has certain rules, and market competition must also have certain rules.If there are no certain rules, a football game cannot go on, and it will inevitably lead to chaos. Similarly, if there are no certain rules, the market order will cause chaos. At present, prize sales are very popular in the market. Strictly speaking, this is an act of unfair competition.After all, there are only a small number of winners, and the vast majority of customers just shop with a gambling mentality, which does not help to establish the company's image and trust.As a temporary promotional tool, it may have some effect, but after all, it is not a long-term solution to win the competition.

In order to defeat competitors, some enterprises adopt the method of price reduction and dumping, which is an act of unfair competition.The price of a commodity should be determined according to the actual cost and reasonable profit. If it is no longer profitable to cut prices and dump, even if you temporarily defeat a competitor, you may also lose your vitality. Wenzhou businessmen usually avoid crowded avenues and take less traveled paths.If you want to gain an advantage in the competition, you should steadily improve product quality, improve after-sales service, and strive to establish a good image of the company. This can effectively avoid getting involved in vicious conflicts and make your business last forever.