Chapter 73 SynTao 72 Grasps Moral Hazard and Makes Money Amid Praise

The essence of business: Grasp the moral hazard, be a person who is trustworthy and righteous, and make money by legitimate means, and you will be able to accumulate rich intangible assets in a short period of time. These intangible assets will have a huge role in promoting future development , and ultimately help people succeed. There are also moral hazards in doing business. If you violate morality and insist on going your own way, the business will not continue, and you will lose money and people.Our traditional society has always looked down on businessmen, so there is a saying that "no business, no adultery".In fact, the purpose of doing business and doing business is to make money, but there are also ethical norms and trading rules.If you want to truly stand firm in the fierce market competition, you must abide by and adhere to these ethical rules.

To abide by and adhere to the ethical rules, the most important thing is to pay attention to integrity. Integrity is the foundation of being a human being and the principle of doing business.Confucius said: "People don't have faith, and they don't know what to do." Being honest and trustworthy reflects the moral quality and lofty pursuit of the Chinese nation.In the West, some psychologists have done a special test, and the results show that among the 550 adjectives describing people, 6 of the 8 highest-scoring adjectives are related to "integrity", such as sincerity, honesty, loyalty, and truth. , reliable and trustworthy.It can be seen that both the East and the West regard "integrity" as a human virtue.

Why is honesty so valuable?Because honesty is reputation or reputation for a person or a business organization, and it is a "golden sign" for interpersonal communication and business management.As the saying goes: "Fame and reputation cannot be bought with gold." This shows the importance of reputation and credibility.At the same time, it also shows that reputation and credibility can only be formed by spending a lot of effort and investing a lot of money. Business activities and the moral requirements of integrity are closely linked and closely related.Because people exchange commodities, they all hope to obtain real items.For example, when people go to the market to buy clothes, buyers naturally hope that the clothes they buy are genuine.For sellers, it should be of high quality and reasonable price, rather than defrauding buyers of their money.As the saying goes: "You can cheat the first time, but you can't cheat the second time." In this way, there will be fewer and fewer "repeat customers", and in the end it is still the seller who suffers.

In commercial communication, to be honest and trustworthy, you must first be responsible to customers, be full of size, have enough weight, and be honest.People despise those who are short-changed and false and untrue.Secondly, it is necessary to emphasize the consistency of prices, not to increase prices at will or in disguise, and adhere to the principle of genuine goods at a fair price and equivalent prices.Some businessmen, for their own benefit, either cut prices at will, viciously competed, or hoarded to drive up prices, for which they lost their personality and lost their credibility.Such a businessman will only be cast aside.

Sincerely invite customers from all over the world, the key lies in sincerity.If you are sincere, the guests from all over the world will come; if you are not sincere, the guests from all over the world will go.This has become a well-known truth among businessmen. The business world is supported by various, large and small moral points, and each point is a manager, boss, department head... It needs a person to occupy it, and this person is a person with good moral concepts.People with high business ethics, "God" is in my heart, serve customers wholeheartedly, solve problems for customers, and then gain customers' trust and hearts, and naturally gain fame, business prosperity and financial resources.A true gentleman seeks benefit from benevolence, and a real gentleman seeks wealth from righteousness.In business, you must not take ill-gotten gains for the sake of making huge profits.

There are many stories about doing business with virtue in ancient my country.To cite one: In ancient times, there were two businessmen who each ran their own hotel. They were brothers, and the hotel they ran was inherited from their parents.When his father was dying, he said to the two of them, "Business conducts business with virtue, and virtue wins with skills. Do not seek skills without virtue in business. Don't use skills to deceive others, harm customers and yourself." Operate the Northwest Hotel.At the beginning, they could abide by their father's teachings, and the business was very good.Later, the owner of the southeast hotel thought that honest business could not make a lot of money, so he had evil thoughts and added water to the wine. A month later, he earned 3,000 Wen more than his younger brother.But after the second month, the younger brother earned 3,000 Wen more than the elder brother.So the elder brother suspected that the younger brother had also learned to add water, so he added more water to the wine.But after the third month, no one was interested in my brother's hotel, but my brother's hotel was booming.So he asked his younger brother: "My wisdom is all above you, why is business not as good as you?" The answer was: "Although my brother's wisdom is several times that of mine, he is far behind in terms of virtue. You forgot your father's last words, and business is based on virtue. Virtue wins with skill, and if you add puddles to your wine to harm people, there is no reason to be invincible."

Adding water to wine, no one can tell at the beginning, you will get temporary benefits, but the human heart is a mirror.One day everyone will know, and your business will only end in collapse. Chung Joo-young, the founder of Hyundai Group, attaches great importance to credibility.He believes that reputation is the life of an enterprise.It is precisely because Zheng Zhouyong has a good reputation that loan sharks can lend him money without any collateral.It is precisely because of Chung's emphasis on credibility that Chung's Hyundai Construction Company won such honors in Iraq that former Iraqi President Saddam Hussein said: "We will never forget that foreign company that continued construction in Iraq after the war broke out. "The most prominent example is the example of Zheng Zhouyong, in order to maintain his reputation, he would rather lose money or even sell his house and factory to ensure the completion of the Gaoling Bridge project on time. In 1953, Zheng Zhouyong obtained the construction right of the Gaoling Bridge Project and signed a contract, stipulating that the construction period was 26 months and the budget was 54.78 million yuan.However, due to inflation during the construction period, Hyundai Construction faced a financial crisis.

Many people think that Zheng Zhouyong must have been killed this time.His rivals are also gloating over the news of his failure.Zheng Zhouyong has always taken "reputation is property" as his motto, and he would rather bear all the losses himself than complete the project within the contract period.In order to solve the funding problem, he sold his house and factory to raise the necessary funds. At the end of 1955, the Gaoling Bridge project was completed on schedule, and the final settlement amounted to a deficit of 65 million yuan.Although the Goryung Bridge project hurt Chung Joo-young, Chung Joo-young also gained something that cannot be bought with money, that is reputation.Zheng Zhouyong would rather bear a huge deficit on his own, but also to complete the project on time with quality and quantity.The South Korean government spoke highly of his approach and expressed absolute trust in him and his modern enterprises.This played a great role in Zheng Zhouyong's subsequent undertaking of more government projects.

There is a saying in Western countries: "Integrity is the best means of competition." Many entrepreneurs and scholars also generally believe that the world economy has entered the "credit economy era".Integrity is not only the foundation of enterprise development, but also an intangible asset for enterprises to establish reputation and display image in the society.If an enterprise wants to remain invincible in the fierce market competition, it should strictly abide by the principle of good faith.Integrity management can not only bring benefits to consumers, but also bring profits and wealth to business operators.

The Jews are very shrewd in business, but they never lie or hurt innocent people, and they always use clean means.Although they sometimes go beyond the norm, they are all legal operations.They believe that the best way to do business is to do business honestly. If you do business by deceit, not only will the business fail in the end, but you will also lose your reputation. After the end of World War II, the victorious countries decided after several consultations to establish an international organization in New York, USA, to coordinate and handle world affairs—the United Nations.After discussion, the Rockefeller family decisively invested 8.7 million US dollars to buy a piece of land in New York, and unconditionally donated it to the penniless United Nations.

At the same time, Rockefeller also bought a large area of ​​land nearby.Many big conglomerates in the United States were surprised by Rockefeller's unexpected move, and laughed and said: "This is simply a stupid move!" But what is strange is that the land price adjacent to it immediately soared as soon as the UN building was completed. , A huge amount of wealth equivalent to nearly a hundred times the gift money poured into Rockefeller's pockets. What the Jews pursue in doing business is "one deal, profit on both sides", which is a win-win situation in today's words.Take the example of Rockefeller buying land as a gift. In this business activity, he made money openly and did not harm anyone.Moreover, both he and the United Nations are winners, not losers. The "Talmud" has some very specific rules on how Jews earn money cleanly.For example, it strictly prohibits the sale and purchase of wine with water, and the occasions where water is allowed are limited to bars, and only when the guests know that it has been watered.However, for bars and middlemen, even if the bar knows and agrees that the middleman's wine is watered down, it cannot be bought.Because, if the bar buys these watered wines, it is possible to disguise them as unwatered wines and sell them without customers knowing the truth.This kind of watered wine may have been mixed with bacteria, and it will be spoiled and fermented in the wine. It cannot be stored for a long time, and it is easy to cause harm to customers and damage commercial credit. Franklin once said: credit is money! Many entrepreneurs in Wenzhou, Zhejiang, do not need to go through guarantee or mortgage procedures, and can obtain tens of millions of yuan in loans from banks only with their own signatures.According to incomplete statistics, quite a few of the Wenzhou bosses already own such "golden pens". In the apparel industry, Meters Bonwe's Zhou Chengjian has such a "golden pen".His first signature loan occurred in February 2000 with a line of 27 million yuan.The person in charge of Wenzhou Branch of ICBC said that apart from the fact that Meters Bonwe was operating well, it was mainly because of Zhou Chengjian's personal credit charm.When he started his business in Qingtian, he sold his ancestral house to pay off the loan, which is still a good story in the business circle. Gao Tianle, chairman of Tianzheng Group, is a highly educated boss among private enterprises in Wenzhou (CEIBS EMBA student), and one of the "golden giants".It is said that Gao Tianle used the "golden pen" at that time and broke the precedent of the ICBC system. His first signature loan occurred in July 2000, with an amount of 30 million yuan. Among these "golden pens", Nan Cunhui has the highest gold content.The credit line granted to him by the Wenzhou Branch of the Agricultural Bank of China alone reached 200 million yuan.The first time Nan Cunhui used the "golden pen" was in November 1998, when he "finalized" 30 million yuan in the Agricultural Bank of China with a flick of a pen."Evaluation" from all walks of life: The gold content of Nan Cunhui's signature not only reflects his own credit charm, but also because "Chint" is a majestic "golden mountain" in the Chinese business community. The above examples show that good credit and repayment ability can make your credit for borrowing money cycled again and again. Perhaps inadvertently, in the process of raising money and repaying debts every time, you have accumulated your own financial resources. Infinite resources, that is good credit.This solid capital enables you to cope with the future journey of life.On the contrary, if you miscalculate, the loan cannot be repaid, and the credit is severely punished and destroyed, it will terminate your original credit that can be circulated endlessly. If this is the case, you will not be able to turn back. If you only think about how to repay the debt when you pay back the money, then you will only be able to borrow left and right, and life will be miserable, so you must consider it at the time of financing.In particular, the term of consumer loans of banks is often very long, and the borrower's fixed income is the main source of repayment. When we raise money to borrow money, we should pay special attention to the repayment ability we can afford in the future, and we must also measure our repayment ability during the repayment period. There are many factors to be considered together, such as the loan amount and term, interest rate and The calculation of interest and which repayment method to choose are relatively easy, all of which are closely related to the amount of principal and interest you should repay each period in the future.Therefore, businessmen must pay attention to integrity and let credit circulate.