Chapter 71 SynTao 70 is a real entrepreneur with a sense of social responsibility

The essence of business ethics: People in society must bear certain social responsibilities. For Wenzhou businessmen, although wealth has brought them all kinds of glory, at the same time, society also requires them to have certain responsibilities. The size of wealth Proportional to the size of the responsibility. In Zheng Yuanzhong's view, if an entrepreneur does not sincerely want to take some responsibility for the society, it is difficult to become a real entrepreneur.As early as when he was studying at Wenzhou University, he believed that there were many problems in the school's management and operation, so he came up with the idea of ​​restructuring Wenzhou University. In June 1998, at a meeting of the Standing Committee of the Wenzhou Municipal People's Political Consultative Conference, Zheng Yuanzhong submitted a proposal to "individually buy out Wenzhou University and implement privatization management". He is confident that he can make Wenzhou University a famous university if he can return more education resources to the society.At that time, the feasibility report consisted of more than 30 chapters, which were submitted to and dictated to relevant departments.

Later, the Zhejiang Provincial Education Commission also approved his documents, but considering a series of problems, such as the difficulty in arranging faculty and staff, Zheng Yuanzhong took a step back and planned to buy Wenzhou University and change it to a new one. In order to invest in the School of Fashion of Wenzhou University and build the School of Fashion into a first-class professional college in the country, this has played a positive role in mobilizing educational resources. In fact, Zheng Yuanzhong not only wanted to show his strength in education, but also wanted to give full play to his ideals in politics.In his opinion, he is more suitable for politics, and he feels that his ability in this area is better than his ability in business.In addition, mobilizing government resources is undoubtedly a shortcut to public responsibility.So he proposed to be the mayor of Wenzhou City. His opinion is this. Generally speaking, the mayors who are now mayors are relatively timid, because they are afraid of losing their black hats.It should be said that Wenzhou has developed relatively fast in the past few years, but there are many aspects that can be improved. One of the reasons is that the mayor is not very courageous.If he were to be the mayor, he would be very courageous, and he would not be afraid of losing his black hat, and he could go back and continue his business if he lost it.

Now Zheng Yuanzhong likes to say something like this: When I was 30, I saw what I did when I was 20, it was no big deal; when I was 40, I didn’t think it was a big deal when I saw what I did when I was 30; now I am 50 years old , and maybe something else to do. This is the Zheng Yuanzhong who has always been burning with the passion of life. He is always trekking and struggling... Being in the society, people must bear certain social responsibilities. For Wenzhou businessmen, although wealth has brought them all kinds of glory, at the same time, society also requires them to have certain responsibilities. The size of wealth and the degree of responsibility Proportional to size.

Billionaire steel magnate Andrew Carnegie believed that the purpose of getting rich is to spread it.When he was impoverished, a rich man treated him as a friend and let him borrow books from his private collection freely.After Carnegie made his fortune, he donated large sums of money to build the world's largest free lending library system. Julius Rosenwald rescued the struggling Sears Roebuck Company from the brink of bankruptcy and has grown it into a retail giant.Today, he is in charge of developing and improving the rural agent system and the Four-Health Association (the slogan proposed by the former US Department of Agriculture, which aims to promote modern science and technology education such as agriculture, animal husbandry, and housekeeping for rural teenagers).His goal was to bring prosperity and modernize education to rural America.

While the rich are generous, they also get higher returns, and this return is not just reflected in money. Most of the rich are benevolent, often enthusiastic about public welfare activities and charitable causes, and often invest or provide sponsorship funds, such as building nurseries, orphanages, schools, welfare homes for the elderly, and running welfare factories for the disabled.We can see them at any time in various charitable activities of donating funds and in various occasions of disaster relief charity performances.They give generously and spend a lot of money. They donate their wealth to serve the society and benefit mankind, so that people can see the beautiful brilliance of humanity shining in them.

The benevolence of the rich is one of the most beautiful acts in the world, and it is a manifestation of their social responsibility, which is of course welcomed by people.Shrewd financial management skills and actions to repay the society are the portrayal of their noble sentiments and broad minds, and the two are so unified and happy.The former cannot decide the latter, but it can provide financial support for the latter; while the latter reflects a kind of broad benevolence and finds a way to release money for the former. It is a higher pursuit for a billionaire to feed back the wealth he pursues to the society and let the society share his wealth.

Billionaire Warren Buffett has set up a $1 million scholarship at his alma mater, awarding several students each year with high attendance, a positive attitude, and excellent academic performance. This is what he did to his alma mater Roosevelt High School At the same time, more importantly, this scholarship embodies his expectation to encourage ordinary students like him to succeed and become rich through their own efforts. In the last thirty years of the 19th century to the first decade of the 20th century in the United States, this age of adventure, the desire for wealth made this era restless and disorderly, and the wealth of the United States increased from 30 billion US dollars in 1870 to 127 billion US dollars in 1900. .Notable rich people began to appear. The founder of Standard Oil Company, John D. Rockefeller, personally had a net worth of more than 800 million US dollars in 1892 (equivalent to 12 billion US dollars in 1990).Eighty percent of American households had an annual income of less than $500.

The economy is taking off, huge wealth is concentrated, the gap between the rich and the poor is serious, and corruption can be seen everywhere. What kind of words should be found to describe this era?There have been many descriptions of this period: the age of innocence, the age of profligacy, the age of reform, the age of enterprise, the age of self-confidence, the age of American renewal, but none summed it up more accurately than Mark Twain.Mark Twain ridiculed his own era as the "Gilded Age" with its golden appearance.This term has become the best summary of this era. Rockefeller always carried special silver coins with him, and kindly distributed them to the poor children.There was also a competition for charity between the steel magnate Carnegie and Rockefeller.They are happy to appear in this image, and among such rich men, Rockefeller is the best.Carnegie is known as one of the greatest philanthropists of all time.As for Morgan, he was the most tasteful patron of the arts of the three capitalists, though not nearly as generous in philanthropy as the other two.

At the same time, the religious sentiments of the Gilded Age are bewildering.And all tycoons have acts of generosity in funding artists.They focus on the work of poor artists.They pool their wealth with all their might and then use it to benefit society. Rich people believe that the real wealth of a person is the kindness he has performed in the world. Being rich is just a living condition. If you have endless money, it only represents one aspect of your personal wealth. If you are very You are rich, but because of this, you have developed bad habits of selfishness, self-blame, greed, depression, bitterness, cruelty, and indifference. This is where your poverty lies, because a person's spiritual wealth is far more important than money. Love Live life and develop a good character, this is the bright road that leads a person to success and wealth.

For the society, the generosity of rich people reflects a kind of conscience and responsibility. In 1905, the Cosmopolitan magazine published an article entitled "How Will He Arrange It?" "Thesis, the opening remarks read: "There is great interest in the future of the estate of Mr. John D. Rockefeller, the greatest fortune in the world. It will be inherited in a few years by his son, John Day Rockefeller, Jr. No. It can be said that the influence of this money is so wide that the person who inherits such a fortune can use his financial resources to completely reform the world...or use it to do evil things and delay civilization. 1/4 century."

After the establishment of the Rockefeller Foundation, Gates, with his pastor's divine inspiration and business acumen, had foreseen the possible international impact of Rockefeller's philanthropy. In 1914, Gates suggested the creation of the Chinese Medical Association and drew up plans to establish some modern medical schools in Beijing, China. Thus, Peking Union Medical College and Union Medical College Hospital were born.Rockefeller Jr. went to Beijing to attend the inauguration ceremony in person, and called it "the first-class medical school in Asia" in his speech.These two advanced hospitals have brought some good news and dawn of health to the Chinese people. In 1909, a major contentious issue in the New York mayoral campaign was prostitution, resulting in the appointment of a grand jury to investigate the business of prostitution.Rockefeller Jr., who was regarded as "good man", was invited to be the chief juror of this grand jury. After he accepted the task, he put all his energy into it and worked day and night. After a few months, he produced a detailed report.The report suggested forming a committee to deal with this social ill, but the mayor of New York refused to form a committee, so Rockefeller Jr. decided to go it alone. In 1911, he established the Social Sanitation Bureau, investing more than half a million dollars. One of Rockefeller Jr.'s greatest charitable deeds was to donate $52.6 million to restore and rebuild an entire colonial city - Williamsburg, the colonial capital of Virginia.The pioneers there were the first to shout the slogan "Give me liberty or give me death". Rockefeller Jr. said: "Giving is the secret of healthy living... Money can be used for evil, and it can be an instrument for building a social life." It can be seen that money is not the root of all evil, but it can bring happiness to people. The key lies in how you use and control it. What is the relationship between wealth and conscience?The ancestors gave the answer to this question long ago: "unjust wealth" refers to wealth without conscience; However, in the current period of social transformation in China, where the business environment and order of enterprises are relatively chaotic, the relationship between wealth and conscience does not seem to be so simple and clear.Why do many ordinary people think that rich people are bad people? There must be a lot of "ill-gotten wealth" in it.Therefore, some entrepreneurs say this: In the moral chain, we are always debtors.What we pay is far less than what we get, and the improvement of our quality is far less rapid than the accumulation of wealth.That's why China's Mou Zhong was convicted and imprisoned for letter of credit fraud... When the accumulation of wealth completely wipes out the conscience, the law will come uninvited.What kind of social responsibility should failed entrepreneurs take?How is his conscience manifested? As for an entrepreneur who has mastered wealth, what is the relationship between his conscience investment, wealth investment and the future?The Nasdaq plummeted, and the only .com in the world that did not fall below the IPO price was Tom.com of the Li Ka-shing family. Their .com IPO price was US$1.78 (Sohu’s original price was US$4), and now it is US$2.1.Why did they set the IPO price so low?Because Li Ka-shing said a word at the time: I want to let Hong Kong people make money, because Hong Kong people have given me back a lot in the past. Tom.com rose to 18 dollars on the day of its release, so Hong Kong people did not scold Li Ka-shing. Generally speaking, the society has three basic standards for the requirements of enterprises or entrepreneurs: first, the most basic requirements are legal requirements; second, the minimum requirements are professional ethics requirements; third, the highest requirements are entrepreneurial conscience.Facts have shown that the higher the moral requirements for oneself, the more opportunities there will be in the future.The Albrecht family in Germany has grown from 1949 to now the largest enterprise in the German retail field. One of its codes of conduct is never to increase the profit margin of commodities. The profit is left to the customer.The family is the richest in Germany and one of the ten richest in the world. Many businesses can create what is called a three-year period.It can go from zero to billions or even billions within three years, but after getting better, it also falls very quickly.Therefore, to see whether a company is successful, we should look at its thirty years, not three years. Conscience is reputation, and conscience is wealth.Wealth with conscience will last longer and have more vitality.It seems that the old creeds are not outdated, only ourselves are lost. You are engaged in business, opened up the sales of some unsalable products, brought vitality to the enterprise, and sent the gospel to consumers; you are engaged in the production and operation of the enterprise or service operation, new products meet the needs of the market, new services The project provides customers with new enjoyment and convenience; as well as the development of the enterprise, some people are employed, and the employees obtain the security of life from your company... In your success, you must have heard many praises and words of gratitude. Of course, you have not forgotten to thank others for their support and support.From this, don't you feel that there is something more meaningful and gratifying than making money? Making money is not the only purpose, nor is it just for your own wealth.In fact, any legitimate money-making activity itself is a cause that benefits society and others, and they are equally great. Some people have listed some specific social responsibilities for entrepreneurs. The specific content is very extensive and can be roughly summarized as the following aspects: (1) Social responsibility to consumers.In-depth investigation and do everything possible to meet the needs of consumers; advertising must be true, delivery must be timely, prices must be reasonable, products must be convenient and safe to use, and product packaging should not cause environmental pollution. (2) Social responsibility to suppliers.Abide by the credibility and strictly enforce the contract. (3) Social responsibility to competitors.To play fair. (4) Social responsibility to the government and the community.Implement national laws and regulations, pay taxes according to regulations, protect the environment, provide employment opportunities, and support community building. (5) Social responsibility to the owner.Improve investment efficiency, increase market share, and stock appreciation. (6) Social responsibility to employees.Provide employees with fair opportunities for employment, induction, remuneration, transfer, and promotion, as well as safe and hygienic working conditions, rich cultural and recreational activities, full management, education, training, and profit sharing. (7) In terms of solving social problems, typical methods include: relief for the homeless, employment of the disabled, and funding for drop-out children to return to school. These responsibilities can provide enough inspiration for those who want to start a business or are starting a business and those who are successful in starting a business. Those who have the right and the ability to earn a lot of money also have an obligation to care for those who earn less.Carnegie's words hit the point: "Excess wealth is a gift from heaven, and its owner is obliged to use it in society throughout his life." When a person's capital reaches a certain amount, in a sense, this capital does not only belong to him personally, but belongs to the whole society. Many people with a negative attitude often say: "Money is the root of all evil." But the "Bible" says: "The love of money is the root of all evil." Although there is only one letter difference between these two sentences, they have a lot of meaning difference.