Chapter 38 Business Way 37 Taking risks often leads to unexpected results

The essence of business: Wenzhou's business principle is to seek wealth and insurance.The more you want to keep your vested interests and dare not make progress, the more you will not be able to make a fortune and make money.It is impossible to get rich if you hang your head down every day; you walk with your head held high, your personality is bold, you dare to brave the wind and rain, and you are the darling of the God of Wealth.Because optimistic personality and willingness to take risks are the basis for doing everything well.On the other side of the single-plank bridge is a beautiful and rich orchard. Confident people walk over boldly and pick sweet fruits; but those who lack self-confidence hesitate in place: Can I make it through?And the fruit has long been picked by those who act boldly.

The change of destiny often lies in a certain opportunity. Grasping this opportunity may succeed or fail. Both success and failure are unpredictable. Doing it means taking risks; and when failure and success are ungraspable, even more means risk.So, faced with such opportunities, what should we do?Because we are in adversity, there are very limited things we can rely on or rely on. It is often "a fight for success or failure", if we win, our life will change; if we lose, we will be defeated.Ordinary people are often discouraged and willing to give up opportunities, but Wenshang will overcome difficulties and advance bravely.As long as we fully estimate our abilities and various aspects of the situation, instead of blindly advancing, we should try boldly and take risks.

"High risk means high return", only those who dare to take risks will win the glory of life; moreover, the life experience of prudently advancing in the face of risks has cultivated extraordinary courage for us, which is even more precious spiritual wealth .Wenshang is undoubtedly the owner of this kind of wealth: with their extraordinary courage, optimistic and calm risk awareness, they overcome difficulties and go upstream, often winning unexpected success.This enterprising spirit of daring to take risks in the face of adversity is another important factor for the achievement of "Chinese Jews".

A Wen businessman once said: "Risk is directly proportional to profit. Huge risk can bring huge benefits; luck likes to visit brave people, and taking risks is a kind of courage and boldness manifested in people." Adventure and reward often go hand in hand.There are barbarians in danger, and there are benefits in danger.To have superior results, you have to be willing to take risks.We have the desire to become millionaires, but we dare not take the risk, so how can we achieve greatness? There is no foolproof road to success in the world, dynamic fate always has a lot of randomness, and various elements are often unpredictable and elusive.In an environment of uncertainty, the human spirit of adventure is the rarest resource.

The ancestors of the Morgan family migrated from England to America around 1600 AD. When it was passed down to Joseph Morgan, he sold his farm in Massachusetts and settled in Hartford. Joseph first made a living running a small coffee shop while also selling travel baskets.After working in this way for some time, he gradually made some money, built a grand hotel, bought shares in the canal, and became a shareholder in the steamboat industry and the local railway. In 1835, Joseph invested in a small insurance company called "Itna Fire".The so-called investment does not require cash. The investor's credit is a kind of capital, as long as you sign your name on the shareholder register.After the investor signs the promissory note, he can collect the handling fee paid by the policyholder.As long as there is no fire, this business without capital will be profitable without loss.

Soon, however, a major fire broke out in New York.Investors gathered in Joseph's hotel, all pale and anxious like ants on a hot pot.Obviously, many investors have not experienced such an event.They panicked and were willing to voluntarily give up their stake. Joseph bought all their shares. He said: "In order to pay off the insurance fee, I am willing to sell this hotel, but there is one condition, and the handling fee must be greatly increased in the future." Joseph is betting on the future.This is really a gamble, success or failure, all in one fell swoop. Another friend also wanted to take the risk with Joseph, so the two pooled $100,000 and sent an agent to New York to handle the compensation.As a result, the agent came back from New York with a large amount of cash, which was double the original handling fee for the newly insured client.At the same time, the "trustworthy Itna Fire Insurance" had become famous in New York.After the fire, Joseph netted $150,000.

This example tells us that being able to grasp the critical moment can usually turn a crisis into an opportunity to make a lot of money.Of course, it is necessary to be good at observing and analyzing market conditions and grasp good opportunities.Opportunities are fleeting. If we cannot overcome our weakness of indecision, we may never be able to seize opportunities. We can only sigh when others succeed: "I could have been like this." "Adventurer who loves the world", this is the self-proclaim most admired by the world-renowned fashion designer Pierre Cardin.It is precisely because of Pierre Cardin's pioneering reform of the original traditional clothing management method that fashion can be popularized to the most consumers.Pierre Cardin's management strategy for Maxim's restaurant reflects the decision-making ability and talent of this modern entrepreneur and fashion design master at critical moments.Founded in 1893, Maxim's Restaurant is a relatively high-end famous restaurant in France.However, in the 1970s, the business became more and more sluggish, and by 1977, it was on the verge of bankruptcy.

At that time, Pierre Cardin was already a famous fashion king, but he turned his attention to Maxim restaurant. "Buy this restaurant", this is Pierre Cardin's decision.Friends thought that Pierre Cardin was joking, and they all dissuaded him: "This restaurant is in a recession, and it will cost a lot of money to buy it, which is tantamount to dragging yourself a burden." Some people said to him: "Don't let yourself go bankrupt, Keep your head calm." However, Pierre Cardin himself has a unique opinion: Although Maxim is currently in a downturn, it has a long history, an old brand, and advantages.The main reason for its poor operating conditions is that the grade is too high and single, and the market is limited to the domestic market. As long as it is improved from these aspects, it will definitely be effective.Moreover, only by buying when it is in a downturn can it be bought at a low price.There are many opportunities for success.But not many people can seize the opportunity, and because of this, not many people succeed.If you want to be different, you must have your own opinions at critical moments, and you must dare to take risks!Pierre Cardin said: "I am a man of action who keeps my promises. I like to walk the talk and make my ideas a reality."

In 1981, Pierre Cardin finally bought the huge industry of Maxim with a huge sum of money.At the beginning of the operation, he immediately set out to reform.First of all, add grades, and add mid-range and general dishes on the basis of a single high-end dish.Secondly, expand the scope of business, in addition to dishes, concurrently engaged in flowers, fruits and high-end condiments.In addition, Pierre Cardin has also set up Maxim's restaurant branches around the world, which has achieved good economic benefits. Pierre Cardin used the success of his venture to seal the mouths of those who dissuaded him in the first place.

At a business seminar, Owen stood in front of a group of people, holding an ordinary coin in his hand, and said to the group: "Let's play a traditional coin toss game, and I will flip the coin. If you call heads or tails right, I'll give you a million dollars, and if you're wrong, you'll give me a hundred thousand dollars. Assuming it's a legal bet, how many people in this room would take the plunge? ?” Of course no one would raise their hands to participate. Owen loaded up the coins and then commented: "Let's break it down, what was going through your mind when I offered the bet? You were thinking: 'This guy gave me a 50/50 bet. One bet, he may know business and nothing else.'” Those who listened mostly agreed with Owen's comment.

Owen continued: "Are you thinking about winning? Are you thinking about what you're going to buy with a million dollars? No. You're thinking about losing. You're thinking, 'How am I going to get a hundred thousand dollars? ? My money is tight and I'm still waiting for my salary!'” Many people laughed unnaturally. Owen continued: "I guess some of you come home from the meeting and your wife says hello and says, 'What's the news?' And you say, 'There's a guy who put out a coin for betting money. , By the way, are we out of money?'" Those present were wise not to gamble with Owen.As far as money is concerned, the degree of risk to any man is proportional to the property he owns.If there was a billionaire around, he wouldn't hesitate to bet with Irving.Because money can make people find favorable opportunities, because money can make people feel dangerous and fearless. Even if they lose, they just shrug their shoulders and sigh smartly: "What happened!" If a million against one hundred thousand is reduced to one hundred against ten, then everyone present can bet, because the loss of the risk at this time is a drop in the bucket for them. Successful people know that steadfastness involves choices, and choices involve risks, as a 58-year-old agricultural salesman in the United States discovered.Experimenting with different varieties of corn, he managed to create a crisp, loose popcorn.When he finally bred the ideal variety, no one would buy it because of the high cost. "I knew that as soon as people tasted this popcorn, they would buy it," he told his partners. "If you're so sure, why don't you sell it yourself?" the partner replied.In case he fails, he may lose a lot of money.At his age, does he really want to take such a risk?He hired a marketing firm to design a name and image for his popcorn.Before long, Orville Reddenbach was selling his "Gourmet Popcorn" all over the United States.Today, it's the best-selling popcorn in the world, and that's entirely the result of Reddenback's willingness to risk everything he has in exchange for what he wants. In fact, any successful person will consider risks when starting his own business, but truly courageous people are not afraid of risks, face up to difficulties, persevere, and finally succeed.If an opportunity suddenly comes around us, we suddenly have a good inspiration.Then we dare not get it, but wait and see from afar, and we can only let the opportunity flow away in vain. Because they are afraid of taking risks and difficulties, they would rather go against their hearts, give up their pursuits and dreams, endure a boring life, endure jobs they don’t like, and endure their ambitions and talents and knowledge being exhausted in nothing. .This kind of people will be content with the status quo throughout their lives and will not seek change. They cannot break through their own circles, cannot develop their potential strength, and will never be able to achieve satisfactory results. And those who are truly courageous know how to give up, dare to break through all kinds of restrictions, and pursue their dreams.Because of giving up, they achieved their goals.Many successful businessmen rely on this kind of courage to take the first and most critical step of starting a business.Some businessmen are just insignificant employees in companies and enterprises at first, but they have the comprehensive qualities necessary for businessmen, because they are not reconciled to the nine-to-five life, the step-by-step work and the helplessness of being called around. I made a life-changing decision - I want to start a business! If we don't want to take risks, then we don't need to seek change.However, if we always avoid change and stay stuck in the status quo, we will never have the opportunity to grow.Many people believe that stability and anticipation of life are the guarantee of happiness in life.However, in fact, changing ourselves is the real course of your life and everyone's life. People without courage are afraid of worrying about changing their lives, and they are also afraid of worrying about the changed life, so they repeat the same thing every day, saying that they are busy but not busy, saying that they are not idle, what they want is this kind of stability, Without the courage and courage to face risks, they can only live a mediocre life.