Chapter 27 Business Way 26 Poor people do things, rich people do business

The Essence of Business: Why Are the Poor Poor?Why are the rich rich?The reason is that the mentality of the two is different. The poor have the attitude of doing things, and they don’t care about the rest; while the rich, no matter what job they do or what position they are in, they will do it with the attitude of doing business. Take it seriously.Although there is only one word difference between work and career, the realm is vastly different. How would you feel if someone invested in you to open a grocery store? From the perspective of doing things, opening a grocery store does not need to be exposed to wind, sun, and rain. Except for purchasing, most of the time is spent sitting, chatting, reading newspapers, and knitting sweaters. It is not difficult.As for the money, there is also money to be made. The purchase price is 60 cents, and the selling price is 1 yuan. After a month of odds and ends, at least there is no need to worry about food and clothing.Why not?

But from another perspective, if you open a grocery store, you cannot open a department store, restaurant, bookstore, shoe store, or fashion store. In short, the price of doing one thing is losing the opportunity to do other things.After decades of life, if you don’t want to spend it in a 10-square-meter grocery store, you have to think about what to do to be more promising.From the perspective of career, what you have to consider is not the ease, nor the monthly income, but the potential and space for its future development. It's not that you can't open a grocery store, but it depends on your attitude to open it.If you treat it as one thing, it is just one thing, and you will let go when you are done.If it is a business, you will design its future and treat every step of the day as a continuous process.

As a business grocery store, its extension is constantly expanding, and its nature is also changing.If there are only two kinds of soy sauce in other stores, but your store has ten kinds, you not only buy one get one free, but also deliver the goods to your door, free appraisal, impart knowledge, let people know what is chemical soy sauce, what is brewed soy sauce, you It gives your store a special character.Your word-of-mouth is getting better and better, and gradually people will come across the block to buy soy sauce in your store.When you are finally willing to spend 2,000 yuan to register a trademark, your store will have a brand and intangible assets.If your scale expands and you think of adding stores, either in a chain or through franchising, your store has a concept and a basis for further operation.

This is the difference between work and career, and also the gap between ordinary people and businessmen. I remember a Wen businessman said: If a person can treat his job as a career, then he is half successful.Unfortunately, however, for some people today, work is not the same as career.In their eyes, looking for a job and finding a job is just to make a living and dawdle. In 1974, Ray Kroc, the founder of McDonald's, was invited to Austin to give a lecture to the MBA class at Texas State University.After a rousing lecture, the students asked Crocker if they would join them for a beer at one of their favorite spots, and Crocker happily accepted.

When the group got their beers, Crocker asked, "Who can tell me what I do?" Everyone laughed, and most MBAs thought Crocker was joking.Seeing that no one answered his question, Crocker asked again: "What do you think I can do?" The students laughed again, and the last bold student called out: "Everyone knows you, Crocker. It's for hamburgers." Crocker laughed. "I expected you to say that." He stopped laughing and said quickly, "Ladies and gentlemen, I'm not actually in the hamburger business. My real business is real estate." Crocker then took a long time to explain what he had said.In Crocker's long-term business plan, the basic business will be to sell each branch of McDonald's to various partners. He has always attached great importance to the location of each branch, because he knows that property and location will be the most important factors for the success of each branch. important factor, and at the same time, when Crocker implements his plan, those who buy the branch will also pay to buy the branch land from the McDonald's group.

McDonald's is already the largest real estate company in the world today, and the real estate it owns even exceeds that of the Catholic Church.Today, McDonald's already owns some of the most valuable street corner and intersection prime locations in the United States and elsewhere in the world. What makes Crocker successful is that his goal is to build his own business, not just sell a few hamburgers and make money.Crocker was clear about the difference between a profession and a career, and his profession was always the same: a businessman.He sold milk churns before moving on to selling hamburgers, and his business was amassing income-generating properties.

The pursuit of wealth should be a career rather than pure enjoyment.Among the success factors of Wenzhou businessmen, they regard the pursuit of wealth as a career is an extremely important one.If you regard the pursuit of wealth as a career, you will look at it from a higher perspective, so it will be easier to succeed in the business field, because you have achieved transcendence and happiness.According to the interviews with many economically successful people, making money makes them feel happy not because of how much their money has increased, but because they have proved that they can do it through the money they earn. This sense of satisfaction is the real source of happiness.This kind of satisfaction makes me feel that I am engaged in a career when I make money, which greatly stimulates my creativity and happiness.

After graduating from high school, Wenzhou native Zhang Ming followed his elder brother to work in the south. He and his brother sew tarpaulins for others in a warehouse on the pier.Zhang Ming is very capable and does fine work. When he sees the thread ends and rags discarded by others, he will pick them up and keep them for later use, as if he started the company himself. One night, when a storm broke out, Zhang Ming got up from the bed, picked up a flashlight and rushed into the heavy rain.My brother couldn't persuade him and called him a fool. In the open-air warehouse, Zhang Ming inspected piles of goods one after another, reinforcing the lifted tarpaulins.At this time, the boss drove over and saw that Zhang Ming had become a water figure.

When the boss saw that the goods were intact, he offered to give him a raise on the spot.Zhang Ming said: "No, I just want to see if the tarpaulin I sewed is strong or not. Besides, I live next to the warehouse, so it's just a matter of lifting my hands to check the goods." Seeing that he was so honest and responsible, the boss asked him to work as a manager in another company of his own. The company has just opened and needs to recruit several highly educated college graduates as salesmen.Zhang Ming's elder brother ran over and said, "Give me a good job." Zhang Ming knew his elder brother's personality well, so he said, "You can't." The elder brother said, "Isn't it okay to look at the gate?" Zhang Ming said, "No way." , because you won’t treat the work as your own business.” The elder brother said to him: “It’s so stupid, this is not your own company!” Before leaving, the elder brother said that Zhang Ming had no conscience, but Zhang Ming said: “You only have to put Only when the company is opened by itself can it do a good job and have a conscience.”

A few years later, Zhang Ming became the president of a company, but his brother was still mending tarpaulins on the pier.It's the difference between doing something professionally and fooling workers. When Intel President Andy Grove was invited to speak to UC Berkeley graduates, he made this suggestion: "No matter where you work, don't think of yourself as an employee. You should think of the company as your own. No one in the world can control your career except yourself. This is your own career." In a sense, people who do things work for money, and people who do business make money work for them.

Working for money and making money work for you are two different concepts that produce two different results.Work is not our end and neither is money, they are just means or tools to an end.Therefore, you can't work for work, let alone work for money.Learning on the job and making money work for you is a great secret to being a winner.Facts speak louder than words, let's take a look at examples of successful people. The American millionaire Rod Dommier is a legendary figure in the American handicraft and toy industry.When Doumier first arrived in the United States, he had only $5 on him.He lived in poverty in a Jewish ghetto in New York.However, he is full of confidence in life and in the future. In 18 months, he changed 15 jobs.In his opinion, apart from being able to feed himself, those jobs could not demonstrate his ability, nor could he learn useful new things.During those turbulent years, he often suffered from hunger, but he never lost the courage to give up the jobs that were not suitable for him. Once, Daumier applied for a job in a factory producing daily necessities.At that time, the factory only lacked porters, and the wages of porters were the lowest.The boss had no hope for Dormier, but Daumier agreed. After that, he went to work at 7:30 every day. When the boss opened the door, Doumier was already standing outside the door waiting for him.He opened the door for the boss and helped him with the daily chores.At night, he worked until the factory closed.He didn't talk much, but just buried himself in his work. Except for what he should do, he always did it well when he saw the work that needed to be done, as if he opened the factory himself. In this way, Daumier not only learned a lot of useful things by working harder than others, but also won the absolute trust of the boss.In the end, the boss decided to hand over the business to Doumier.Doumier's weekly salary increased from $30 to $175, almost six times the original.But such a high salary did not keep Daumier, because he knew that this was not his ultimate goal, and he did not want to work for money all his life. Half a year later, he handed in his resignation letter. The boss was very surprised and tried every means to keep him.But Daumier has his own ideas, and he is unswervingly moving towards the final goal according to his own plan.He started as a grassroots salesman. He wanted to learn more about the United States, and he wanted to try to figure out the psychological changes of customers and hone his business skills by selling all kinds of customers he met. Two years later, Doumier had built a huge sales network.When he was about to enter the harvest period, when he would have a monthly income of more than 2,800 US dollars and become the highest-paid salesman in the local area, he unexpectedly sold these hard-working businesses and bought a handicraft that was facing bankruptcy manufacturing plant. Since then, relying on the knowledge and experience accumulated in the previous work, under the leadership of Daumier, the company has improved every procedure and made a series of adjustments to many existing shortcomings, such as personnel structure, past pricing, etc. The methods have been changed accordingly.A year later, the factory came back to life and made amazing profits. Five years later, Daumier has achieved great success in the handicraft market. If he is a person who works purely for doing things, he will never give up the position of daily necessities and salesman. It is the heart of wanting to do business that makes Doumier. A famous entrepreneur said something like this: The saddest and most pitiful kind of people among my employees are those who just want to get a salary and know nothing about others. The same thing, for those whose work is equal to their career, means persistent pursuit and striving for perfection.But for those who work is not equal to career, it means doing it out of helplessness. In today's society, there are many people who are vigorously doing great things and creating great businesses, but there are very few people who can do ordinary jobs as careers.Because those who start a business need to have a high level of ideological awareness, a high degree of professionalism and a strong sense of responsibility for work. Work is life, work is career.Only by transforming oneself, cultivating oneself, and persevering in pain can the Phoenix Nirvana.This should be our outlook on life and values ​​that we will always hold.If you lose this, you will lose your soul; if you stick to this, you will feel that everything is beautiful and everything is so natural.If you think about it this way, you will devote yourself to your work, and devotion will make you serious.In the same way, work will have passion, and passion will make people active. There is a good saying: "Today's achievements are the accumulation of yesterday, and tomorrow's success depends on today's efforts." Link your work with your career, be responsible for your future career, and you will tolerate the pressure at work And monotony, I feel that what I am doing is a valuable and meaningful job, and I can feel a sense of mission and accomplishment from it. In the eyes of some, a career is simply a means of earning a living.They are in it, but they can't realize its value, they just work under the pressure of life.They despise the work they do, and naturally cannot devote themselves to it.There are many people who think that the work they are doing is inferior to others, and they are perfunctory and muddle along in their work, and spend most of their thoughts on how to get rid of the current working environment.Such a person will not achieve anywhere. The rich never care about the high or low of the occupation. In their eyes, any occupation is not only a means of making a living, but a career closely related to their life and destiny, so they are enthusiastic and persistent. The rich are indifferent to the status, power, etc. that appear on the surface of their occupations.From their point of view, all professions operate in the same essence, and those jobs that look extremely elegant have similar operating techniques behind them. Doing business will bring rich returns, but doing things will consume a lot of time and energy. The more things you do, the less you can achieve a big business. The difference between doing a career and doing things is a thousand miles away. Anything can be done, it depends on how you do it, whether you take it as a thing or as a career.In fact, everyone should have their own wealth creation plan and their own dream pursuit. Only in this way can they better realize their own plans and dreams. There is no shortage of such people around us. They change jobs almost every year, or even change several jobs a year.As long as the income is higher than the current company every time I change jobs, I will happily go there.Although I have been busy for so many years, although I have made some small money and saved some savings, and my life has improved somewhat, I have achieved nothing, and I am still far from the goal of getting rid of poverty and becoming rich. Economic embarrassment will prompt people to make realistic choices eager for quick success.But a person who wants to achieve something must figure out in his heart: what he is suitable for, which field and which position is his lifelong career.After figuring out this problem, we should choose the right line to do it unswervingly.Maybe at the beginning or at some stage, the economic benefits are not satisfactory, but as long as it is the interest and this line of work is really suitable for you, you should not be moved by the immediate interests and stick to it. Everything you do today will become the foundation of tomorrow's success, and you will also step into a sustainable development track.In this way, over time, success is inevitable.It may come one day earlier, or it may be a month later, but no matter sooner or later, it will definitely come. Doing things may be just a short-term act to solve the urgent need, but doing business is a lifelong pursuit.We must allow ourselves to be strategic thinkers, not just designers of means.