Chapter 12 SynTao 11 Find ways to get the first pot of gold in life

The essence of business: In Wen Shang’s consciousness, the first bucket of gold is the cornerstone of a person’s future brilliant life. Only by digging the first bucket of gold in life can you display your greater ambitions and move towards a greater goal in life success.Because the first pot of gold of any successful person is soaked in his wisdom and blood and sweat.Once you have the first pot of gold, the second and third pots will come in a steady stream, not because you have capital, but because you have found a way to make money.At this time, even if all the first pot of gold is lost, you still have full confidence and ability to regain it.

There was once such a story: Lu Dongbin saw a poor beggar, so he picked up a stone by the side of the road, and with a little finger, the stone turned into a gold brick.He handed the gold brick to the beggar, but the beggar refused.Lu Dongbin asked the beggar strangely: "Why don't you want gold bricks?" The beggar replied: "I want your finger that turns stone into gold." The important thing is to find a way to make money. Wen Shang’s understanding is that the process of earning the first pot of gold is actually the process of turning an ordinary finger into a gold finger that turns stones into gold.For a person who has successfully started a business, his experience and quality are a wealth in itself. He may fail, be heavily in debt, and be poorer than a poor person, but as long as he is determined, he can be sure that he will become rich again.

Let us take a look at the process of some Chinese and foreign entrepreneurs earning their first pot of gold. Self-made millionaires don't start out as entrepreneurs and capitalists. They are either employees or self-employed freelancers in the early stages of accumulating wealth and experience. Yu Minhong, the principal of New Oriental, is a super rich man. He was not an entrepreneur from the beginning.Yu Minhong graduated from the English Department of Peking University in 1984 and stayed at the school to teach after graduation.At that time, the salary was only 120 yuan per month.He said his only ability at the time was to teach English. At the end of 1991, he began to teach part-time in some English training schools, teaching desperately to make money.Teaching 6 hours a day can earn 60 yuan, and two days is equivalent to one month's salary when I first started teaching at Peking University.The following year he resigned from his teaching position at Peking University to teach English for others full-time. "At that time, the goal was simple, just want to teach to make money, and then study abroad." He said.But while teaching, he discovered an important business opportunity, that is, more and more people are planning to go abroad, and they all have the demand for English tutoring. In October 1993, Yu founded New Oriental.

However, at that time, there were only 4 school employees and only 20 students.However, New Oriental developed quickly. Its fees are very low, and it is located in Haidian District, Beijing, where universities gather, surrounded by dozens of universities such as Peking University, Tsinghua University, Renmin University of China, and Beijing Normal University. The vivid and passionate lectures attracted many students. In 1994 and 1995, New Oriental developed very fast and began to establish authority among the dream group of studying abroad. In 1995, more than 10,000 students entered "New Oriental" from all over the country. The "Selected GRE Vocabulary" written by Yu was called the red treasure book for studying abroad by college students. Almost everyone had a copy. Yu Minhong won the He never had success.With the rapid development of New Oriental, Yu Minhong began to hire a large number of teachers and senior managers.In New Oriental, the annual salary of an ordinary teacher can reach more than 100,000. In 2000, New Oriental's teaching income alone reached 90 million yuan.

Yu Minhong's first pot of gold was hard-won, but it was this first pot of gold that laid the foundation of his career.Now, "New Oriental" has become a well-known brand. Li Ka-shing started his own business at the age of 17. At that time, a trading company ordered a batch of toys to be exported to foreign countries.When the goods have been unloaded and shipped, and the payment can be collected from the other party, suddenly, the person in charge of the trading company calls to inform that the foreign buyer cannot accept the goods due to financial problems, but the trading company is willing to compensate for the loss.Li Ka-shing felt that there was a market for these toys, and he didn't have to worry about customers, and the loss was limited, so he didn't need to pay compensation.And he is also thinking about leaving a space and establishing a relationship of mutual trust, so that there will be more business opportunities in the future.

Later, Li Ka-shing started to switch to plastic flowers, and he didn't take this matter to heart any more.One day, an American suddenly came to him and said that the person in charge of a trading company recommended that the Changjiang Factory was the largest plastic flower factory in Hong Kong.Only later did he know that the person in charge of the former trading company knew this American, and told him that Li Ka-shing was a completely trustworthy business partner, and said a lot of good things. The foreign businessman wishes to place a large order.However, in order to confirm that Li Ka-shing has the ability to supply, the foreign businessman proposed that a wealthy manufacturer should be used as a guarantee.Li Ka-shing started from scratch and had no background. He ran away for a few days, and no one was willing to guarantee him. In desperation, Li Ka-shing had to tell the truth to foreign businessmen.

Li Ka-shing's honesty moved the other party, and the foreign businessman said to him: "It can be seen from your frank words that you are an honest gentleman. Honesty is the way of life and the foundation of business. There is no need to use other manufacturers as guarantees. Now let's sign the contract." Unexpectedly, Li Ka-shing rejected the other party's offer, and said to the foreign businessman, "Sir, it is a great honor for me to be trusted so much! However, due to limited funds, it is impossible to complete your project for a while. Too many orders. So, I still regret not being able to sign with you."

Li Ka-shing's truth-telling shocked the hearts of foreign businessmen. He did not expect that when the saying "no business, no evil, no evil, no business" was widely accepted, there would be such a person who "gets out of the mud but not stained". An honest businessman, so the foreign businessman decided that no matter how much risk he took, he would cooperate with this man of rare honesty.Li Ka-shing deserves an exception for him. He said to Li Ka-shing: "You are a respectable and reliable person. For this reason, I will pay in advance to finance your expansion of production."

The American finally placed an order for 6 months and became a permanent customer of Changjiang Plastic Factory.The plastic flowers they needed were all gradually supplied by the Changjiang factory, which made Li Ka-shing's plastic business develop rapidly.Doing business is not afraid of losses, but also requires judgment based on market knowledge. Temporary losses are often profitable in the long run.It is precisely because of Li Ka-shing's honesty that he found the first pot of gold in his life. In 1970, a 25-year-old American boy, Tupman, came to Denver and started his entrepreneurial career in a small apartment on 2nd Avenue.

As soon as he arrived in Denver, Tupman walked around every corner of the city to understand and evaluate the value of every good real estate, and planned to develop his real estate business in this city.For this reason, he often went to see some land and real estate, just like the owner of these lands. When he first arrived, people didn't know Tupman.So he had to plan every step of the way to pave the way for his real estate career.The first thing he wants to do is to join the city's "Happy Club" as soon as possible, and meet the socialites and millionaires who come and go in and out of the club.For an unknown junior like Tupman, it is not easy to get into such a high-end club, but Tupman is still determined to make a bold attempt.

Tupman called the "Happy Club" for the first time. Just after saying his name, the phone was hung up by the other party with a reprimand.Tupman still did not give up, and fought twice, but was still mocked and rejected by the opponent. "If you persist like this, there will be no results." Tupman looked at the phone and muttered to himself. Suddenly, he had an idea and picked up the phone again.This time he claims to have something for the club chairman.The other party thought that he had a lot of background, so he quickly told him the phone number and name of the chairman. Tupman smiled smugly, and he immediately called the chairman of the "Happy Club" and told him his request to join the club.The chairman didn't agree or disagree, but asked Tupman to drink and chat with him.Tupman naturally agreed. Through drinking and chatting, Tupman gradually established a good relationship with the chairman.A few months later, under the special care of the chairman, he got his wish and became a member of the "Happy Club". In the club, Tupman met many wealthy businessmen and established a good network of relationships. In 1972, when Denver's real estate industry fell into a depression, a lot of bad news made the city's real estate developers seriously frustrated, and Denver people were worried about the fate of the city.However, in Tupman's view, the plight of Denver City is undoubtedly a godsend opportunity for him. Those good lands that were elusive to him in the past can now be purchased at a lower price at will. At this moment, Tupman got a message from a friend: The Denver Central Railroad Company commissioned Victor Milley to sell the abandoned railroad yards at 50 and 40 Riverside on the West Bank. With his keen vision and experience, Tupman judged that the real estate depression was temporary, and a good opportunity to make a lot of money finally came.For this reason, he merged several small companies he owned and renamed it "Tupman Group" to make him more powerful. Early the next morning, Tupman called Millie, expressed his willingness to buy the railway yards, and agreed to discuss the sale in Millie's office. The personable, young and capable Tupman left an excellent impression on Millie.They quickly reached an agreement: the "Tupman Group" purchased the two lands on the West Bank River for $2 million.Soon, real estate heated up, and the two pieces of land in Tupman's hands rose to 7 million US dollars.Seeing that the price was considerable, he sold the land. With the help of many people and his own efforts, Tupman finally got his first pot of gold in Denver - $5 million.It was his first big deal in Denver, and his first independent real estate deal.Since then, he started a brilliant business career in the United States. Earning your first pot of gold is very important, it can lay a solid foundation for your future career development. Entrepreneurs with a background, funds, and a rich dad can naturally solve the "first pot of gold". Such entrepreneurs are lucky.However, how most entrepreneurs who are ambitious and penniless, rely on knowledge, wisdom, perseverance and confidence to "empty hands and white wolves" get the "first pot of gold" is very important. Because of trying every means to dig out the "first pot of gold" as soon as possible, they are often impetuous, complaining, and even pessimistic and disappointed.It is even more resentful to meet rich people who are unwilling to invest generously.In fact, most people's money is hard-won, so the richer people are, the more they know how difficult it is to make money.Entrepreneurs should dig more to design how to rely on themselves to obtain the "first pot of gold" needed for entrepreneurship.Of course, "it is up to people to plan things, and it is up to heaven to make things happen." Success or failure depends on one's own luck. Wenzhou businessmen deeply understand that starting a business is a long-term and arduous process, and it is impossible to create a billionaire in a short period of time.The reason why there are few is because it is difficult, and rare things are more expensive.However, the more difficult it is to dig out the "first pot of gold", the easier it is to succeed in starting a business later. For self-made entrepreneurs, it may take five years for the first pot of gold, three years for the second pot of gold, and one year for the third pot of gold, or even shorter.Because you already have a wealth of experience and start-up capital, just like a car has started running, the speed has been increased, just lightly give the accelerator, the car can fly at high speed. Young people have enthusiasm and book knowledge, but they lack experience and money.And money is exactly what is necessary for starting a business. The so-called success in starting a business for the first time is to find the first pot of gold.With this first pot of gold, coupled with the experience accumulated during the gold digging process, your entrepreneurial journey is on the right track.So how to get this precious first pot of gold?There are various methods, such as gifts from elders, and chance (such as winning the lottery).A successful person also said: The first pot of gold for entrepreneurs is often not so clean.As long as it is within the scope of the law, it is okay to find some other outlets.As the saying goes: There are tricks everywhere, it depends on whether you look at them or not.Faith will move mountains to open. In short, to create wealth, you must first find a suitable piece of land for nuggets. This piece of land should have the following characteristics: it must be what the market needs; your competitors have no advantage or are unwilling to set foot; it has not been discovered by most people. The land of gold nuggets should be found from the following aspects: first of all, it should be found from one's own experience.Past study and work experience is by no means a simple accumulation of time, but an accumulation of wisdom and a reserve of energy.Whether it is a pleasant experience, a difficult experience, or a casual experience, there are many valuable things that can be used.If the "resources" are not developed and utilized, it is tantamount to a waste.Find advantages from experience, update and improve, and you will find that success is not as far as you think. Second, look for personal "hobbies".Everyone has their own hobbies and interests. If you pay attention to the outside world in the process of hobbies and interests, and combine hobbies and investments organically, you may become rich because of your "hobbies".There are many such cases, and those IT heroes are almost all computer "enthusiasts". It is this strong interest that leads them to the palace of wealth step by step. In addition, the choice of investment field must be combined with one's own disposition.If you are full of creativity, passionate in your heart and radiant in appearance, you may consider investing in service industries such as public relations companies, self-service hot pot restaurants, and fast food delivery.But if you are quiet by nature and don’t want to deal with others, then doing this business is a kind of torture. It is better to be a stock market trader at home, and you will gain more.Also, if you like an exquisite and tasteful life, you will definitely be able to show your talents by getting involved in the beauty industry, boutiques, handicraft stores and small coffee houses.If you can put yourself in other people's shoes at all times, then opening a psychological clinic, or running a florist or gardening shop is in line with your characteristics, because these industries need you.