Chapter 22 No matter how small a place is, people from Wenzhou can be seen

On the street of an urban village in Foshan, there is a sweater and yarn shop that has been in business for nearly three years.These days, it seems that there are not many people who buy woolen handmade sweaters by themselves. Buying a sweater on the street is fashionable and cheap, and no one seems to have the time to knit a sweater.Besides, places like cities and villages are often dirty, messy, and poor. From the perspective of outsiders, the business of this sweater and wool shop must not be good. However, when you accidentally enter this woolen shop, you will find that the small shop is full of people.There are retired aunts in their fifties and sixties, young women in their thirties and forties, and even 20-year-old female college students and male college students—the former knit scarves for their boyfriends, and the latter buy cartoon gloves for their girlfriends.The whole house is full of people, except for the hot summer, which is the case in all other seasons.During the peak season of autumn and winter, when you get closer, you will find that there is not even a place to set your feet inside, and there are customers learning to knit sweaters everywhere.

The owner of the shop is a Wenzhou woman in her 40s. In addition to selling wool, the shop also sells sweaters, bed sheets, suspenders, skirts, hats, scarves, etc. knitted by herself.Anything that people can think of, she can weave.Most of the women or men who came to the small shop bought wool to weave their favorite clothes, and some who didn't like to do it themselves just bought the clothes woven by the shopkeeper and left. In such a small and dilapidated place, why is her small shop so prosperous? The owner said proudly: "Who said that no one is willing to make handmade sweaters these days? Except for summer, handmade sweaters will never be outdated. After pregnancy, most women will think about knitting a small hat or sweater for their children. Yes, the older ones like to knit for their little grandson. Those young students are purely looking for fashion, and many girls think knitting scarves for their boyfriends is an expression of love! As long as there are people, there will be business. Besides, I This kind of business does not require special customers, anyone who wants to weave can come, I have even seen men come to buy wool to weave slippers for their wives!"

No matter how small or dilapidated a place is, people in Wenzhou can find good investment projects.As long as there are projects and profits, Wenzhou people who have been wandering outside all the year round, how can they care whether they are in a prosperous city or a remote village?In fact, they know best that although there are more opportunities in the glamorous international metropolises, they are not as quick as small places to generate money, because the market in small places has less competition. As we all know, Wenzhou people often think of some unexpected investment projects: investing in cotton, oil, airplanes, land, lighters, buttons, belts, etc.Wenzhou people decisively invested in these places that ordinary people never thought about, and then counted the money until they were soft.Oh!It turns out that these projects can also make a lot of money, so they rushed forward.The results of it?Some people may make money, and some people may lose money, but if you interview those who make money, they will definitely complain that the profit is not as high as the legend says.

It's not that it's not as high as in the legend, but that this slice of the pie has already been shared by many peers.When Wenzhou people made money, the project was still a piece of uncultivated virgin land. He only needed to spot the opportunity and work a little bit to poach the profit from the gap in the market.As for the unlucky latecomers, he also went to dig for profits, but at the same time he got an extra "grab" and was forced by his peers! In contrast, which way to make money is the most powerful?Clearly there is no competition in the market.In the final analysis, a small place is actually a blank space in the market, a market with little competition.

Most people think that a big city has developed businesses, a lot of traffic, and a lot of opportunities to make money.This statement is true.But correspondingly, with more opportunities, there will be more competition.Just as everyone rushes to grab a certain investment project, the total profit is actually fixed. The more participants, the less each investor gets. Is there no competition in a small place?Yes, but it is much more gentle than first-tier cities, just look at the pace of life in the bustling cities. A boss surnamed Wang said: "I see that there are many office buildings at this intersection. Opening a fast food restaurant should have a good environment. It happened that there was a bookstore nearby for sale. I paid a deposit of 10,000 yuan and planned to sell it as soon as possible The store was sold. Unexpectedly, the owner of the bookstore called to refund my deposit at night. It turned out that someone was willing to offer a higher price than me to sell the store. The bookstore owner was quite embarrassed, saying that I was the first to speak, as long as I told him If you pay the same high price, then transfer it to me again. Hey! Think about it or forget it, I don’t know how to accept the business, but the initial investment is a lot of money, how long will it take me to see the benefits?”

Metropolises, bustling streets, and places with a lot of traffic, these places that we usually look forward to, are also targeted by others. Everyone can only keep robbing, fishing, competing for time and price.In the end, I was busy, but I didn't see the expected harvest. Where did the profits go? In fact, the total profit is not lost, the total wealth of the society is gradually increasing, but it is divided up by more and more competitors, so you have worked hard but have no sense of accomplishment. Small places are different. Although there are not as many opportunities as big places, "where there are people, there are rivers and lakes."As long as there are people living in this place and it is not deserted, there will be a market—and it is likely to be a big market, because without a share of the pie, it is easy for you to dominate alone, or even form a market monopoly in a certain field.

As the saying goes: There are no tigers in the mountains, but monkeys are called kings.Big cities, bustling areas and other big places are dominated by the strong and the hills of tigers. Usually only those with strong capital try their luck.And the seemingly desolate small place is usually dismissed by big investors. Instead of taking your meager funds to grab the mountain and be swallowed by the tiger, you might as well stay on your small mountain and be your "" Monkey King". Wenzhou people know this way of making money best: as long as they can monopolize the market, no matter if the market is in a big place or a small corner, it will be profitable.

In Nancao Township, when it comes to doing gate business, everyone knows Yang Shuhuai.It's not that this Wenzhou guy has no money. He came all the way to this poor place with one purpose: to let people in Nancao use the cheap and affordable gate.He said so, and naturally he did so.It's not that there are no people in the local area who do large-scale businesses, but they are all small businesses that are run by local farmers to earn extra money. They can sell one by one. No one thought that this business has been supporting their families since then, so the scale is not large. . But Wenzhou people are rich!The rich Yang Shuhuai is very generous as soon as he makes a move: he will always charge two or three hundred yuan less than others for the same gate.People in the countryside are very honest. Seeing that this Wenzhou guy is so generous, people who built new houses went to order one after another.Soon, those colleagues who had been making small noises were compared and closed their doors one after another.In this way, people with a radius of hundreds of miles know more about the gates of the Wenzhou guys, and Yangshu has the tendency to monopolize the market.Later, Yang Shuhuai increased the price of his own gate by improving the gate to be more beautiful, heavy and popular.Although people are a bit concerned, the reputation of "Yangshuhuai Gate" has spread so much that locals would go to him whenever they think of buying a gate. "Yangshuhuai Gate" has formed a small brand in the small place of Nancao Township!

Talking about the secret of Yang Shuhuai's success, he talked eloquently: "Where there are no flocks, aquatic plants will be more beautiful. A market without competition is the biggest market for me." The reason is actually very simple, small places are more likely to form a monopoly.The so-called "it is better to be a chicken head than a phoenix tail".The saying of chicken head and phoenix tail just explains the difference between large and small investment environments. In a small place, if you work a little harder, you will be the "head" and the boss. In a big place, no matter how stressed you are, you may be just a little tail.

All in all, when investing, most people only want to invest in big places with a lot of people, thinking that there are more opportunities in big cities.Although there is some truth in thinking this way.But it is undeniable that businesses in large places require more investment costs, and the risks and pressures are also greater.What's more, small and poor places may not have no business opportunities - because capital has been invested in big places by everyone, and there are needs in small places but no one invests.Isn't a market full of blanks more attractive than a big place with unlimited business opportunities and unlimited risks?When everyone bites the bullet and rushes into the big cities to grab the market, Wenzhou people leisurely come to poor places, small places are thriving, enjoying the market without competition but not lacking in profits.

——This is the blind spot of ordinary people's investment, and it is also the brilliance of Wenzhou people's investment.