Chapter 9 buy gold like vegetables

On August 4, 2009, Bank of China Wenzhou Branch held a gold investment analysis and on-site exhibition at the Overseas Chinese Hotel, which attracted many Wenzhou citizens.Under the explanation of gold investment experts, in less than an hour, Wenzhou citizens, who realized the huge return on gold investment, snapped up all the gold products at the event site, and the on-site sales reached more than 6 million.Not only that, impatient Wenzhou citizens also ordered more than 2 million gold products. Not only in Wenzhou, but also Wenzhou people working in other regions will actively participate when they hear that there is an opportunity to invest in gold. In March 2010, China National Gold Group's directly-operated store in Jiangsu opened in Nanjing. On the opening day, two Wenzhou investors bought 10 kilograms and 7 kilograms of gold at one go, with an investment amount of more than 2 million.

In addition, data from the four major banks of ICBC, Agricultural Bank of China, China Construction Bank, and Bank of China show that Wenzhou people's continued enthusiasm for gold trading has directly driven the scale and income of the four major banks' gold business. The "fried gold group".Especially with the strong rise in the international gold price, some real estate speculators even directly withdraw their funds from the property market and switch to gold with huge sums of money.For a time, the saying that Wenzhou people "buy gold like vegetables" spread like wildfire.

In fact, the Chinese people of all ages have a gold complex, and "gold" and "yellow" are the most precious.Gold has naturally entered the investment field long ago, and various gold investment varieties such as physical gold, paper gold, and gold futures have long been known to people.As far as Wenzhou is concerned, with the relaxation of the state's policy on personal gold investment, gold, as a store of value, is immediately favored by Wenzhou people.As early as the second half of 2007, when gold investment gold bars were officially listed in Wenzhou, some Wenzhou customers invested more than 2,700 grams of gold bars on the spot.

Wenzhou people's optimism about the gold market is based on certain investment concepts, from which we can get a glimpse of Wenzhou people's investment thinking. When people in Wenzhou first started to invest in gold, some people pointed out that the reason why they invested in gold and speculated in gold was that Wenzhou people had a good understanding of the industry, and they did not have a deep understanding of investment projects such as stocks and funds, and the risks were relatively high. The money earned in the property market ended up being lost in the stock market.In this situation, they would rather choose the hard currency gold.

There is some truth to this statement, but it still hasn't found the deep reason why Wenzhou people invest in gold. I think Wenzhou people are keen on investing in gold, and the value-preserving function of gold is the most fundamental reason for their appreciation. Musk said: "Gold and silver are naturally not currency, but currency is naturally gold and silver." This is a famous economic saying that middle school students know.In fact, not only gold and silver, but also rare metals such as palladium and platinum.On the one hand, they are easy to divide and store, because "things are rare and expensive" have been fixed by people as extremely valuable items since ancient times.On the other hand, due to the inconvenience of circulation, it gradually withdraws from the commodity circulation market and enters the field of currency storage and collection, with greater self-value.

With the continuous improvement of the state's policy on the property market, the profits of Wenzhou people in the property market are not as good as before, and the capital in the property market has begun to flow back.Under such circumstances, it is not surprising that gold has become an investment hotspot for balancing the assets of Wenzhou people because of its value-preserving effect. From this point of view, people in Wenzhou have the same idea of ​​investing in gold as in the real estate market, and they both value the value preservation effect of the two. This investment project is incomparable to virtual economies such as stocks and funds.

This leads to a new phenomenon: Although Wenzhou people dare to take risks when investing, they are only the first ones who dare to eat crabs and dare to walk in front of the market.When it comes to choosing investment projects, they prefer to be more pragmatic and choose real things such as the real estate market, gold, and coal, and have a lower degree of trust in virtual economic forms such as the stock market and funds. If the value-preserving function of gold is the fundamental factor for Wenzhou people to invest in gold, then the continuous rise of the international gold price is the direct incentive for Wenzhou people to speculate in gold.

As I mentioned before, people in Wenzhou don’t like money lying around somewhere. They would rather be in debt than let their own funds flow, so that capital will continue to generate new wealth during the flow.Gold, if there is no price increase or fluctuation, only has the effect of preserving value, and its essence is similar to letting money lie down and sleep. This is something that Wenzhou people who are good at investing cannot bear.Therefore, the price difference between rising gold prices is the direct reason why Wenzhou people value this investment. The international and domestic environment around 2009 provided an opportunity for the fluctuation of gold price, and also found the most reliable guarantee for Wenzhou people to invest in gold.

From the perspective of international factors, on the one hand, the outbreak of sovereign debt crisis in Dubai, Greece and other European countries has caused an uproar in the world and made people lose confidence in economic recovery.On the other hand, since the aftermath of the financial crisis in 2008 has not subsided, countries have issued a large number of banknotes, resulting in a flood of currency, a decline in the purchasing power of banknotes, and various degrees of inflation in all countries. In this global economic downturn, it is natural for people to worry about the future economic situation.Gold's value-preserving effect will become a means for investors to stabilize their wealth, and gold will become an investment project for global investors to maintain value and avoid risks. The future gold market will be promising.

From the perspective of domestic factors, due to the introduction of property market regulation policies, many funds are forced to return.Due to the continuous decline in the stock market, there are also signs of withdrawal of funds from the stock market.Tightness in both areas will lead to increased inflation.If investors want to stabilize their assets, investing in gold is their best choice.Therefore, even if you do not participate in the international gold market, even in China, the price of gold will have a large room for rise. In addition, due to the eye-catching trend of international gold prices, the black market for gold is also very active, which directly drives up the price of gold.

It is precisely because of the continuous rise of the international and domestic gold markets that Wenzhou talents invest capital in the gold market without hesitation, so as to obtain high profits from the turbulent purchase price. On March 14, 2011, another 9 great earthquakes occurred in Japan, and the risk aversion sentiment in the international market heated up again, and the price of gold in the international market will start a new round of strong rise.Wenzhou capital, known for its "speculation", will definitely not let go of this investment opportunity, and gold will be bought by Wenzhou people who spend a lot of money like Chinese cabbage. Paying attention to domestic and foreign situations is another investment thinking we have learned from Wenzhou people investing in gold.However, the most important thing is that the reason why Wenzhou people value gold investment is inseparable from the incomparable advantages of gold.Gold is an important part of the financial market. In addition to its strong value preservation, gold also has many characteristics that other investment products do not have. A Wenzhou businessman who invested in gold said: "I heard from my fellow countrymen that the price of gold fluctuates greatly, and it is easy to produce distance fluctuations under the influence of international political, economic factors and various emergencies. Investing in this project can easily benefit from the price difference of gold. Profit. I took a fancy to this, so I did not hesitate to invest 10 million in gold." Another Wenzhou businessman said: "I have invested in the stock market before, but it is not easy to understand, and I have to choose stocks frequently. We are not very professional, and we are just trying our luck. The risk is very high. Investing in gold is relatively It’s much simpler, less troublesome, and there is no banker. The whole world is speculating on this. I think it’s better than trying your luck in the stock market. Besides, stock trading has a time limit, and gold trading can be carried out 24 hours a day .” Another Wenzhou businessman thought: "Gold is a new investment product, which has just emerged in China. The industries that have just emerged generally make stable profits at the beginning. Stocks, real estate, and foreign exchange are like this at the beginning. I I believe that if I invest in gold now, I must be the first to seize the market and make money. And I heard that when the price of gold rises, you can make a lot of money. Even if the price of gold falls, you can still make money, it’s just a matter of how much money you make.” People in Wenzhou have different answers to the question of why they invest in gold, but there is one thing in common: investing in gold can make a big difference, and the leverage effect it produces can magnify one's own funds many times. This is a very precious investment opportunity. In short, regarding the "gold speculation" phenomenon of Wenzhou people, although Wenzhou capital, which has been hit by the property market, is very cautious about investing in gold, with the introduction of property market regulation policies and the continued uncertainty of the stock market, gold still has an incomparable advantage. Attracted a large amount of Wenzhou capital.Therefore, even if there will not be a huge "gold speculation group" in Wenzhou capital for the time being, at least many people will consciously invest in gold.As more and more people taste the sweetness of investing in gold, gold, which has always been known to be expensive in front of the huge capital of Wenzhou, is actually just a carrier of capital turnover, just like Chinese cabbage.