Chapter 6 Not investing, but on the way to invest

If you pay a little attention to Wenzhou people, you will find that they are naturally passionate about investment: they invest in real estate for a while, land for a while, coal for a while, cotton for a while, antique calligraphy and paintings for a while, and airplanes and motorboats for a while... …In short, they are always investing with unimaginable passion, either they are investing, or they are on the way to invest, or they are researching which commodity is more valuable to invest in at that step. Why are Wenzhou people so keen on investing and making money? A Wenzhou businessman named Tian Fudong said: "Don't people often say 'a person has a face'? Everyone should consider their own face in everything they do. We Wenzhou people are no exception, but our face is Having money, having money is a matter of face.”

In other words, investment is the wealth code of Wenzhou people, and face is the success code of Wenzhou people.The reason why Wenzhou people value investment so much and succeed repeatedly is all because of their face. It is a matter of face for them to invest and make money.Making money and investing can almost be regarded as a special "religion" of Wenzhou people.Because in their view, having no money is not a lack of rice or salt, nor is it a lack of food or clothing. Having no money is incompetence and a crime. If we generally think that stealing and robbery are going to hell, then Wenzhou people may think that there is no money. Money should go to hell too.The fastest way to earn money is through investment. As we said in "Investment is the Wealth Code of Wenzhou People", compound interest means rolling money like a snowball, and the speed of capital accumulation is getting faster and faster.

With the support of this "belief", every Wenzhou person has the passion to make money and the urge to start a business.For this reason, no matter men, women, young or old, everyone is not afraid to go through thousands of mountains and rivers, to speak thousands of words, to go through untold hardships, but to do everything possible to find a way to make money. Zhu Haifeng, honorary president of Zhejiang Wenzhou Chamber of Commerce and Industry in the United States, once told such a story: I once knew two girls of the same age, one was from Wenzhou and the other was from Shanghai, and both were studying in the United States.Their lifestyles are very different.That Shanghai student stayed at school honestly when he was studying. After graduation, he rented a house outside and found a good job. After work, he went shopping and went to bars to have fun.The international student in Wenzhou moved out of the school to rent a house when she was studying. She worked two jobs in her spare time. Later, she had savings and started a small business.Later, she got richer and used a little loan to buy a house of several hundred square meters and her own shop.

This case may not be enough to explain why Wenzhou people are rich, but we can see their "money-seeking spirit" from it.Looking at most of the students in China, how many started to make money and build their own careers while studying?Wenzhou people have been indoctrinated since childhood that earning money is king and save face, so whenever they have the opportunity, they will choose investment, which is the fastest way to earn money. However, "face" is not the only motivation for Wenzhou people to invest in fever, and the "boss" complex is a greater motivation for investment.If being rich is a matter of face, then being a boss is a matter of more face.

There is a joke that goes like this: For a period of time, there were a lot of laid-off workers across the country, and officials from all over the country were racking their brains to find ways to arrange these people.Wenzhou officials are also worried about how to implement the state's preferential policies for laid-off workers.Because Wenzhou can't find laid-off workers at all, everyone wants to be their own boss, and there is nowhere to give out national discounts! All Wenzhou people have a common dream: to be a boss, even if it's just a boss who sells buttons and lighters, they don't dislike it.If someone accidentally becomes a migrant worker, even if he belongs to the management class or a senior migrant worker, they will feel ashamed and uncomfortable, and they will find a small business in their spare time to prove that they are a boss.

The word "boss" is explained in this way in the dictionary: the property owner of private industry and commerce; the shopkeeper.To put it bluntly, it is the richest person in a unit or enterprise, while other "non-bosses" are relatively poor and are all migrant workers. ——It is said that Wenzhou people earn money from all over since they were young, and their education level is not high, but Wenzhou people have grasped the essence of the word "boss".Supported by the belief that "money means face", they decisively chose the "boss", an industry with "money prospects".

The word "boss" has another interpretation: decision makers or those who give orders, they have the power to decide the flow of money, and they are the masters of a business.What can money be used for?Some people choose to eat, drink, play and enjoy life, some people choose to spend a lot of money, and some people choose to show themselves. Wenzhou people choose money to make money and profit. After selection, it is executed.So Wenzhou people who have no money use small money to invest in small businesses to accumulate capital, and rich Wenzhou people use big money to speculate in real estate and coal.As a result, whether it is a small Wenzhou boss with a small fortune or a big Wenzhou boss with a lot of money, their money is doubling, and Wenzhou capital is accumulating more and more like this.

What promotes the regional effect of "Wenzhou capital" is not only the unique concept of face and "boss" complex of Wenzhou people, but also the universal interest of all Wenzhou people in investment. Wenzhou can be said to have created a precedent of "investment by all" in China . As early as the 1980s and 1990s, all the young and middle-aged people in Wenzhou went out to explore the world, leaving only old women at home.You will soon find that these old women are not "old-eyed" at all, but very shrewd. Walking in the streets and alleys of Wenzhou, you will find that there is a "mini supermarket" at the door of almost every household. The goods in the supermarket are very simple: a few packs of cigarettes, a few pieces of bread, a few lighters, and a string from home to pull The public telephones that come out, those old ladies, are the small bosses of these "mini supermarkets".

The investment cost is not large, and passers-by who travel north and south can buy it as long as they need it, which is very convenient and does not cost much.After a month, the old lady's business doesn't have to be booming, she should be able to support herself, even if it's not enough to support herself, at least she can buy some fresh vegetables for herself, or some shoes for herself?The old people in Wenzhou let you see what it means to "use the residual heat". There are also women in Wenzhou, their enthusiasm for investing and making money is no less than that of men. The "Wenzhou Mrs. Real Estate Speculators Group" is said to be a legend in the real estate market: they buy a house just like buying vegetables, come and go in a gust of wind, spend a lot of money, and are very homely.This is today's story, and it is the investment strategy of Wenzhou women after they become rich.In the era of insufficient capital accumulation, they are as busy as men in starting a business and working hard. The once national hit drama "Wenzhou Women" is a portrayal of the real life of Wenzhou women.

Not to mention young Wenzhou people and young and middle-aged men, as long as they have the opportunity, as long as they have a little money on hand, they will use it as capital and invest in starting a business.Not to mention Wenzhou people with a lot of money at hand. The series of "speculation groups" is not only a proof of their strength, but also a manifestation of investment enthusiasm. It can be seen that instead of saying that Wenzhou people have realized entrepreneurship for all, it is better to say that Wenzhou people have realized investment for all.If the life of ordinary people is composed of work and rest, then the life of Wenzhou people is composed of "investment" and rest.It is this kind of investment spirit from the bottom of their hearts that allows them to create one myth after another and write one legend after another.