Chapter 43 8. Business service industry - the working emperor among industries

We can make a bold prediction that the next decade will surely be a golden decade for China's commercial service industry to enter the era of national consumption.In such development opportunities, only companies that are closer to customers and markets can seize the opportunities that have emerged in this decade. Topic introduction: Employment industry in the business world - three competitive advantages - the road to wealth forged by confidence We should have paid more attention to this industry. The reason why we have rarely heard about this industry in the past 10 years is the ambiguity of the nature of this industry.

In Chinese people's conception, the nature of an enterprise is often limited between "factory" and "store". To express it in terms of economics, the former is productive, while the latter is sales. , other than that, no other type of business seems to exist. According to such a division method, it undoubtedly means the lack of concepts, especially under the conditions of the commercial society, the simple "store" and "factory" are no longer enough to cover the entire enterprise. In today's industry division of labor is becoming increasingly blurred and the industrial chain As the number of cases increases, as an industry that deals with various companies everywhere, the importance of the business service industry makes us have to revise the old concepts and focus on this special industry.

So, what kind of industry is the business service industry? To put it simply, under the current business conditions, industry specialization has become an inevitable trend, which makes it impossible for every enterprise to be inclusive. For example, in the past era, a large Large-scale automobile manufacturers often have their own advertising department, their own legal consultants, and a series of side businesses. However, in today's era, investing limited resources in these areas means paying a huge opportunity cost. For enterprises, this is undoubtedly a great waste. Conversely, when business owners in other industries hand over non-core businesses, they can often save a lot of money and time, allowing managers to concentrate on those important areas that are related to the success of the business.

Therefore, as far as the current situation is concerned, almost every large-scale enterprise contracts some non-core business to third parties. With the continuous growth of this business model called external procurement, business service companies have also been able to continue to develop. It grew and eventually formed today's independent industry. Therefore, if we were to characterize the commercial services industry in the most popular of prophecies, then, based on its special source of business, its status is no different from that of employees in other industries. So, compared to such a "employee-type" industry, what factors can make a company stand out in it?

For such a special industry, the winning factor of its profitability also has a special positioning. In the next ten years, for the commercial service industry, the following three points must be grasped. First: Emphasize specialization + specialization, and insist on independent product development. For this industry, there is no huge competitive advantage between enterprises except for the nuances of funds. Only by combining clear positioning, individual style and good quality can the ones that survive on the Internet stand out when customers choose products. Conversely, a mediocre business service company, no matter how large it is, will eventually Fate is inevitable.

Second: Grasp the magic weapon of innovation. In the entire commercial society, there is no industry that needs innovation more than the business service industry. Conversely, there is absolutely no industry that can create more value than the business service industry. In the process of economic recession, out of consideration for the survival of enterprises, customers in the business service industry all need high-quality new products. Therefore, what we see in this period is that some excellent innovative products are more favored by customers. , and mediocre products that lack creativity are difficult to achieve hot sales even at discounts.

Third: Everything starts from customer needs. In the business service industry, with the favorable economic situation a few years ago, many business service companies have made considerable profits through mistakes, and the companies have also achieved a great degree of growth, so in the eyes of these companies , this kind of growth means that the competitiveness of this enterprise has improved, which has led to the expansion of its self-awareness, and it has gradually drifted away from customers on the way of operation. In this economic recession, we have seen that all those who have made such mistakes Enterprises, and both are the most serious losses.

In fact, things become easier when we understand the necessary qualities of a good company in this industry. What we have to say is that for such an industry dependent on other industries, whether the macroeconomic situation is good or bad directly determines the status of this industry. There is no doubt that at the current stage of China, the business service industry is undergoing an unprecedented test.As far as this industry is concerned, apart from the three points we mentioned in the previous section, there are also some invisible factors that determine whether it can survive. In a market economy, the law of the jungle of "natural selection, survival of the strong" is followed. We can see that in the past years, any reshuffle of the industry will bring about a cruel elimination , Only those companies that are prepared can survive.

Conversely, whoever is more fully prepared has a better chance of surviving. As long as we have a strong desire to survive, plus enough confidence in the future, and adequate mental and material preparations, even if there is a severe economic winter, it is not enough for us to survive. Create fear. Although we have seen the pressure and crisis brought about by the adjustment of China's commercial service market, we also need to see the expansion of market capacity brought about by the continuous urbanization process and the increase in people's income. Based on this, we can make a bold prediction that the next decade will surely be a golden decade for China's commercial service industry to enter the era of national consumption.In such development opportunities, only companies that are closer to customers and markets can seize the opportunities that have emerged in this decade.

We have reasons to believe that this industry has a broader space in the future, and whether it is a firm in this industry or an investor who intends to enter this industry, all that needs to be done is to be fully prepared to meet the challenges. With the advent of an era of wealth, perhaps at that time, among the many "employees" in the commercial service industry, several "employee emperor" level enterprises will be born.