Chapter 38 3. Consumer service industry - new industrial structure changes China

For China, it is currently experiencing the largest urbanization revolution in the history of the world, and it is also experiencing the fastest economic growth process.For the Chinese people, their demand for services is far from being met. Therefore, the consumer service industry is still a vibrant and sunrise industry. Topic Introduction: The Misunderstood Industrial Structure——The Vibrant Sunrise Industry I don't know when we started to have a strange misunderstanding of the importance of the industry. In the eyes of many people, the order of industrial structure and human needs are actually the same thing, so there is such a point of view-food is the most important thing, followed by the consumption of industrial products, and the last is to enjoy services.

Following this line of thinking, the food industry and industry are undoubtedly basic industries. They have a large number of economic entities and are engaged in real production. Compared with the primary and secondary industries, the service industry as the tertiary industry does not have Economic entities are therefore regarded as castles in the air. Such a view has some truth, but it does not stand up to careful scrutiny. The most typical negative example is - in many developed countries, the proportion of the service industry has reached 75% of its total GDP, which is definitely a jaw-dropping figure for a country's industrial structure .

There is only one reason for this situation—in the new economic era, the driving forces of the modern economy have completely changed. In other words, although the primary and secondary industries have extraordinary strategic significance for a country's economic system, what really drives economic growth is the seemingly least important tertiary industry.Even in an underdeveloped country like China, the role played by the service industry is inestimable. Theoretical analysis cannot cover the whole picture, and it becomes clear when we use data to prove this point. From 2000 to 2007, in terms of the contribution to GDP growth alone, the contribution rate of industry has dropped from 57.6% in 2000 to 48.2% in 2007, and the contribution rate of service industry has risen from 34.8% to 42.3%. %.

In fact, the contribution of the service industry to the economy is far more than that. Since the reform and opening up, the employment problem has become a major problem for us. Greatest relief from employment pressure. In 1980, service industry employees accounted for 13.1% of total social employment, 21.1% in 1990, 24.8% in 1995, and 32.4% in 2007.In the 29 years from 1978 to 2007, it has increased by 20.2 percentage points. Calculated according to the ratio, the jobs provided by the service industry have enabled 200 million Chinese to be employed, and this figure is 1.46 of the number of newly added jobs in the industry and construction industries during the same period. times!

When this changing trend is already well known to the state, strategic adjustments become inevitable. As far as macroeconomic regulation is concerned, the state has even formulated clear development goals for the service industry. It is mentioned in the "Eleventh Five-Year Plan" that by 2010, the proportion of the added value of the service industry in the GDP will increase by 3 percentage points compared with 2005, and the proportion of service industry employees in the whole society will be higher than that in 2005. Annual increase of 4 percentage points, the total volume of trade in services reached 400 billion US dollars.By 2020, the transformation of the economic structure to a service economy will be basically realized, and the added value of the service industry will account for more than 50% of the GDP!

Through this series of clear data, what we see is not only its obvious stimulus to the economy, but also the emergence of a sunrise industry. For such an industry that has been misunderstood for a long time, when we have a preliminary understanding of it After knowing it, we cannot but pay enough attention to it. For such an emotional industry as the consumer service industry, finding opportunities in the times is the key to its success or failure.Especially for Chinese consumer service companies, this opportunity is even more important. For all enterprises in an industry, the opportunities given by the times are equal, regardless of their strength, size, or history, as long as they can grasp the opportunities, they will win the competition .

In many cases, small businesses are able to act more resolutely and decisively in the face of opportunities precisely because of their small stalls and few factors to consider, becoming the trendsetters of an era. In history, there are many such examples. At the juncture of the development of the computer industry, Microsoft took advantage of the difficulty of popularizing supercomputers and the urgent need for home computers, successfully seized the personal computer market, and created today's industrial empire. For another example, affected by the war in the Middle East, the oil crisis became a symbol of the 1970s, and the Japanese automobile manufacturing industry just seized this opportunity, using the most user-friendly and fuel-efficient automobile products to overwhelm the U.S. automobile industry in one fell swoop. Overturned to the ground, until today, in the minds of many consumers, Japanese cars are still synonymous with affordability.

For another example, in the era when online shopping was popular, Alibaba seized the opportunity of small and medium-sized enterprises in urgent need of a low-cost sales platform, and drove the relatively high-cost EBAY out of the market, thus establishing its position in today's e-commerce industry. We have no reason to doubt that China's consumer service industry still has a bright future, and it is still worth looking forward to in the next 10 years.Although we have seen many discouraging phenomena in the current economic recession, the underlying factors that determine the future development trend of this industry have never changed a little.

For China, it is currently experiencing the largest urbanization revolution in the history of the world, and it is also experiencing the fastest economic growth process.For the Chinese people, their demand for services is far from being met. Therefore, the consumer service industry is still a vibrant and sunrise industry. In the process of entering maturity, any repetitions and adjustments are inevitable. We have experienced such a situation in the past, and it will not be unavoidable in the future. However, these repetitions and adjustments will not happen anyway. Changing the overall development trend of an industry will not block the growth path of excellent enterprises.