Chapter 6 5. The law of the great era: emancipate the mind, guide business thinking to impact traditional agricultural thinking

Under the agricultural thinking, we have a proper arrangement for the future, but we have to suffer from financial poverty. However, under the commercial thinking, we are just the opposite. new crisis. The so-called impact of old and new thinking is actually to find a perfect investment plan for currency. The key to this investment plan lies in how to deal with the proposition of capital flow. Topic introduction: The decline of agricultural thinking - the new crisis of business thinking - the plan to break through the natural moat - the limit of development Each economic model has its own characteristics.

Each economic model has its own way of thinking. The most important thinking of the planned economy is the strong traditional agricultural thinking. Speaking of agricultural thinking, it is a very easy-to-understand concept. As the name suggests, the origin of this way of thinking is the survival philosophy of China's agricultural civilization for three thousand years. For a farmer, since he was born, he has established a fixed life pattern: he wakes up at five o'clock every day, sleeps in the middle of the night, looks for food in the soil with his face turned to the loess, works hard for three years, and can save for one year If you work hard for nine years, you can save three years' worth of grain. In any period of time, the output of an acre of land is certain. If people miss the land for a while, and the land misses people for a year, there is no speculation. with fluke.

Speaking of which, let us unconsciously think of that frustrating segment. A reporter asked a sheep-herding boy deep in the mountains: "Why do you herd sheep?" Sheep-herding boy: "Give a lamb." The reporter asked again: "What about after the lamb is born?" The shepherd boy replied slowly: "Build a house." The reporter asked: "What about building a house?" The shepherd boy continued his tone: "Marry a wife." The reporter asked unwillingly, "What about marrying a daughter-in-law?" The shepherd boy replied: "Have a baby."

The reporter who had found a treasure finally saw the turning point, so he asked happily: "What about after the baby is born?" The sheep-herding boy gave the final answer: "herd the sheep." reporter:"……" Although we will sigh after watching it for a while, this clip is the best example of agricultural thinking. It is a kind of thinking that rarely changes and repeats. All logical methods and plans are linear and definite. In the planned economy era that has passed, our economic system is exactly like this. Although the planned economy does not completely exclude money, its measurement of wealth is based on the principle of ensuring demand and ensuring a good internal cycle of the economy.

Within this system, as small as a company or as large as an industry, production is carried out according to the plan, with the purpose of completing the production targets issued by the state, and its transaction mode can even completely abandon the medium of currency. For example, a manufacturer of automobiles can exchange automobiles for steel, while a manufacturer of steel can exchange steel for iron ore and coke needed for production. Similarly, iron ore and coal mines can also exchange their products Go swap cars. Under such an economic system that relies on indicators for food and accomplishes tasks as its goal, socialized exchange has evolved into simple barter, and the economic laws of commercial society have been suppressed to the weakest level.

However, when we entered the era of market economy, the situation is completely different. Self-sufficient enterprises, industries capable of self-production and self-marketing, and fixed inter-industry collaboration, all of these together, are completely defeated in the face of a profit-oriented business model. When we are used to relying on indicators When eating, it is impossible to withstand a slight wash of the market tide. What is even more difficult to accept is the exchange behavior under the market economy. Buyers who hold wealth will only choose the highest quality and cheapest goods. Even if they are only producing needles and threads, they must ensure these two points. We have been used to being pampered and pampered. Facing fierce price competition and technological updates, we will soon be unable to do what we want and suffer a crushing defeat.

This is the decline of agricultural thinking, which is based on the viewpoint of commercial thinking, and its essence is the strong impact of market economy on planned economy.What makes us pessimistic is that after a long period of running-in, it is still difficult for us to get out of the shackles of agricultural thinking, which is precisely the reason why many companies cannot gain a foothold in the market in the end. If we say that the decline of agricultural thinking has brought us a period of psychological pain, then the new crisis of business thinking has brought us a kind of despair.

Compared with the planned economy, the advantages of the market economy are obvious to all. The high efficiency of enterprises, the rapid upgrading of technology, and the optimal allocation of funds. Entrepreneurs in the market economy generally have quick thinking and decisive execution. It is so at a loss and uneasy. For many old companies, the fast pace brought by business thinking is difficult for them to adapt. Under the market economy system that advocates business thinking, wealth is measured entirely in currency. No entrepreneur will continue to produce without orders, and no one will turn funds into outdated products and hoard them in the warehouse. Under this system, every dollar of capital is precious, and the concept of capital has already included many factors such as technology and information, so capital can only be calculated in currency.

However, currency is only a calculation method of capital, and currency itself is not capital. Anyone who does not understand this problem will fall into a new crisis of business thinking. Using currency as capital is the most common mistake under market economy conditions. It is impossible for the owner of capital to hoard materials on a large scale, and he can only use all his efforts to accumulate money. Whoever has more currency in his hands will have a greater psychological security. The stronger the sense of capital, the stronger the capital is, the capitalist will win the attention of others. Because of this, under the influence of business thinking, enterprises and individuals in the new era will try their best to seek money and profit, which is almost instinctive.

However, currency itself is not capital. No matter how much money you have in your hands, once you encounter an economic crisis, once you encounter financial risks, or once you encounter changes in the current situation, these currencies will become pieces of paper, which can neither be eaten nor worn. The price of real things is increasing rapidly, and the large sum of money in our hands is worthless in the blink of an eye. No matter how much money we have, it cannot buy enough security. As we have seen, our companies have begun to pour into the capital market frantically. When entrepreneurs invest in the stock market and real estate market, everyone can see that this is an extremely dangerous leap forward, which is by no means in line with a The logic of the normal growth of enterprises naturally cannot guarantee the normal operation.

However, such aggressive advances are in line with the will of capital—capital always flows to the most profitable fields. Therefore, we have found the crux of the problem here. Under the agricultural thinking, we have a proper arrangement for the future, but we have to suffer from financial poverty. However, under the commercial thinking, we are just the opposite. We must be led by the nose by the nature of capital and fall into a new crisis. While we are wondering about the decline of the planned economy, we also feel panic about the uncertainty of the market economy. Thus, we have a new law here: The so-called impact of old and new thinking is actually to find a perfect investment plan for currency. The key to this investment plan lies in how to deal with the proposition of capital flow. Here, the value of state regulation emerges. The more free the market is, the more capital needs to find stable and lucrative destinations. Only by ensuring the stability of funds can we be protected in crises. Similarly, only by introducing capital into step-by-step areas can we solve the problem. Their rigid business model. Capital is looking for benefits, and it has a natural instinct to flow, but capitalists are only responsible for themselves. The consequences of capital flow brought about by the free market are hard to predict. In this way, we must not only ensure the circulation of capital, but also Prevent the damage to the enterprise caused by its excessive flow. Even the administrators of the country have reached a desperate situation in this dilemma. There is only one solution to this problem - public works construction. Large-scale, technical, and epoch-making engineering constructions have multiple meanings for capital circulation. First, engineering construction can solve the order problems of many enterprises and promote the flow of money. Second, many technologies can only be used in public projects. Find a place to use it, and if public works are lost, technological development is lost.Thirdly, if the state takes the lead, its credibility and regulatory means can be guaranteed. For example, the construction of the Three Gorges Project, such a large project will inevitably require astronomical funds, and at the same time, it will require several industrial chains, more industries, and countless enterprises to provide services for it.When the country takes the lead in implementing such a project, the economic stimulus will be far beyond what we can imagine. We must keep in mind that a solution for both ends is often the beginning of a dilemma. The construction of public works is by no means for the purpose of consuming resources, tying together capital, technology, labor and other resources for consumption. It is just a means to promote the economy. State managers must be extremely cautious in grasping this point. If you are not careful, you will fall into the predicament of "smelting steel", focusing on the consumption of resources and resulting in waste. The harsher reality is that the construction of public works has its limits. We can make sock factories bloom all over the place, and we can also spread hotpot chain stores all over the country, but we cannot guarantee that every province will have a Three Gorges. For us, whether it is agricultural thinking or business thinking, its most direct impact is nothing more than the understanding of wealth.If you tend to think in an agricultural way of thinking, then you will definitely arrange your life step by step, and then become the most stable foundational force in the great era. If you tend to think in the way of business thinking, then you must have superhuman intuition and operational talent in certain fields, and dare to fight at the moment when opportunities come, so you are very likely to become a leader in the big era. Now, you know the third law in the great era. It doesn’t matter if you don’t know it yet, because there are too many laws we need to master. Being comprehensive does not necessarily mean omniscient and omnipotent, but may be half-knowledgeable. half bottle of vinegar. As the slogan tells us: Everything is your choice.