Chapter 13 Chapter Twelve Is the Golden Scale a Thing in a Pool? It Turns into a Dragon in a Storm

If a person wants to be successful, he must not only have the ability, but also have the opportunity.Throughout Shi Yuzhu's business history, he is very good at grasping opportunities. Whenever the external environment changes, he can find opportunities for development, and even create conditions to win opportunities for himself. How much a person can achieve depends on his inner traits and cultivation.As long as the accumulation is deep and the opportunity comes, it will naturally become famous.Through the analysis of Shi Yuzhu's personal characteristics, we can discover the internal reasons for his huge transition from "success to failure and then to success", and we can also vaguely see his future business prospects.

As early as when the Giant Building failed, people who bought uncompleted properties said that Shi Yuzhu was a big liar.Later, when I was working on melatonin, the slogan "I don't accept gifts during the holidays this year, but only melatonin" was rated by many people as "the most vulgar advertising slogan in history".Especially after Shi Yuzhu made online games, people thought it was poisoning the next generation, and was bombarded by many people, even saying that he had no business ethics.Unlike Ma Yun who values ​​the social responsibility of entrepreneurs, Shi Yuzhu has his own understanding of enterprises: "If a company cannot make money, it is the greatest immorality."

Business is business, morality is morality, and the bounden duty of a businessman is to obtain profits. As long as they do not violate the current laws, the profits obtained are legal. What exactly is business?Perhaps everyone has their own answer. Shi Yuzhu's answer is: The essence of business is to obtain the maximum benefit within the scope permitted by laws and regulations.So he believes that as a businessman, what he should do is to make more profits for the company without harming the society.The goal of an enterprise is to make a profit, and it is the greatest immorality for an enterprise not to make a profit.It is not businessmen who make money and promote morality, but philanthropists.

In order to prove his point of view, Shi Yuzhu took the Giant Building in 1997 as an example. He said frankly: "That incident caused great harm to society." What he said "caused great harm to society" is not false.When the giant "collapsed" in 1997, Shi Yuzhu was under a lot of pressure, and the company lost money, causing huge economic losses.This loss is not borne by Shi Yuzhu himself or the giant's employees, but by the society. In the end, it may be for the bank to bear the loss, or for the common people to bear the loss.It is with this understanding that Shi Yuzhu said: "A loss of an enterprise is immoral from a legal point of view, so an enterprise must pursue profits."

It can be said that an enterprise can be worthy of society and the country only when it has profits, because enterprises can pay taxes when they have profits; only when enterprises have profits can they be worthy of shareholders, and shareholders can get returns on their investment; Welfare will be better than other companies; only when companies have profits can they make large investments in research and development and have more innovations, which will benefit the industry, the company, the country, and society. In the same Internet industry and a well-known entrepreneur, Ma Yun firmly stated that he would not make online games, thinking that it is not good for the people or himself. He has always been considered a representative of social responsibility.In comparison, some people think that Shi Yuzhu is a relatively profit-seeking entrepreneur.

After the game "Zhengtu" came out, negative news came one after another. The biggest accusation is that "Zhengtu" released some game content suspected of gambling under the guise of free.In this regard, Shi Yuzhu said: "I suggest that people who hold this point of view re-read the laws of China. In terms of relevant legal provisions, gambling needs to have four main points: the first is to win other people's property; the second The first is that the gambling capital must be money or money equivalents; the third is that what is won must be money or money equivalents; the fourth is that the amount is relatively large. Only when these four characteristics are met at the same time can it be regarded as gambling. Please note that they must be at the same time. And "Zhengtu" doesn't have any features at all, so how could it possibly be suspected of gambling?"

Although the society widely criticizes online game practitioners as immoral, Shi Yuzhu insists that games are for entertainment, not for education.He believes that the online comments on the charging model of "Zhengtu" are not fact-based at all, but criticisms of labeling, such as "the divide between the rich and the poor affects the harmony of players", "the charging system increases the burden on players" and so on.He doesn't take these criticisms seriously, because ""Zhengtu" was originally positioned as a pure entertainment product, and it has nothing to do with education."Since online games are originally an entertainment industry, as long as everyone has fun in it, it will be fine.

As Shi Yuzhu emphasized, the protagonist of the moral code in the "Zhengtu" game is not the enterprise, but the law.The most important thing for an enterprise is not to violate the law when operating, because once an enterprise breaks the law, it is no longer a moral issue but a legal issue.On the premise that enterprises do not operate illegally, whether online games are moral or not has a great relationship with the density of laws and the enforcement of laws.If the law on the protection of minors is useless, if the network anti-addiction system is full of loopholes, and even the relevant law enforcement agencies have repeatedly failed to act, and the biggest immoral enterprise is "not profitable", what motivation is there to cultivate its own social morality? Woolen cloth?

Those who accuse companies of immorality mostly blame companies for their lack of social responsibility, thinking that making money is a sign of lack of social responsibility.The famous economist Liang Xiaomin’s view on this is: the market economy is a legal economy, and it is also a moral economy.Entrepreneurs abide by laws and regulations, and the process of pursuing profits is completely consistent with the process of realizing their social responsibilities.He said that entrepreneurs can maximize profits only by providing more and better products and services.The products and labor services of the enterprise meet the needs of the society and increase the social wealth, which is the performance of corporate social responsibility; the profit increases, the enterprise expands, the employment opportunities provided increase, and the tax paid to the government also increases. performance of social responsibility.

What Shi Yuzhu really wants to say is: only when the enterprise makes money can it fulfill greater obligations for the society, assume greater responsibilities, and do more practical things for the society.Perhaps, only those who truly keep their sense of social responsibility in mind at all times can realize Shi Yuzhu's true purpose and good intentions. Shi Yuzhu has an adventurous spirit since he was a child.A copy of "One Hundred Thousand Whys" turned the childhood Shi Yuzhu into a practitioner who dared to think and do.When he was in the fifth grade of elementary school, he set up a tall wooden cross at the door of his house. The frame was covered with spider web-like metal wires, connected to a ground wire, poured salt water, and then used some old Radio parts, a radio was assembled in a crude way.It is unbelievable that he assembled it successfully, and the sound effect is not bad, clear enough and loud enough.The first success "expanded" Shi Yuzhu's "ambition".

In 1984, after graduating from Zhejiang University, Shi Yuzhu was assigned to the Statistics Bureau of Anhui Province.Later, due to his excellent performance at work, he was recommended to Shenzhen University to study as a graduate student.At that time, there were very few graduate students, and the leaders in the unit regarded him as a treasure.In the eyes of others, Shi Yuzhu should work steadily and steadily, step by step, and live a comfortable and comfortable life that others envy and praise.If it really develops like this, then there will be no strange person Shi Yuzhu who is active in the field of health care products and online games.Within a few days of working in the unit, Shi Yuzhu's adventurous cells began to make trouble. A truly successful person will not be content with the status quo, let alone the status quo. He regards himself as a warrior who must be able to stand upright.His pursuit of innovation, tenacity, bravery and refusal to admit defeat in his childhood character dominated his decision-making direction at this time, so he made a choice that surprised everyone—resigning and giving up the prospect of "" Official career", resigned and "go to sea" to start a business. Leaders and colleagues felt sorry for him, and his parents and wife felt incredible.Only a fool would put aside a stable "official" and not be a comfortable life, and push himself into a wandering life. No matter what others think, Shi Yuzhu must "enter the sea" to do business, to be a person who dares to eat crabs, and to be a waver in the business world. After Shi Yuzhu started his business in Shenzhen, he developed very smoothly, and his adventures earned him rich returns.Since then, he has started a brilliant journey. In 1995, he ranked eighth on the wealth list and became one of the top ten reform figures in China. But behind the huge and sudden success, there are unpredictable risks.The hotheaded Shi Yuzhu obviously didn't realize this.Later, in the course of his adventure, he stumbled on the Giant Building project and suffered the worst blow in his life. It is easy for a person to change his habits, but it is difficult to change his nature.Adventure is one of Shi Yuzhu's nature.Liu Wei, president of Giant Network, once commented on Shi Yuzhu: "He is a very bold and aggressive person." He said that his job is to "pull the aggressive Shi Yuzhu back".However, in 2004, Liu Wei, Cheng Chen and other company executives agreed to Shi Yuzhu's bold "adventure" into online games.Shi Yuzhu commented on the board of directors, saying: "When I entered the health care product industry from IT, everyone opposed it; now when I return to IT from health care products, everyone is in favor." However, the outside world has a lot of doubts about Shi Yuzhu's actions: "It is becoming more and more difficult to enter this field now. It is best to find other online game companies to cooperate with." Were eliminated by the market." "It is gambling to invest huge sums of money in online games now." All kinds of remarks continue to appear, and few people are willing to see Shi Yuzhu, a giant who has just stood up again, fall again, and they kindly remind Shi Yuzhu: online games Although it is a huge profit industry, it is definitely not a good time to enter at this time. In their opinion, the good times are 2002 and 2003.At that time, it was hailed as the golden age of China's online game industry. Online games entered China as a new thing and quickly occupied people's leisure time.Today, the online game giants that have stood tall in China, whether it is Shanda, Ninetowns or NetEase, all rose in that golden age.By the time Shi Yuzhu announced his entry into the online game market at the end of 2005, dilapidated scenes had already appeared, and the entire industry had entered a period of weakness.Shi Yuzhu didn't believe in this evil, and the adventurous complex in his bones "relapsed".In Shi Yuzhu's view: "Any enterprise is gambling. What is gambling? For example, when an investment is not 100% sure, it should be said to be gambling. But as an investment or project, any enterprise is I dare not say that I will be 100% successful.” It turned out that Shi Yuzhu made another bet successfully. Shi Yuzhu, who is in his 40s, admits that he has a sense of heroism. The "heroic" seeds that have been implanted in his heart over the past few years have to emerge from time to time.He was always secretly nibbling these budding emotions.After a "famous" failure, Shi Yuzhu no longer stubbornly chooses to be aggressive, he knows how to control his impulse to take risks.After Giant Network went public, Shi Yuzhu said in an exclusive interview, "The important thing is to seek truth from facts." Shi Yuzhu, who survived the adventure and took off, obviously knows how not to "take risks".The "bungee jumping" adventures since the start of the business, whether successful or unsuccessful, are Shi Yuzhu's priceless wealth, making him more stable, more steadfast and more confident in his subsequent business "journey". Taishan Industry Research Institute, formerly known as Taishan Industry Association, was established in 1994. It is a non-independent legal entity managed by the China Private Technology Entrepreneurs Association.It is composed of CEOs (or chairman) of domestic well-known and quite influential enterprises, and only develops one member unit each year. The current member units include Legend Holdings, Stone Group, Oceanwide Group, Broad Group, Fosun Group, etc. Among the 15 companies, Legend Holdings President Liu Chuanzhi personally served as the chairman, and Duan Yongji served as the chairman.The institute has gathered a large number of top figures in China's private business circles.Shi Yuzhu has a deep relationship with the institute. According to Shi Yuzhu: "This is a non-profit organization. This organization does not call for everyone to cooperate, does not talk about politics, does not talk about the macro, but only discusses corporate development and investment management experience. The meeting is closed, and everyone is not allowed to bring followers. External contact is not encouraged. Every year, members take turns to be the manager. In May of this year (2005), Feng Lun was the manager and went to New Zealand for a 3-day meeting. The focus was on diversification. Everyone agreed that diversification would not work and should be specialized . "The members are all related to the company, and there are fifteen or sixteen people. The personnel are different from when it was established. In 2005, the members included Duan Yongji, Liu Chuanzhi, Duan Yongping, Feng Lun, Lu Zhiqiang, Lin Rongqiang, Zheng Yaowen, Yuan Si and Wu Li. The consultant is Wu Jinglian and Hu Deping. Duan Yongji was the chairman of the board, Liu Chuanzhi was the president, and Hua Yifang was the secretary-general. In the second session in 1992, I was the chairperson and paid for the meeting in Zhuhai. In the most difficult years of 1995, 1996 and 1997 , I participated in all of them. The theme of the event held in Taishan in 1996 was to talk about the giant’s business management. At that time, the giant had begun to decline, but the outside world didn’t know it. I took the initiative to ask everyone to discuss this case. "Everyone spoke very sharply, saying that I violated many rules, which was equivalent to a friend's criticism meeting against me. At that time, I was really hot-headed. But the question of how to help was not discussed at the meeting, because this organization did not encourage it. Moreover, I I don't want to harm anyone myself, the possibility of saving the giant is too small." In fact, during the years when Shi Yuzhu was in the limelight, many old seniors saw his arrogance, felt that he was young and energetic, and even showed signs of failure. At that time, his self-confidence was already overinflated. Hua Yifang, secretary-general of the China Private Technology Entrepreneurs Association once persuaded Shi Yuzhu and wrote a 32-character doggerel for him: "Regardless of money, eager for vanity; Fine; such a stronghold master, how can he succeed." Later, Shi Yuzhu hung this poem in his office. Although it was bitter, it was a good medicine. His friends gave him a lot of moral support, which he is very grateful for.Although there is no specific material help, he is already very satisfied, and he said that he does not need material help. "I think the core issue of starting a business like ours is spiritual. As for the material thing, you can create it yourself." In 2001, when Shi Yuzhu described the process of the giant standing up to people, he said that Liu Chuanzhi and Duan Yongji had the greatest influence on him during the disaster.Liu Chuanzhi gave him a lot of management experience, and Duan Yongji gave him a lot of inspiration in macro concepts. Liu Chuanzhi talked with Shi Yuzhu twice.Once, they had a meeting in Anhui. Liu Chuanzhi talked with Shi Yuzhu for a long time, teaching him what to do if the company starts from scratch. "He also helped me analyze the problems that existed in the past. He said that there were many problems in culture. He analyzed that Lenovo also had many problems in culture in the past. How to rebuild, we should put forward some practical slogans, and don't make empty words. Saying 'We're going to be the giant of the East' is too empty a slogan." Liu Chuanzhi helped Shi Yuzhu summarize a few points, and later he adopted them all: one is to do what it says; an enterprise must have such an atmosphere, from the top leader to the bottom, that if one thing is promised, it must be done.Later, many of Giant's corporate cultures were influenced by Lenovo. The "fate" between Shi Yuzhu and Duan Yongji has been going on for a long time.When Shi Yuzhu first came to Beijing when he was working on Chinese cards, someone suggested that he should make more friends with entrepreneurs, which led to the meeting and friendship between Shi Yuzhu and Duan Yongji. It was in 1993.Later, when the giant group collapsed, Duan Yongji helped Shi Yuzhu, and later supported Shi Yuzhu to regain his glory from melatonin and get a new life. When talking about Duan Yongji, Shi Yuzhu said: "When I was in trouble, he encouraged me; when I got better, he told me to be sober. More than a year ago, our situation began to improve, and I went to his office Go, he said, and watch out, you're about to make a mistake again." Everything happens for a reason.What you sow, you will reap.To be kind to others is to be kind to yourself.The Taishan Research Institute allowed Shi Yuzhu to make friends with many noble people and opened up contacts, so in the most difficult time, he received support and caring.This is not only the loyalty of friends, but also the real feedback of Shi Yuzhu's excellent character. In 1989, Shi Yuzhu went to the South to pan for gold with 4,000 yuan in his pocket. All he had was a dream.Only 6 years later, in 1995, when he was 33 years old, he ranked eighth in the "Forbes" list of mainland China's richest people, and was worshiped by all young people as "China's Bill Gates".He is undoubtedly a "famous achiever". However, it didn't take long for the scenery to flourish. Due to the premature death of the Giant Building, Shi Yuzhu entered a double trough in his life and career.He was in debt of 250 million yuan, and was ridiculed as "China's first debt".From unknown to hero, he walked for 6 years.It took him only 3 years to go from "famous winner" to "most famous loser".He has tasted enough of the taste of ice and fire. According to Shi Yuzhu's own recollection later, when the giant group was growing, his favorite books were about winners; after the giant collapsed, all the books he read were about losers.He hopes to find the strength to stand up again. When people are in good times and when they are successful, they can't calm down, and most of the things they summarize are very empty.And once you fail, you must learn from the failure, and the conclusion is profound and true. Shi Yuzhu, who was in trouble, has been thinking about where he went wrong.He was afraid that his conclusions would not be objective and thorough, so he found a newspaper to read and read all the articles scolding him in newspapers across the country.In addition, he also specially organized "internal criticism meetings" to let people who are familiar with him "expose" himself and criticize himself, in order to achieve the purpose of self-reflection. Under everyone's rounds of criticism, and under the criticism of various "strong medicines", Shi Yuzhu finally found out the reason for the failure after a deep self-analysis. He felt that his fall was inevitable, but the giant's fall was too late, so it was earth-shattering and known to everyone.The main reason for the giant's failure is that it has done many things that violate economic laws and objective laws. People cannot go against the sky, otherwise they will fall down sooner or later, and the higher they climb, the harder they fall. Recalling that before 1997, Shi Yuzhu chanted the slogan of being the "IBM of the East", with the momentum of a newborn calf not afraid of tigers.But he had no passion, no rational and wise strategy, and finally suffered a fiasco due to blind diversification. After the fall, Shi Yuzhu suddenly repented.Since then, he has been particularly opposed to diversified operations, because "in fact, there are very few things that every company and every person can really do, and there are actually even fewer things that are suitable for themselves and can be successful." Those who have never experienced failure cannot sum up such profound lessons.It is precisely because Shi Yuzhu has failed that he has more say in leading the company, in terms of management, products, and marketing strategies than those who have been in good times, because he knows what can be done and what cannot be done. In the past 10 years after his comeback, Shi Yuzhu's life was not comfortable, which should be described as "dismal management".Regardless of marketing melatonin and gold partners, or borrowing money to buy giant off-plan properties, or later investing in banks and entering online games, almost every step he took was questioned by people, and Shi Yuzhu was obviously under a lot of pressure. However, it was the "China's first loser" who was criticized by thousands of people back then, who created the myth of a comeback and completed the "shocking reversal" that impressed countless people.After re-emerging from the rivers and lakes, he quickly accumulated a huge wealth of tens of billions in a few years. In November 2007, with the successful listing of Giant Network, the total net worth of Shi Yuzhu's father and daughter exceeded 41 billion yuan.In the 2007 Hurun China "100 Rich List", Shi Yuzhu ranked 15th with a personal wealth of 28 billion yuan. Having experienced great success and tragic failure, Shi Yuzhu has never shown any special joy after succeeding again.It's just that he believes in the old adage that "fortune and misfortune depend on each other". From a rich man to a "negative man" and then to a rich man, Shi Yuzhu's shocking reversal is almost an unrepeatable myth in the history of Chinese enterprises.His experience will also become a real case that inspires more people to fight for their dreams. A sentence that Shi Yuzhu often hangs on his lips is: "The core of the 'Giant Myth' is a kind of spirit, which is the spirit of a group of young people who persistently pursue their chosen career and strive desperately for this pursuit. It is the spirit of chasing the sun. "Kuafu goes day by day, regardless of the distance, regardless of the suffering, and only moves forward crazily for one goal. In fact, this is the spirit of "paranoia" that people often say. Shi Yuzhu's paranoia is from beginning to end.As early as 1990, when Shi Yuzhu developed the upgraded version M-6402 of the Giant Hanka, this paranoid spirit was manifested.At that time, he locked himself and his team in the room for 150 days, and survived on only 20 boxes of instant noodles.The software was developed, but his wife left him because of it. Shi Yuzhu could only cry a lot after "leaving the customs". The well-known vulgar advertisement "Melatonin as a gift" is Shi Yuzhu's classic footnote as "paranoid". "Disgusting" people for more than ten years, Shi Yuzhu is still paranoid to insist on the launch of this advertisement. Even though he has made earth-shattering achievements in the health care products industry, Shi Yuzhu still remembers his life dream when he first started his business - to become a leader in the IT field.It is impossible to make software anymore, so he chose online games, and started his journey to regain his old dream with a large investment of 200 million US dollars.Shi Yuzhu even said that in the second half of his life, he will no longer pay attention to other things, and will be tied to online games. "Zhengtu" did not go smoothly in the initial stage of research and development.When the first investment has been spent almost, the product is still very immature.The future prospects suddenly became unpredictable, and the morale of the team was very low.Facing the predicament, Shi Yuzhu used a paranoia of not seeking a way out. On the one hand, he increased investment, and on the other hand, he persuaded the team to persevere.This is the final finalized version of "Zhengtu". Shi Yuzhu was once selected as one of the six economic figures in the "2007 China's Charming 50 People List". The reason for his selection was "the charm of tenacity".His ability to rise again after failure is an important reason why he won this award.After failure, there may be two kinds of people: one kind is mentally hit too hard and cannot recover after a setback; the other kind of people fails, but the tenacious spirit is still there.As long as the spirit is still there, you can get up again.Shi Yuzhu is undoubtedly the latter kind of person. He said that "failure is the mother of success, and success is the father of failure." For today's success of Giant Network, the failure at the beginning was a fortune. During the four years from 1997 to 2000, Shi Yuzhu has been trying his best to accumulate strength for a comeback.People often think that Shi Yuzhu lacks the sense of social responsibility of an entrepreneur, but his persistent and tenacious charm and spirit are unanimously appreciated. Entrepreneurs' paranoia is like an arrow, as long as the bow is fired, they will not turn back. This arrow has concentrated their life's energy.These paranoids are not only full of confidence in their careers, but also not easily influenced by the outside world. They are tenacious and never give up in the face of setbacks. Sustaining entrepreneurial passion is a very difficult thing.For Shi Yuzhu, who wants to climb up again from the setback of failure, although the entrepreneurial process is arduous and difficult, it is the only way to success for him, and he must face it bravely. As early as 1994, Shi Yuzhu put forward the idea of ​​"Second Pioneering". At that time, the Zhuhai giant was developing rapidly and playing triumphant songs.As the benefits of the enterprise improved, the passion when starting a business disappeared, and the fighting began.Many people no longer consider making contributions to the enterprise, but sit back and enjoy the benefits. The phenomenon of eating from the big pot is even more serious than that of state-owned enterprises.At first, Shi Yuzhu wanted to find experience from American companies to solve this problem, but failed.So Giant, like many private enterprises that encountered similar problems, started a "second venture". It can be said that the "second venture" in 1994 was a last resort strategy for Shi Yuzhu to see the signs of decline in the company and decided to restore the previous performance. "Second entrepreneurship" also marks that Shi Yuzhu has begun to enter the health care product industry. Since 1993, the business of the Giant Group has been booming. In January of that year, the Giant Group established 8 wholly-owned subsidiaries in various places, and the number of employees increased to 190; by the end of the year, the Giant Group had grown to 290 people. There are 38 subsidiaries. The Group launched a variety of IT products within one year. It is no exaggeration to say that Giant Group can produce almost all conceivable IT products, such as Chinese handwriting computers, Chinese notebook computers, Giant fax cards, and Giant Chinese electronic receipts. cash machine, Giant Diamond financial software, Giant encrypted card, etc. However, this "Great Leap Forward" development did not bring much profit to the giant.Compared with the 200% to 300% growth rate of orders in the previous two years, the orders in 1993 dropped by 30% compared with 1992.After the "collapse" of the giant building, Shi Yuzhu was in pain, but he was not at a loss.When the debt collector came to collect the debt and he shut himself in the office and smoked like crazy, he couldn't stop thinking.He decided to start over and start a new business.Shi Yuzhu's successful course can be described as twists and turns.What supports him is decades of entrepreneurial passion. At that time, although Shi Yuzhu's assets were negative 200 million yuan, there was still a card in Shi Yuzhu's pocket, which was Melatonin.In fact, the research and development of this product was basically completed before the giant crisis broke out, and it can be put on the market immediately after direct production.The idea of ​​the new company, including product sources, already exists, but there is no money.Shi Yuzhu borrowed 500,000 yuan of start-up capital from a friend. Shi Yuzhu took out 50,000 yuan, first to repay the arrears of wages to his 30 brothers who shared weal and woe, to stabilize the morale of the army and boost morale. 150,000 yuan was given to a company in Wuxi to produce melatonin, 150,000 yuan was set aside as a reserve fund, and the remaining 150,000 yuan was spent in Jiangyin County, Jiangsu Province.Shi Yuzhu relied on the courage to overthrow and start again, stimulate the entrepreneurial passion of himself and his employees, and look for opportunities to fly again.After the rapid success of Melatonin, Shi Yuzhu felt the importance of carrying forward the "entrepreneurship spirit". After the success of Melatonin, Shi Yuzhu began to instill his "entrepreneurial spirit" in the team when he was working as the second "golden partner" of health products. Similarly, after "Zhengtu" gained public recognition, Shi Yuzhu said that he would continue to make a second game.However, using the same team to develop games, how can they continue to maintain their entrepreneurial spirit?In this regard, Shi Yuzhu said: "We instill it in them. That is to say, all industries have this law. Whether we can break it or not, we can't break it under normal circumstances. What measures must we take to break it. Under normal circumstances, we must If it fails, how to avoid failure, see which aspects of work need to be strengthened, and then bring this team into an emergency state, working 7 days a week, 15 hours a day. Relying on this state and its environment to create a sense of crisis. " Shi Yuzhu not only maintains his entrepreneurial passion for a long time, but also passes on this entrepreneurial passion to the outside world. In 2009, Giant Network began to encourage internal employees to start businesses and share benefits with the company.At this time, the "Win the Giants" program has entered a new stage. "Win in Giants" was announced by Shi Yuzhu on January 14, 2009. The entrepreneurial platform aims to help those young entrepreneurs who are creative and talented but do not yet have the conditions to start their own businesses.Once the entrepreneurial project is successful, the relevant entrepreneurial team can get up to 20% of the profit share. In the early stage of the plan, the giant set its sights on game talents and teams with expertise outside the company.The company will provide all-round support such as capital, technology, team supplement, national promotion and operation for entrepreneurs who join the "Win in Giant" plan.Later, the giant extended the scope of implementation to the company's interior, and through this plan, internal employees are encouraged to increase innovation. There was once a middle-level member named Wu Qiang in the project team of Giant’s game “Journey”, who returned to Giant to take on new projects after resigning to start a business. Shi Yuzhu favored him. This story has been widely circulated within Giant.Wu Qiang went out to start a business in July 2007, and returned to Giant again in 2008. A new game he recently developed was well received within the company. Shi Yuzhu commented after playing the original version of the game that it was "unexpected". Entrepreneurial passion may be shared by everyone, because everyone is eager to change the status quo and dream of success.But if you stick to it for a long time, few people can do it, which is why most people fail.The secret of Shi Yuzhu's ability to get up after a fall is that he always has a mentality of returning to zero and always maintains the passion for entrepreneurship.