Chapter 6 Chapter 5 Tianlongbabu, a unique business philosophy

"Tianlong Babu" was originally a Buddhist term, and most people know this Buddhist term from Jin Yong's famous novel.The eight divisions of Tianlong are all "non-human", including eight kinds of Shinto monsters, one is the gods, the second is the dragons, the third is the yaksha, the fourth is the gandharva, the fifth is the asura, the sixth is the Garuda, and the seventh is the tight. Naluo, the eighth is Mohoraka. The above eight kinds of gods all have the power of miraculous changes, which is unpredictable.Ma Yun also has such a skill.He adopts a unique business philosophy and moves forward courageously in accordance with the established goals and strategies.His business has grown so fast and so big, and that's the secret.

In Tianlong Babu, the "heaven" of "heavenly crowd" refers to "god", including Brahma, Indra, the Four Heavenly Kings, Wei Tuo, etc. among the twenty heavens who protect the law.In Buddhism, although the status of the god is not supreme, he can still enjoy greater and longer-lasting blessings than ordinary people.Buddhism believes that all things are impermanent, and the gods will die after their lifespan ends.Although life is impermanent, his status cannot be shaken, and a god is a god after all. In Alibaba, in Ma Yun’s ordinary philosophy, there is a supreme principle that is as inviolable and inviolable as the status of a god. That is, Alibaba is a service company. This is the most accurate positioning of the company and also determines the future of the company. Direction of development.

Some people say that Alibaba is an e-commerce company, but they position themselves as a business service company.As a platform, Alibaba brings together the import and export information of small and medium-sized enterprises around the world. "Listening to customers' voices and satisfying customers' needs" is the foundation of Alibaba's survival and development. Ma Yun is well aware that for a service company like Alibaba, customers are not only their parents, but also the primary factor that determines their life and death.He has a famous saying: "The final victory must be won by the customer." Therefore, Alibaba places special emphasis on customer service and service quality.Its series of actions all serve this purpose.

In the early stage of e-commerce development, integrity links were missing, so in 2002, Alibaba launched Chengxintong to establish a network integrity system; when Alibaba continued to develop in the B2B field, it realized that more and more people in the Chinese market have a demand for C2C , so in 2003, Alibaba created Taobao.com, openly challenging eBay, the leader in the global C2C field; The large-scale acquisition of Yahoo China has built a professional search engine for e-commerce; because there is a lack of business software suitable for small and medium-sized enterprises on the market, in 2007 Alibaba announced the establishment of the fifth branch company - Alisoft.

Alibaba's philosophy is "to make it easy to do business in the world".The first purpose is not to make money, but to let customers make money.Unlike other companies, Alibaba is also responsible for training customers.Alibaba invests in customer training to help customers use the Internet, use the Alibaba platform, communicate with each other, and conduct online trade. Jack Ma advocated returning e-commerce to businessmen.To return e-commerce to merchants is to decide the mode of e-commerce according to the needs of merchants.The language needs to be understood by businessmen, and the technology needs to be used by developers so that businessmen can control the development of e-commerce.No matter how advanced the means are, the goal of e-commerce is very simple, which is to increase trade opportunities, improve production and trade efficiency, and reduce production and trade costs.All technologies and products are designed to promote social production.

Alibaba is not an e-commerce company or an Internet company, but a service company that uses the Internet to help small and medium-sized enterprises grow.If there is something better than the Internet tomorrow, they will throw the Internet away and use a new tool.The customer is the most important, what kind of method is not important. Ma Yun has always insisted that only when the customer succeeds can he make a profit.Every time he meets customers, Ma Yun always communicates with them and discusses the methods of business management. His sincerity and empathy have won the favor of many customers for Alibaba.

It can be predicted that the future winners of e-commerce will definitely not be pure traditional enterprises, nor pure Internet companies, but enterprises that can integrate traditional enterprises and e-commerce.This is exactly the source of Jack Ma's idea of ​​making Alibaba a service company. The second part of Tianlong Babu is "Long Zhong". The "Dragon" in "Dragon Zhong" is basically the same as the "Dragon King" or "Dragon" in Chinese legends.In fact, Chinese people's concepts of dragons and dragon kings mainly come from Buddhist scriptures.There are names such as "five dragon kings", "seven dragon kings" and "eight dragon kings" in Buddhist scriptures. The ancient Indians also respected dragons, and believed that dragons were the most powerful creatures in the water, so they honored people with high morals as "dragon elephants".

"Longzhong" represents a group of good morals and high quality, they can take the initiative to gain people's respect through their actions.Ma Yun pays great attention to mobilizing the initiative spirit of the team. When selecting, cultivating and appointing talents and managing the enterprise, he emphasizes that morality should be the first priority in life, and encourage employees to work hard with a sense of mission and values, and work hard towards their own goals. Passive to active.Such a team and such an enterprise will also be praised by people like "Longzhong".

The success of an entrepreneur does not lie in how much revenue and profits he can lead his employees to realize, but in what kind of leadership he can exert in the mission of the enterprise.Chinese companies rarely talk about their mission and values. If you do, others will think you are too empty and won’t talk to you.And Alibaba is a rare exception. Around 2002, when Alibaba was not considered a big company, Jack Ma often emphasized that "making the world easy to do business" is Alibaba's mission. The world's largest diversified service company, General Electric, first started making light bulbs 100 years ago. Their mission is to light up the world, which makes it the largest electrical company in the world.Another company is Disneyland. Their mission is to make people happy all over the world. This mission makes Disney's movies all comedies.Every time-honored company has its own unique sense of mission.The reason why Ma Yun attaches so much importance to the sense of mission of the enterprise is precisely because he has a long-term ambition in doing business.

Someone commented on Jack Ma like this: The most successful part of Jack Ma lies in his leadership at the level of corporate mission and values, rather than simply leading employees to achieve goals and profits.The so-called mission is a point of view that everyone agrees with. For example, Ma Yun’s entrepreneurial team came to Alibaba with a sense of mission of “being the best enterprise in China”, rather than purely working for Ma Yun. Teams are easier to cohere. Alibaba's mission is "to make it easy to do business in the world". All the company's affairs are carried out around this goal, and all employees are also working hard for this goal.Every time Alibaba launches a product, the first thing to consider is not how much money the product can make, but how the product will help the business.Alibaba's mission is to allow customers to save money and earn money.How to maximize the interests of customers is what Jack Ma must consider before making a decision.Anything that goes against the company's sense of purpose is dropped. "Making the world easy to do business" is the only criterion for evaluating any services and products launched by Alibaba.Here's an example: Alibaba has previously promised at least one free product.But free products cost money. In order to save the company's expenses, Alibaba's product engineers and designers came up with a way to make free products more complicated and paid products simpler.At this time, Ma Yun reminded them what is the mission of the enterprise?They replied, of course, "Let the world have no difficult business".Ma Yun asked again, why make the product so complicated?Everyone woke up like a dream and gave up this little cleverness. As a result, the free product was also made very simple, bringing convenience to customers.A company without a sense of mission cannot do things like this.

Jack Ma believes that only e-commerce can change China's future economy, so he chose e-commerce instead of the way of making money that others were optimistic about at the time.China's take-off is based on the development of small and medium-sized enterprises. Alibaba aims to equip them with IT to help them take off and also help itself to take off.At the same time, Jack Ma hopes that e-commerce can help more people find employment, thereby ensuring social stability and improving people's living standards.Enterprises should take responsibility and promote social development, while entrepreneurs should take social responsibility and integrate the sense of social responsibility into their work.This is Jack Ma's real purpose of running a business, and also his real mission. The third part of the Eight Dragons is "Yasha", a kind of ghost in Buddhist scriptures. It has various titles such as "Eight Generals of Yasha" and "Sixteen Generals of Yasha", and it also means agile, brave, and light. . The secret of Jack Ma's success lies in the agile, vigorous, and light business philosophy of "Yasha", which is also one of Alibaba's guidelines for action.Ma Yun often said that let others follow the whales. Alibaba only deals with small and medium-sized enterprises. He wants to blaze a different path from others, a flexible path to success. In 1992, Ma Yun went to Singapore to participate in the Asian Electronic Commerce Conference.At this meeting, Jack Ma noticed that although the topic of discussion was e-commerce in Asia, most of the speakers were Americans, and they all talked about the eBay, Amazon and other models in the United States.Ma Yun couldn't help but stood up and said: "Asia is Asia, and the United States is the United States. The current e-commerce is all the American model, and Asia should have its own model." As for what kind of model Asia should have, Jack Ma himself didn't know it at the time, and it gradually became clear later that it was aimed at small and medium-sized enterprises. On the world business stage, SMEs have always been a "disadvantaged group", and this situation is especially evident in Asia, which is dominated by export-oriented economies.Asia is the world's largest export supply base, and there are many small and medium-sized suppliers.However, so many small and medium-sized enterprises are unable to invest a lot of money in marketing.Ma Yun is targeting this natural advantageous resource. Since participating in the e-commerce conference in Singapore, Jack Ma has been thinking about how to save small and medium-sized enterprises.E-commerce should serve China's small and medium-sized enterprises, which is Alibaba's earliest idea.When Ma Yun was doing customer promotion at the Ministry of Foreign Trade and Economic Cooperation, he had a personal experience of the differences between state-owned enterprises and small and medium-sized enterprises.He concluded that it usually takes 13 talks with the leader of a state-owned enterprise to convince him, but small businesses in Zhejiang can be settled in three.This makes him believe that the e-commerce of small and medium-sized enterprises is more hopeful and better. Through a detailed investigation of small and medium-sized enterprises, Jack Ma found that the businessmen of small and medium-sized enterprises are shrewd, strong in vitality, and very pragmatic.They don't care how nice your strategic concept is, they will use what can make them more money.If enterprises are also divided into rich and poor, then the Internet is the world of the poor.Because large companies have their own dedicated information channels and huge advertising costs, while small companies have nothing, and they are the ones who need the Internet the most.And Ma Yun wants to lead the poor to "make revolution". Since the establishment of Alibaba, Jack Ma has set a clear development direction for it: to build the world's largest online business opportunity information exchange site for businessmen all over the world, and to serve small and medium-sized enterprises in China, Asia and even the world! Ma Yun chose a new business model based on his understanding of Chinese small and medium-sized enterprises and Alibaba's own growth experience.After the sudden emergence of Alibaba, it ranked first in the B2B field in the world, regardless of the number of visits and number of customers.The reason is simple, B2B companies in the United States serve large companies.Ma Yun saw a market that was ignored by others. Alibaba does not serve large companies because it is difficult to serve large companies: first, when large companies figure out how to do it, they will often do it themselves, and they will dump companies like Alibaba; Business is to save money for large companies. He thinks that China should serve small and medium-sized enterprises, because there are many small and medium-sized enterprises in China and they need help the most. Just like you can build villas, but the customer base is limited, but when you build many apartments , there are many people who are willing to live in it, so Alibaba is building apartments to serve small and medium-sized enterprises.If you serve small and medium-sized enterprises, you can't think of ways to save them money, because their money has already been saved to the bone.The idea of ​​serving small and medium-sized enterprises is to help them make money and let them make a fortune through Alibaba's network. The economic nature of developed and developing countries is very different. Developed countries focus on capital and scale, while developing countries focus on flexibility rather than scale in the information age, winning by quantity.In underdeveloped regions such as Asia, B2B e-commerce adopts a model dominated by small and medium-sized enterprises.These large numbers of small and medium-sized enterprises are called "ant army".The life of Alibaba is built on the "ant army". Through in-depth investigation of the development of small and medium-sized enterprises, Ma Yun accurately predicted the trend of China's economic development, avoided the fierce competition with large enterprises as customers, and established a business platform that only serves small and medium-sized enterprises.Among Alibaba users, the annual renewal rate reaches 75%, which shows the dependence and trust of small and medium-sized enterprises on Alibaba.In view of the specific situation of the large number of small and medium-sized enterprises in Asia, especially China, Jack Ma has found a unique way to position Alibaba as a service for small and medium-sized enterprises.This makes Alibaba's success more agile, but it is permeated with the wisdom of entrepreneur Jack Ma. The fourth of the eight parts of Tianlong is "Gandharpo", also known as "Scent God". One of the gods of music, with a strong fragrance, "Gandharva" means "unpredictable" in Sanskrit.Scents and music are ethereal, indistinct things, elusive. Jack Ma is also elusive and extraordinary.Many entrepreneurs or entrepreneurs in China basically require absolute holdings after their enterprises have formed a scale. This is not only a means to consolidate their position and increase their wealth, but also a way to grasp the development direction and business model of the enterprise.Although everyone's reasons are different, there is only one rule: holding shares.Ma Yun never thought of controlling Alibaba by holding shares.He did not control the entire team by himself, but dispersed the company's equity, so that all shareholders and employees are full of confidence and enthusiasm, and work together for the future of the company.Ma Yun owns only 10% of the shares. In terms of this ratio, he cannot control Alibaba. In the eyes of ordinary Chinese people, the practice of dispersing equity is simply unbelievable, because our thinking habits are prevention and suspicion, rather than trust and ideas.If you don't control your own business, isn't that voluntarily giving up your hard work and fruits of labor? Although he does not hold a controlling stake, Ma Yun's absolute leadership in Alibaba is unshakable.For example, Guo Wei, CEO of Digital China, believes that Jack Ma's influence in Alibaba, whether among employees or among shareholders, is not due to equity but because of his leadership.He is an outstanding leader with excellent strategy and influence.Tang Jun, who once served as the president of Shanda, believes that for Ma Yun, the number of shares held is not very critical, as long as he can control the directors.Just like Microsoft's Bill Gates, who only holds 10% of Microsoft's shares, but he will always be the core of Microsoft. In fact, in terms of holdings, Jack Ma is not all smooth sailing.Like most enterprises in China, he has also experienced the struggle for control and controlling rights caused by interest disputes.During the equity struggle, the company's development has been greatly affected.That was the "China Yellow Pages" era before Alibaba was founded.At that time, in order to get out of the predicament, Jack Ma had to cooperate with Hangzhou Telecom. In March 1996, "China Yellow Pages" converted its assets into 600,000 yuan. The founder team headed by Ma Yun held 30% of the shares, and Hangzhou Telecom invested 1.4 million yuan, accounting for 70% of the shares.Problems arose soon after the cooperation. Hangzhou Telecom was eager to use Jack Ma's "China Yellow Pages" to make a lot of money, but Jack Ma thought that doing the Internet was like raising a child, and it was impossible for a 3-year-old child to make money.As a result, the two parties had disputes. Because his team was in a weak position in terms of equity, their opinions on the board of directors were always rejected by Hangzhou Telecom, but the other party could not put forward any executable opinions.The conflict between the two sides gradually intensified, and finally Ma Yun had to resign and leave the "China Yellow Pages" he founded. With this lesson learned, Ma Yun emphasized at the first all-staff meeting after the establishment of Alibaba that no one is allowed to control Alibaba.Of course, he doesn't own a controlling stake, he wants to control the company with ideas. During the development of Alibaba, Jack Ma's shares were diluted again and again.When Alibaba was founded less than half a year ago, in order to achieve greater development, Ma Yun chose to raise funds.At that time, the financing scale was about 25 million US dollars, provided by five venture capital companies including Softbank and Goldman Sachs.Among them, Softbank has the largest proportion, occupying 30% of Alibaba's shares with an investment of 20 million US dollars.Although the shares of Ma Yun and his entrepreneurial team have been further diluted, they are still in a controlling position. In August 2005, Alibaba acquired Yahoo China.Alibaba therefore obtained the right to use all of Yahoo's new technologies.In exchange, Yahoo invested a huge sum of US$1 billion to hold a 40% stake in Alibaba, becoming the largest shareholder of Alibaba.The shares of Jack Ma's entrepreneurial team were once again diluted. Jack Ma controls Alibaba by controlling the enterprise with his extraordinary wisdom, mind and vision, not by how many stocks he owns.For an excellent CEO, what unites people's hearts is not the control over shares or the decision-making power over personnel, but whether his ideas, strategies and tactics can convince everyone.Only in this way can people's hearts be firmly united. Ma Yun does not hold shares, on the other hand, it is to distribute shares to more people, especially his employees. On November 6, 2007, Alibaba was listed on the Hong Kong Stock Exchange.Jack Ma owns less than 5 percent of the shares.On the contrary, according to the company's prospectus, 4,900 or 70% of Alibaba Group's employees, including directors, hold 443.5 million shares of Alibaba's listed companies, with an average of 90,500 shares per person, and an average worth of more than 3 million Hong Kong dollars. .This will produce nearly a thousand millionaires. Based on the theory of "not relying on holdings to manage the company", Ma Yun retained the original "Eighteen Arhats" and many elites who worked hard with him, whether in the early stage of entrepreneurship or in the later development process.With a broad mind, he did not rely on equity to manage, but instead relied on sincerity and a common mission to lead everyone, and made leaps one after another. The fifth part of Tianlong Babu is "Asura", which is a transliteration of Sanskrit, and the free translation is non-heaven, non-similar, and not correct.They are one of the Six Paths of Buddhism.Asura was originally one of the ancient gods in India. He was regarded as an evil god and belonged to fierce and aggressive ghosts and gods. He often fought endlessly with Indra.As the Sanskrit translation of Asura means "non-heaven", he can live as happy as a celestial being, but he does not have the virtues of a celestial being and likes to fight. Because there are many Asura kings, their shapes are different. There are also many versions of the image of Asura kings. Some have thousands of heads and two thousand hands, stepping on the sea and crossing Mount Sumeru; some have three heads and six arms, three faces are black and blue, they breathe fire from their mouths, and they are naked in anger. Ma Yun's operation of Alibaba is not born with three heads and six arms and thousands of hands, but through mergers and cooperation to enrich his corporate structure and improve the e-commerce platform. On August 11, 2005, Alibaba and Yahoo China held a press conference. Alibaba CEO Jack Ma announced that Alibaba acquired all the assets of Yahoo China and received a US$1 billion investment from Yahoo.According to the cooperation agreement, Yahoo will exchange all of Yahoo China's business and US$1 billion in cash for 40% of Alibaba's shares.This is the largest M&A case in my country's Internet industry so far, and is called the "M&A of the century" in the Internet industry by the industry. At the time of the transaction, Alibaba was the world's largest B2B and China's largest C2C transaction service provider, while Yahoo was the world's earliest Internet giant, and has always been a global leader in content portals, search, instant messaging, email and other fields.After the completion of the merger, Alibaba immediately obtained the assets of Yahoo China and Yahoo's brand, capital, technology, and domestic and overseas channels.At the same time, the exclusive right to use all Yahoo's core technology platforms, rich content information and channel resources all over the world in China is also owned by Alibaba.With the e-commerce market platform, credit system and secure payment mechanism accumulated over the years of Alibaba’s operation, coupled with Yahoo’s tangible and intangible assets, Jack Ma can build the world’s most comprehensive business covering market, credit, payment and search. Complete, most powerful e-commerce system. At the time of the acquisition, Alibaba had already achieved profitability, with 7.2 million registered users, all of whom were corporate users; while Taobao’s traffic and transaction volume had surpassed eBay in an all-round way, with 9 million registered members and 8 million registered products.This user group and business model itself has a relatively strong demand for search services.At the same time, Ma Yun also saw a new wave that Google has set off on the Internet.Due to the rise of Google, eBay's turnover began to fluctuate and gradually declined, even affecting Yahoo's business.Jack Ma realized that if Alibaba does not want to be excluded from the new competitive landscape that may arise in the future, it must find a global strategic alliance in the field of search engines.He took a fancy to Yahoo. Since Yahoo entered China in 1999, Yahoo China has been developing as an independent brand in China.Although the performance is mediocre, it can also be called a famous brand of the domestic Internet.After being merged into the Alibaba system, the former Yahoo China no longer exists as an entity, and its original search, portal, e-commerce and other businesses have also been decomposed and integrated by Alibaba. After winning the "strategic highland" of Yahoo China, Ma Yun said that he is ready to move to Beijing to spend more time working with the Yahoo team, and hopes to temporarily serve as the general manager of Yahoo's search engine to build a global Strive for the first search brand.He said that Alibaba will not search for the sake of searching, and that in the future, e-commerce around the world cannot do without search engines.Although he found such a global strategic alliance as Yahoo, he did not forget his "roots", all for e-commerce. Alibaba's acquisition of Yahoo China will have multiple strategic benefits: First, due to Yahoo's great influence in the United States and Europe, Alibaba can borrow ships to go to sea, and Yahoo has this ability.What Alibaba is interested in is Yahoo's technology and its huge overseas influence and traffic. It can use its technology to accumulate Alibaba's own strength. Second, Alibaba lacked experience in mergers and acquisitions in its past development.Alibaba's Alipay and Taobao are its own products, and if they want to develop globally in the future, mergers and acquisitions will definitely be inevitable.The acquisition of Yahoo is a practical exercise, which can accumulate experience in mergers and acquisitions for future business expansion. Ma Yun's acquisition of Yahoo China was not just a piece of fat that he was eager to swallow.He has a deeper intention, which is to use Yahoo China to complete its rapid expansion and learn international management experience along the way.If Alibaba wants to do business all over the world, its business scope cannot be limited to China and Japan.Jack Ma first realized a complete e-commerce industry chain through the integration of B2B, B2C and Alipay resources, and then promoted this industry chain to the world with the help of Yahoo's huge overseas influence.Since then, "making the world easy to do business" is no longer a dream. Through mergers and acquisitions with international giants, Jack Ma accelerated the development of Alibaba, entered relatively mature foreign markets, and doubled Alibaba's revenue. The sixth of the eight divisions of Tianlong is "Garuda", which is a kind of divine bird recorded in Hindu and Buddhist classics.There are various adorned jewels on its wings, and a large tumor on its head, which is a wish-fulfilling bead. This bird sings sadly and feeds on dragons. It eats a big dragon and five hundred small dragons every day.Because it used dragons (big poisonous snakes) as food all its life, it accumulated a lot of poisonous gas in its body. When it was dying, it set itself on fire with poison, so it flew up and down 7 times, and died on the top of Vajra Wheel Mountain.After the body is burned away, only one heart remains, which is pure blue and glazed. However, dragons are originally gods and spirits. According to common sense, they can only be eaten by dragons. How can they have the ability to eat dragons?So if you want to become a dragon-eating bird, you must be brave and persistent, and act quickly.When Ma Yun started his business, he had all the temperament of Garuda. He believed that a company only needs a thinker and must act "immediately, now, immediately". Ma Yun realized the importance of execution at the beginning of his business.If Alibaba wants to develop and grow in the Internet industry where "dancing with demons", it must have super team execution. At the beginning of Alibaba's establishment, although it has been determined to do e-commerce, there are different opinions within the team on the choice of specific models.Ma Yun insisted that Alibaba should be developed from the online forum BBS classified by industry.Therefore, Jack Ma asked technical staff to detect and classify every post on the BBS.But as soon as his proposal was put forward, it was opposed by team members, because this simple to ugly design scheme was out of mainstream. However, Ma Yun insisted that although the BBS model is simple and ugly, it is the most convenient for customers to use Alibaba quickly, so he will never compromise.When the quarrel was at its most intense, some people even slapped the table to challenge, but Jack Ma still did not change his original intention. He always believed that providing convenience to customers was the highest principle. In the end, under Ma Yun's strong insistence, this matter was temporarily settled according to his plan, and colleagues could only reluctantly agree.Later, Ma Yun participated in the Asian E-Commerce Conference in Singapore and realized that there are very few websites in Asia that actually engage in e-commerce.He felt that the opportunity was coming, and decided to build his own website, so he sent an email to his colleagues in Hangzhou, asking the technicians to complete the design of the BBS immediately.However, "the situation is changing", those colleagues still disagree with Ma Yun's opinion.At this time, Ma Yun was furious, grabbed the long-distance phone and screamed: "You do it immediately, now, immediately! Immediately! Now! Immediately!" Ma Yun's anger and madness forced the technicians to make concessions, and everything began to proceed in an orderly manner, preparing for the launch.Alibaba's development direction has finally been determined and effectively implemented.Ma Yun's wise choice also enabled the company to safely survive the bubble economy period and miraculously achieved profitability. Ma Yun and Son Masayoshi, President of SoftBank Group, once discussed a question: Which is more important, a first-rate idea plus a third-rate execution level, or a third-rate idea plus a first-rate execution level?As a result, the two came to the same answer: a third-rate idea coupled with a first-rate execution level. Ma Yun's action spirit of "immediately! Now! Immediately!" is fully reflected in the entire operation process of Alibaba. There is one small thing that can prove the strong execution ability of the Alibaba team. In 2006, Alibaba's service computer room moved to the urban area as a whole.During this relocation, due to the efficient cooperation of the staff, there were no failures.According to common people's experience, it is inevitable that things will be lost or damaged during the moving process, so people feel headaches about moving.Judging from the relocation process of Alibaba, it is not relying on the superb technical level, but the sense of responsibility and execution of the entire team.Execution is Alibaba's competitive advantage.In the Internet industry, the average seniority of the Alibaba team is not the highest, but the team's execution ability is definitely the strongest.At this point, most of Alibaba's competitors are far behind. Different opinions can collide and create sparks. There are disputes and objections within any enterprise, and Alibaba is no exception.Ma Yun asked that any problems can be discussed internally and resolved face to face, and absolutely cannot resort to a third party, because that will shake the morale of the army.If you can't do this, please leave the Alibaba team.An enterprise only needs one thinker, the others are executives. The only thinker in Alibaba is Jack Ma himself.He is not only like a preaching pastor, but also like a very courageous coach, who can turn his thoughts into the super executive power of his employees to write the legend of Alibaba. "Jinnaruo" means "Music Heaven" and "God of Songs", and is one of the "Eight Dragons" of Buddhist gods.He has the same shape as a human, but with a horn on his head, so he is also called "human is not human".He is good at singing and dancing, and is the god of music for Di Shitian. The god of music must not only be good at playing music, but also find a confidant who can appreciate it. It is difficult for a person who is lonely and self-admired to become a master, as was the case with Ji Boya in the past.They communicated through the sound of the piano and the response, from a bosom friend to a life-and-death confidant, deducing a story of friendship through the ages.Ma Yun also emphasized that "starting a business requires finding the right person". Only by finding someone who knows yourself can we achieve great things together. Alibaba has been going through many risks and difficulties, but Ma Yun, an ascetic, is not alone.He has a group of like-minded fellows who have accompanied him through an unforgettable journey of ups and downs. It is these entrepreneurs who share the same dream with Ma Yun that promote the continuous development and growth of Alibaba. One night in 1999, after experiencing some inner pain and struggle, Jack Ma made a decision that would change China's Internet landscape and the world's e-commerce process a few years later: return to Hangzhou!Ma Yun gathered everyone in the team and gave them two choices: first, stay in Beijing to work, and recommend them to Yahoo, Sina, Sohu, and the salary will be very generous; second, go home with Ma Yun and return to Hangzhou to start from scratch The monthly salary is 500 yuan, and the place to live must be within 5 minutes of Jack Ma’s house. After he announced, let everyone make their own decisions and give each person 3 days to think about it.But just 3 minutes after these people went out, they all came back.They told Ma Yun that they were willing to go home with him and start from scratch. After returning to Hangzhou, Ma Yun held the first plenary meeting at his home in Lakeside Garden, and videotaped the whole process of this "major event" as usual.At that time, Ma Yun firmly believed that this matter would have great historical value.The original team is the famous "Eighteen Arhats". At that time, the "Eighteen Arhats" worked day and night, and it was common for them to work for more than ten hours in a row.This team that shared weal and woe with Jack Ma later became the most powerful pillar on his entrepreneurial journey.They also gained public recognition. On December 1, 2007, the Alibaba team won the "2007 Most Popular Team Award".When Jack Ma accepted the award on stage as a representative, he said in his acceptance speech that Alibaba could live without Jack Ma, but it cannot live without the team. Over the past eight years, he has faced various pressures. Every time, the team gave him courage and encouragement, giving him the confidence to persevere. Ma Yun, with his unique personality charm and this group of life-and-death team, has also attracted many "experts" to come here. Cai Chongxin is a typical example. Cai Chongxin, graduated from Yale University with a master's degree, once served as the Asian investment manager of the European InvestAB investment bank, and is now the chief financial officer of Alibaba. In April 1999, Cai Chongxin flew from Hong Kong to Hangzhou to negotiate a venture capital investment with Alibaba on behalf of InvestAB investment bank.Ma Yun took him to visit his "office building", which is the home of Lakeside Garden in Hangzhou.Cai Chongxin was stunned by the scene in front of him: there were more than 20 people sitting inside, and there were sheets on the floor. A group of "lunatics" were shouting and laughing, like a family eating from a big pot, but united surprisingly. Not long after, Cai Chongxin came to Hangzhou for the second time.When he was boating on the West Lake with Ma Yun, he suddenly proposed: "I will quit the job in Hong Kong. I want to join Alibaba and work with you." At that time, the salary of Alibaba employees was only 500 yuan, and Cai Chongxin was in Hong Kong. The income is in the hundreds of thousands.The reason why he decisively chose to cooperate with Ma Yun is precisely because of their like-mindedness and mutual appreciation.This is the "right person" that entrepreneurship needs. Ma Yun believes that it is difficult for people who have already succeeded to start a business together. What he tries to find is those teams that have not succeeded and are eager to succeed, because their unity is very strong.Entrepreneurship does not necessarily require finding the most successful person, but finding the right person. This is Ma Yun's entrepreneurial philosophy. What is the "most suitable" talent?Ma Yun has specific standards: the first is to have a good character.Character is the premise and foundation for partners to trust each other and cooperate with each other.The second is strong complementarity.It's not just the complementarity of personality, but the complementarity of each person's strengths. This kind of team energy will be the greatest.The third is to be good at communication.只有每个人都把自己的想法表达清楚了，并充分了解别人的想法，才会获得好的执行效果。有效的沟通是强大的执行力的前提。第四是能共同承担责任。创业的过程中难免会犯错误，互相指责是于事无补的。勇于承担责任的人，会把总结错误当做财富，不断学习进步。 天龙八部中的最后一部是“摩睺罗迦”，佛教传说中的大蟒蛇神，人身蛇头，又被称做地龙。该神原本是腹行类，但由于其智力较低而无知，反而能得道挽回前因，摆脱腹行类的命运，脱胎换骨成为神祇。这是他放荡不羁、不拘一格的天性耽误了他，同时也成就了他。他可以喝酒，甚至有点邪恶，常受人责骂，但是这并没影响他最后的修行，成为“天龙八部”之一。 马云做企业，一开始并不顾及常人理解与否，而是沿着自定的发展方向和战略部署，独立前进。他不按常理首先竞争国内市场，而是将目光盯向国际市场，直接参与国际竞争。用他的话说就是：避免国内甲A联赛，直接进入世界杯。这种不拘一格，从艰难到获得成功的创业历程，与“摩睺罗迦”十分相似。 公司创立伊始，马云就将公司定位为全球化的企业，因而名字也应该是响亮的、国际化的。In order to register a good name, Ma Yun thought for a long time.Until one time when he was eating at a restaurant in the United States, he had a whim and called the restaurant waiter and asked him if he knew the name Alibaba.The waiter replied that he knew, and also told Jack Ma that the spell for Alibaba to open the treasure was "Open Sesame". 之后，马云又在各地反复地询问他人，他发现阿里巴巴的故事为全世界的人所熟知，并且不论语种，发音也近乎一致。In this way, Ma Yun determined the company's name as "Alibaba". Regarding the naming, Jack Ma has another saying: He chose the name "Alibaba" because he hopes that the company can become one of the top ten websites in the world, and he also hopes that businessmen all over the world will use Alibaba.既然企业定位是国际性的，那就需要有个优秀的品牌，响亮的名字最关键。 阿里巴巴创建之后，网站用的就是地道的英语。远在大洋彼岸的美国人最先发现了它，美国《商业周刊》的记者试图采访马云。马云却一直不愿意接受采访，最后勉强接受还与记者达成“君子协定”：采访可以，文章不能公开发表。马云之所以害怕采访，是因为不想告诉别人阿里巴巴是中国公司，因为当时大家都认为中国不可能有好的互联网公司。换句话说，马云就是要做“世界顶级站点”，一开始就瞄准国际化、全球化。 当时互联网和商业的现实情况，也要求电子商务网站必须国际化。因为沃尔玛、家乐福这样的“超级买家”都在西方，互联网的核心技术和核心企业都在西方，能向互联网投资的主流资金也都在西方。 1999年10月之前，阿里巴巴一直在闭门造车，马云躲着媒体拒绝接受采访。后来，在高盛的投资到位，解了阿里巴巴的燃眉之急以后，马云却高调地喊出了“不打甲A联赛，直接打世界杯”的口号。 一时间马云成了“跑遍全球的营销机器”。披上战袍，马云带着“阿里队”雄赳赳、气昂昂，踏上征程，开始了全球跑马圈地的豪情之旅。 从1999年到2001年，马云和阿里巴巴的基本活动都是在欧洲和美国。它作为一个国际网站，主要目的是帮助中国企业实现出口，因此必须在海外寻找买家。那时候阿里巴巴的推广工作很难做，马云为推广企业，在欧洲和美国做了很多演讲。 1999年，马云将阿里巴巴总部定在香港，因为香港是一个相当国际化的地方。不过值得一提的是，马云虽然看重国际化，却始终坚持将阿里巴巴留在中国。另外，阿里巴巴在美国硅谷设立了研发中心，在英国伦敦设有分公司。 马云朝着既定的方向往前走，不管外面怎么变化，都不受干扰，走自己的路，用心去做。他和他的团队就是这样将“让天下没有难做的生意”当做自己的使命，从企业初创就开始放眼全球，直接参与国际竞争，制定企业的发展战略并逐步完善，一直在圆他们的“电子商务帝国”梦。