Chapter 4 Chapter 3 On the top of the light, the Xingye team where heroes gather

In Jin Yong's novels and related works, Guangmingding is the seat of the Mingjiao General Altar.It is famous mainly because Jin Yong wrote the plot of the decisive battle against Guangmingding in a superb and hearty way.At that time, the six major sects and heroes from all corners of the world besieged Mingjiao, and staged a peak duel at Guangmingding. Because of his respect for heroes and love for talents, Ma Yun named the conference room "Bright Summit", which means that senior executives are all talking and discussing fiercely on the conference table, and then burst out good ideas through brainstorming.

Ma Yun once said: "The Amazon River is the longest river in the world, 8848 is the highest mountain in the world, and Alibaba is the richest treasure in the world." Now this 45-year-old man is holding a treasure map, standing on Guangmingding, Looking around with his sword drawn, he wants to make Alibaba develop steadily and rapidly.The top leader of the Bright Summit is leading the heroes under him to write the myths of the world. Because of the spoof of "A Chinese Journey to the West", Tang Seng has almost become a synonym for "long-winded".But from another point of view, Tang Seng is a smart leader with great wisdom and foolishness.Tang Seng's intelligence is similar to Liu Bang's, that is, he is not good at "generalizing soldiers", but he is good at "generalizing", but the two "generalize" methods are slightly different.Monk Tang went all the way to the West to obtain the scriptures.He knows that Sun Wukong is naughty by nature, so he has to chant the curse from time to time to discipline him; he knows that although Zhu Bajie has many small problems, he will not make big mistakes, as long as he is criticized occasionally; Be encouraged.Thus, under the leadership of Tang Seng, a star team was formed.

Readers who have read it will definitely be familiar with this sentence: "If you don't know Chen Jinnan in your life, it is useless to call him a hero." This sentence summarizes and evaluates the founder and president of Tiandihui, and expresses him as a The extraordinary spirit of an outstanding gang leader.Chen Jinnan can be described as a model for learning Tang Seng's leadership art.His leadership ability and authority, his political acumen, and his way of dealing with the world are always in consideration of the overall situation.He understands the brothers of the Tiandihui, knows how to tolerate their shortcomings, closely maintains their unity, and promotes the goal of "anti-Qing and restoring the Ming".In fact, as the leader of an organization, martial arts are secondary, and vision, judgment, and fair way of dealing with the world are the most important. Chen Jinnan can convince the public because he has not only high martial arts, but also the ability to be a leader. All the conditions that must be possessed.

Ma Yun understands Chen Jinnan in Jin Yong's works, and he also understands the eminent Tang monk who learned from the scriptures. He has always been very optimistic about the team of Tang monks.Generally speaking, most people are optimistic about Liu Bei's team.Liu Bei's tearful eyes are tied to thousands of heroes, Guan Gong's martial arts is superb and his righteousness is as thin as sky, Zhang Fei can win the first rank of general among millions of troops, Zhuge Liang has strategized and won thousands of miles, plus Zhao Zilong, the hero of Changbanpo, such a team is really "Wait once in a thousand years".But because it is too perfect, Jack Ma doesn't like it, because such a team is hard to come by.In reality, the best and most possible realization is Tang Seng's "learning team".A leader like Tang Seng has mediocre charm and average ability, but he has a good character and a firm willpower like steel, and he regards learning from the scriptures as his first goal in life.There are people like Sun Wukong in the unit, who have outstanding martial arts and good moral character, but they have the shortcomings of short temper and inattention.Although Zhu Bajie is a bit lazy, having him in life will add a lot of fun.There are quite a few people like Zhu Bajie in the work unit, but most of them are Monk Sha.Monk Sha never talked about formal things such as outlook on life, values, etc. He just recognized it: "This is my job." He took the time to finish the job safely and then went to sleep. There are many in it.It is such a team of four people who have worked so hard to obtain the truth.Such a scripture learning team can successfully reach the Western Paradise, and such an enterprise team can achieve commercial success.

Ma Yun is a good leader in the "Tang Monk style". He has a strong sense of mission and sees the goal clearly.In the face of all kinds of temptations, he has always maintained a sober state, and he will never do what he should not do. Ma Yun understood from the very beginning that one person cannot conquer the world, it depends on his buddies, talents, and team. "The Shaolin school is very powerful, not because of a certain individual, but because the whole sect is very powerful." Ma Yun knows his own strengths and weaknesses, knows his correct position, and never takes others' merits for himself.Ma Yun doesn't understand computers and is not proficient in sales, but he can trust and appoint people who understand computers and sales.

In 2006, after Alibaba acquired Yahoo China, it began to prepare for the listing of B2B business.The first step in the listing schedule is to change the original business department into a group holding subsidiary. After the establishment of five branches one after another, many people wonder what work Jack Ma will do in the future.He has his own arrangement: hand over the specific business development of the company to the "Five Tigers" of the group, and he himself has to use the longest vision to plan the future of the company.He also went to Japan as a director of Sun Zhengyi to understand the development of the Japanese Internet industry; then he went to Yahoo to understand the development trend of the entire United States.

To create an excellent enterprise is not to defeat all competitors, but to form its own unique competitive advantages.The most valuable competitiveness is undoubtedly talent, team, mechanism and culture.Ma Yun once said that he may work for another 5 or 10 years, but he will leave Alibaba sooner or later.He wants to establish the company's competitive advantage when he leaves, so that even without him, Alibaba is still booming. As the leader of the team, Ma Yun is more like a preacher, just like Tang Seng and Chen Jinnan, firmly grasp the goals and missions, see the direction clearly, and let the employees do other things. Give full play to the expertise of the employees and do it yourself The only thing is to use the right person in the right place at the right time according to the characteristics of each person, rather than doing specific work in person.Ma Yun said confidently that no one can poach their team.In fact, with a guide like Tang Seng who is rich in leadership skills, everyone is willing to seek the truth with him.The same is naturally true of the thinking of Alibaba employees.

The old urchin Zhou Botong is a legendary figure in Jin Yong's novels. With his master-level martial arts and childlike romantic feelings, he travels around the world and regards the world as a playground for him to play.From fighting with his hands with advanced martial arts, to playing with children's grimace toys for a penny, he is always cheerful, full of vitality and curiosity.He didn't care about the grievances and bloody storms in the world, and even let go of Qiu Qianren, who killed his son he had never met.It is really rare to find such a person who is so affectionate, open-minded, and forgets both things and me.

Zhou Botong seems to be unrestrained in his personal behavior, and his personality is casual and cheerful, but in fact these are all due to his optimistic attitude towards life in his heart.He is always so happy and relaxed, it seems that troubles will never bother him, and difficulties can't bear to hinder his progress. Like Zhou Botong, Ma Yun is also an optimistic person who always smiles.Although dealing with various affairs every day and facing a lot of pressure, Jack Ma has always paid attention to controlling his emotions and never passed them on to his employees.Inside Alibaba, employees initiated and organized 10 interest groups, each with a funny slogan, and the company paid for the activities.Photos of everyone traveling together can be seen everywhere on the walls of Alibaba's Hangzhou headquarters.Ma Yun strives to make more than 3,000 employees of Alibaba become "happy youths".

Unlike other companies that blindly emphasize "customer first", Ma Yun believes that "employees are also first".Without employees, there would be no Alibaba.Only when employees are happy, customers will be happy.The words of encouragement from customers will drive employees to work like crazy, which is an important factor for Alibaba's success. From a management point of view, employees are the internal customers of the enterprise.Enterprises must serve employees well first, let them have a good mood, let them feel happy and joyful when they think of work, be willing and able to continue to grow on the platform of the enterprise, and gain value and meaning beyond the work itself in their work, so that they can Pass this sense of mission and emotion to customers.When customers come into contact with such emotions and emotions, they will believe in the promise of the company.

Ma Yun has always buried the pressure in his heart, and will never infect the employees.He has always told his colleagues that a company without laughter is the most painful company.Ma Yun likes Zhu Bajie's humor the most, because he is the lubricant of the Buddhist scriptures team. With him, no amount of hardships on the journey to the west can be laughed away. In front of the public, Ma Yun does not have the image of a great leader, but often shows others with a smiling face.When being interviewed by the media, he is used to making various small movements, sometimes holding a long tobacco rod in his mouth, sometimes playing with a small box of matches, and even hitting a small ball.He believed that these habits facilitated thinking and expression.In the company, he is known as "crazy".When Alibaba and its various affiliates hold carnival parties, Jack Ma will dress up as a Uyghur girl or a Jiangnan fisherman to perform. Ma Yun will not only show his happiness, but also often create an atmosphere to make employees happy.He is like a big boy who can't stay idle. If he doesn't pay attention, he will appear behind the employees, talk about business with joy, and give some inspiration without showing his face.Jack Ma once set his mobile phone ringtone to "We are the successors of communism"; he likes Go, but it stinks; he plays a game called Siguo, which stinks; , the reason is too much talk. Ma Yun believes that, in fact, every employee wants to have a sense of belonging. If the senior leaders discuss the company's long-term plan with the employees, the employees will have a sense of belonging that we are a family.For the prosperity of the "family", they will share weal and woe with the company, life and death, and thus develop a sense of responsibility and mission, and serve the company duty-bound. It is with this group of young and energetic "ordinary" subordinates that Jack Ma created the "miracle" of Alibaba today.For the successful Alibaba, Jack Ma is still reluctant to use an elite team.He believes that we are all ordinary people, and ordinary people do some extraordinary things together, which is team spirit.As long as everyone appreciates the team, success is guaranteed. Ma Yun always believes in one thing, that is, don't let others work for you.He hopes that everyone can work for a common goal and ideal.In Alibaba, employees can wear roller skates to work, and they can also go to his office at any time. In short, employees must feel comfortable and happy. Money can keep people but not their hearts, and Alibaba spends at least one-fifth of its energy and financial resources on improving the office environment and training employees every year.The magic formula for Alibaba to retain talents is to create a relaxed office environment for employees.Alibaba's approach is effective. Compared with the 10% to 15% talent turnover rate of general enterprises, Alibaba's job-hopping rate for several consecutive years is only 3.3%. Alibaba's dedication has not only been recognized by employees, but also by the society. Jack Ma was once awarded the title of "2005 CCTV China's Top Ten Employers".This is what Jack Ma is quite proud of. He publicly told the media that the thing he was most happy about in 2005 was not the successful merger and acquisition of Yahoo China, nor was it Taobao’s victory over eBay and EachNet, but Alibaba becoming the best employer company in China. In Jin Yong's novels, the beggar gang is a powerful and high-status gang, and Hong Qigong is the leader of the beggar gang.In other novels, Hong Qigong is a master of martial arts such as "Eighteen Dragon Subduing Palms" and "Dog Beating Stick Technique". huge contribution. According to the current parlance, a person of great power and fame should, after all, be stylish and well-groomed.But the beggar gang has its gang rules: when the new gang leader takes office, he must accept the saliva of each beggar, and must spit on his body. The intention is that the beggars will live a life of humiliation, so the gang leader must first have the ability and self-cultivation to accept dirt and humiliation.In addition, they have to eat what they begged for, take a dog-beating stick every day, and go out wearing patched clothes. This is their professional attire and professional habits, and they do not enjoy preferential treatment because of their status and contributions. more broken, more rotten. Ma Yun admired Hong Qigong's superior martial arts and appreciated his contribution and dedication, but he did not think that the beggar gang should wear patched clothes to the streets.In Jack Ma's opinion, enterprises should make their employees rich, and the employees of the company can get material satisfaction and share the results of business operations, so that they can maximize their own capabilities and contribute to the development of the company. Ma Yun knows very well that Alibaba employees can work like madmen for the common values ​​and goals, and work hard to build a "hundred-year Ali".But without reasonable material incentives and remuneration, it will be difficult to sustain this passion for a long time. After all, "the economic base determines the superstructure", and it does not conform to Alibaba's purpose of "happy work, happy life". When Alibaba was first established, the initial capital for starting a business was only 500,000.At that time, it was very difficult financially, almost to the point of being unable to solve the problem, but before the wages were paid, Jack Ma still borrowed a sum of money and paid the employees' wages on time. We run an enterprise together and live in one system, which is a link in the value chain, and it is a relationship in which all prosper and all suffer.It is impossible for any individual to exist independently of the group.When the leader of the team digs the first pot of gold, he needs to share the results with the team. Anyone's success must rely on the platform of the enterprise and the team, and don't be greedy for others' achievements.When someone achieves something, don't forget the other team members who worked hard together.A good team needs not only spiritual encouragement, but also material support.Only when "Lei Feng" shares the fruits of the team's victory and his self-esteem is satisfied, will he have the passion to create more wealth.That is, only sharing can win-win. Jack Ma did not use a high salary system to motivate employees, but used options or stocks, because he felt that this was the best way to motivate.Equity incentive is the historical experience of the development of western capitalism, and it is still a very advanced form of employee incentive in modern enterprises.Alibaba has been aiming at globalization from the very beginning, and is committed to being in line with international standards. Under Jack Ma's advocacy and persistence, it has always enjoyed this kind of incentive policy. In the early days of its business, Alibaba implemented employee stock ownership and full stock options.Later, with the growth of the company, the number of employees increased significantly, and it was impossible to achieve full shareholding. Alibaba could only make up for it in the form of cash.Ma, though, has always been relentless in his efforts to secure shares for his employees.In the final stage before Alibaba's B2B listing, Ma Yun also "confronted" the two largest shareholders, Yang Zhiyuan and Sun Zhengyi, and finally made them agree to give up part of their equity to new employees of Alibaba. In the Chinese corporate world, there are two types of people and two ways of dealing with shares: one kind of people is worried about the dilution of rights, so they shouted "management buyout", and as a result, the equity increased, and the rights also increased, but the impact on employees and the public There is no fundamental improvement in power; the other kind of people never hold shares, and even continue to reduce their shareholdings, leading their companies with a force independent of equity.Ma Yun undoubtedly belongs to the latter type of person, and his shares in Alibaba are even less than 5%.However, no one denies that he is a well-deserved leader and spiritual figure of Alibaba. In fact, even if the shares are not distributed to employees, Ma Yun's team will continue to follow him, and his business will not fail.But Jack Ma still chose to share the wealth with his employees.This kind of heart and tolerance is not common in the business world. In China, Jack Ma is the entrepreneur who has created the most millionaires.His company has not only made outstanding contributions to the Internet industry, effectively promoted the development of small and medium-sized enterprises, but also allowed his employees to follow the rising tide and get rich together.So, he is a great entrepreneur. Ma Yun's theory of not letting Hong Qigong, who has both ability and political integrity, wear patched clothes to go to the streets, and this practice of "gathering wealth and gathering people, and gathering people when wealth is scattered" has made Alibaba's crowds full of friends, and Alibaba has a lot of talents. The great increase in strength has finally achieved Alibaba's brilliance today, and will also lay a solid human foundation for the company's future development. In Jin Yong's works, Guo Jing is the least hero like a hero, he is a hero who is closest to ordinary people.He has a mediocre appearance, not an elegant tree, but a simple and honest man; his talent is not intelligent, he has been slow to respond since he was a child, and even a little stupid, and sometimes he can't even speak well. However, Guo Jing, who was so ordinary and even a bit dull, was liked by the Jiangnan Seven Monsters, Hong Qigong, Zhou Botong and others one after another, which made him develop advanced martial arts almost illogically.In particular, Guo Jing understood the meaning of good and evil in the battle between Hong Qigong and Qiu Qianren, and finally gained faith. Later, he staged the heroic scene of defending Xiangyang and vowing to live and die with the city wall, becoming a real hero who sacrificed his life for the interests of the nation.Moreover, this "silly boy" is also favored by Huang Rong, who is born in a famous family and resourceful, and the two have a loyal and pure love. Ma Yun also admires Guo Jing very much.In the process of running a business, he often emphasizes that only suitable talents are needed, that is, ordinary talents like Guo Jing.The so-called "suitable" mainly refers to the consistency of values.In terms of selecting and employing people, Ma Yun has almost strict requirements on values.In the "crisis" moment, facing the noisy internal voice, he killed a group of people with "different ways" with the courage and courage of a strong man; in the "peaceful" age, he decisively eliminated a small group of " Dingo".He also often said: "If you think you are an elite, please leave!" Ma Yun's selection of talents has a development process.At the beginning, he was superstitious about the "elite" represented by "returnees", but he learned his lesson and changed his concept later. In September 1999, the Alibaba website was established, and Ma Yun determined to make it a guide for small and medium-sized enterprises to knock on the door of wealth.One of the things Ma Yun started immediately was to introduce a large number of external talents from Hong Kong, China and the United States.Ma Yun declared to the outside world that "entrepreneurs can only hold the positions of company commander and below, and all the positions above the team leader level are held by MBAs."At that time, among Alibaba’s 12 executive team members, all were from overseas except Jack Ma himself.In the next few years, Alibaba hired more MBAs, including MBAs from Harvard, Stanford and other schools, as well as MBAs graduated from domestic universities.But then 95% of these MBAs were fired by Jack Ma. Why should these elites be expelled?On the one hand, "acclimatization" has become the main reason why these overseas elites cannot display their talents.For example, Ma Yun said that it is like installing an airplane engine on a tractor. Although it looks good, it still cannot fly in the end.On the other hand, the behavior of these returnees made Ma Yun feel very "unhappy". He complained: "Basic etiquette, professionalism, and professionalism are all bad. It seems that I will take care of you and I will be a manager. , It seems that the previous entrepreneurs and small entrepreneurs have been overthrown." After this setback, Ma Yun began to reconsider the construction of the talent team.From then on, he began to focus on cultivating "good seeds" by himself, vigorously cultivated internal talents, and began to pay attention to the self-growth of the enterprise's talent team. In terms of talent selection, Alibaba adopts a combination of external recruitment and internal training, of which internal training is the focus.In the field of e-commerce, Alibaba has been at the forefront. Simply relying on absorbing a large number of mature talents from other companies, it is difficult to meet the large and high-quality demand for talents that grow exponentially every year.It is difficult for outsiders to fully understand Alibaba's unique cultural atmosphere and values ​​in a short period of time.If you can't reach an agreement on values, it will be difficult to form a unified consensus on long-term business.Therefore, Alibaba mainly focuses on internal training, including two aspects of "training people" and "selecting people". Ma Yun attaches great importance to integrating his own ideas into the enterprise's talent system.In the first month of entering Alibaba, every new employee must receive special training including values ​​and team spirit.Newcomers are told that all people are ordinary people, and ordinary people can do extraordinary things together.Through training, the employees' own values ​​are combined with the goals of the company, and the corporate culture is passed on to them. Alibaba divides employees into three types: those with performance but no teamwork spirit are wild dogs;These three types of people need to be treated separately. Although the performance of wild dogs is very good, they must be eliminated resolutely; the little white rabbits wait for them to be gradually eliminated; only the most common hunting dogs are what Alibaba really needs. In a sense, "applicability" means talent.Ma Yun hangs an inscription on the wall of his office: "Using talents well is the main purpose of great leaders. This is why Liu Bang and Liu Bei have created great achievements. I hope Brother Ma Yun will always encourage him." This inscription was given to Ma Yun by Jin Yong in 2000 problematic.Ma Yun said: "I hang it in front of my desk for myself to see, and hang it behind it for others to see. Seeing this every day is also a reminder to myself." Ma Yun's requirements for "Guo Jing-style" talents mainly include the following points: first, integrity and enthusiasm, which are the most basic and most important qualities; second, the ability to learn and a willingness to learn; Good professional quality and professional accomplishment, good at communication and cooperation; Finally, be optimistic, motivated, healthy and active, full of vitality, full of interest and passion for the Internet industry, and eager for success. In short, Ma Yun's way of employing people is pragmatism.For people with strong ability but lack of team spirit, no matter how good their performance is, they will be resolutely eliminated; for ordinary people who are moldable and willing to make progress, we will attach great importance to them and give them opportunities to grow and advance, because this is the real Alibaba. Talent needed. A soul-stirring song, sang the free and easy freedom of martial arts, and sang the debauchery of heroes.In Jin Yong's works, Linghu Chong is willful and mischievous, and he doesn't want to be restrained. Any restraint imposed on him will make him unbearable like a thorn in his back, which is a typical example of an unruly character. Jin Yong said in his postscript: "Linghu Chong is a hermit who pursues freedom and individual liberation. Smiling proudly, being free and unrestrained is the goal he pursues." In fact, people like Linghu Chong don't know what they are pursuing at all, but just From the bottom of my heart, I believe that freedom is the birthright of human beings.He doesn't have any fixed goals, he just instinctively resists all kinds of shackles in his life.Because he always pursues freedom and is too chic, he tries not to make promises to others, including the women he likes or likes him. What we often see in life is that if you promise, you may not be able to achieve it, and if you do not promise, you may not be able to achieve it.In the world of martial arts, Linghu Chong does not promise others in order to pursue freedom and unrestraint. In the real society, there are also people who are unwilling to promise, such as Ma Yun.In the process of managing the company, Ma Yun has always emphasized the style and principle of not promising anyone. He wants the facts to speak and prove it with actions.Ma Yun's non-commitment is more to give people a low-key and stable feeling. Both China Yellow Pages and Alibaba founded by Jack Ma belonged to the IT industry, and they were created when the IT industry was born and rising.However, at the beginning of Ma Yun's business, he was very cash-strapped.Therefore, he did not follow the old path of finding venture capital financing first, and then poaching and hiring people with high salaries.He found a unique way and recruited people in reverse. The so-called reverse recruitment, to put it bluntly, is to recruit people with a blank check.Its essence is to motivate people with ideal careers and attract people with personal charm.The result of this way of recruiting people is to exclude opportunists to the greatest extent and gather like-minded professionals with long-term vision. During the recruitment process, Jack Ma did not make too many realistic promises to the candidates. What he promised was only 4 years of pain, grievances, incomprehension, difficulty in communication and failed efforts.He said that these will be the real wealth that can be obtained by joining Alibaba.To become an employee of Alibaba, one must have a dream.Because people with dreams will treat work as a kind of further study and learning, which is an essential quality for entrepreneurial talents. There is a small group in Alibaba called "Eighteen Arhats", which is actually the original team that Ma Yun relied on to fight the country.These people were all recruited by Jack Ma with a blank check.What they rush to is not the amount of monthly salary or bonus, but the recognition of Ma Yun's ideal and career, and their admiration for Ma Yun's personality and vision. More and more managers realize the importance of talents. Jack Ma is their forerunner. He believes that for Alibaba, talents are more valuable than options and stocks.Employees are the greatest treasure of the company, especially those who agree with the corporate culture and share the same values ​​with the company. Ma Yun’s panoramic scan of reverse recruitment is based on ideal career, supplemented by salary and equity.The great cause of Alibaba needs to gather heroes from all over the world.In just 8 years, Alibaba has expanded from a dozen people at the beginning to thousands of people today.Most of them were "fooled" by Jack Ma using the reverse recruiting technique. Not only did Jack Ma do this when he had no capital at the beginning, but even after Alibaba’s rapid profit growth, he still adhered to the principle of reverse recruitment.Adhere to ideals, dreams, careers, and missions over salary and equity, and insist on rejecting those who do not agree with Alibaba's values ​​and those who are not like-minded with the company, but only come for high salaries. Alibaba already has 1.2 million members. In the field of online e-commerce, the number of Alibaba members ranks first in the world.It has been rated as "Best B2B Website" by Forbes for two consecutive times, and "Global Best Case" by Harvard for two consecutive times.Without excellent employees, companies simply cannot do this.The person who created these brilliant achievements was not lured by Ma Yun with a high salary, but he was forced out with no promises, or cruel promises.For all the talents lingering at the door of Alibaba, Ma Yun said that he wants as long as they are talents, of course, they must first conform to his value principles. Jack Ma has never worried about other companies poaching.Because even if other companies pay three times the salary, Alibaba employees will not be tempted.Why is Alibaba so attractive?Ma Yun explained: "Working in Alibaba for 3 years is equivalent to going to graduate school for 3 years. What he will take away is his head instead of his pocket." For these people, getting ability is obviously more important than getting money. Splendid hype when making promises does not explain a person's quality. The most important thing is to see how to implement and fulfill in the future.Ma Yun never promises a bright future to others easily with his mouth, but uses his actions to inspire everyone to grasp the precious today and create a happy tomorrow.These empty promises made Jack Ma a godfather figure in his team. He used his charm to make the team form a strong cohesion like a magnetic field. In Jin Yong's novels, Qiao Feng is a classic image of a "real man" and a "big hero".Although this role is tragic, he is loyal, filial, loyal, and a real man.He bears morality and justice on his shoulders, endures humiliation, is able to bend and stretch, and his loyalty to the Song Dynasty and Khitan cannot be balanced. In the end, he can only solve the war at the price of suicide; As a result, his heart and nature were in chaos; he had little righteousness to his brothers in the rivers and lakes, but when this kind of affection conflicted with the righteousness of the country, he resolutely gave up the small affection and became the righteous.Although loyalty, filial piety, and righteousness have been difficult to achieve since ancient times, Qiao Feng still pursues perfection, even at the expense of his own life, choosing to commit suicide for the sake of the common people.Against the background of this hero's huge back, many people's chivalrous feelings were aroused. Surviving in the gap between national contradictions and national feelings, Qiao Feng's character and values ​​will inevitably lead to this tragedy.But if placed in today's workplace, he is definitely a good employee, at least Ma Yun would think so.Ma Yun has always emphasized that in his own company, he does not want people who are disloyal, unfilial, and unrighteous.A talent with a perfect personality like Qiao Feng is what he has always longed for and looked forward to. Today, in the IT industry where talent competition is fierce, "digging the wall" is a common thing.In order to poach key employees from their opponents, in addition to lures with high salaries, many companies do not hesitate to use various "killing tricks", such as stock options and other incentives.Only Jack Ma's business is an exception, because he believes that "digging the wall" is not in line with Alibaba's values. He feels that those who are poached can easily become disloyal and unrighteous. Jack Ma's aversion to poaching began when Alibaba acquired Yahoo in 2005.Behind the splendor of flowers and champagne at that time, what troubled Jack Ma the most was the constant poaching calls from headhunting companies.At that time, countless Yahoo China employees received poaching calls.Since then, Ma Yun has hated the behavior of "digging people".Moreover, Ma Yun has a deeper judgment on poaching people.He believes that if the person poached from a competitor is allowed to tell the secrets of the original company, then he will be disloyal to the old owner; if he does not tell, he will be disloyal to the current new company; It turned out that he would use the company's secrets unconsciously in his work, so he would be unjust. In 2005, Google hired 50 Kai-Fu Lee close disciples.In order to show his attitude towards poaching people, Ma Yun took this as an example: "The liquidated damages for each of these people is 50,000 yuan, even if Alibaba digs them all, it will only be 2.5 million, but I will never do this." Competitors are also quite repulsed by competitors who dig Alibaba. Ma Yun firmly opposes the behavior of poaching people, which is based on Alibaba's values.Alibaba attaches great importance to honesty for its employees, and hates those who don’t. This can be seen from the handling of “kickbacks”.At the most difficult time for Alibaba, Jack Ma took a big risk and made a difficult decision: the company will never give anyone a kickback, and if anyone gives a kickback, please leave the company.This decision reduced the short-term business volume, but it was great in the long run, and Alibaba established the golden sign of "integrity".Ma Yun believes that Alibaba does not need to conduct off-the-table transactions, nor does he need partners for off-the-table transactions. "Integrity" is one of the "Six Meridian Swords" of Alibaba's values, and it is one of the compulsory questions when recruiting talents.Entering Alibaba is not as difficult as the outside world imagines, but there is one condition that must be met first if you want to enter Alibaba, and that is integrity.Integrity is the most basic quality of a person. A person who does not respect integrity cannot meet the standards of loyalty, filial piety, and righteousness that Jack Ma values ​​very much, so he will never be hired. When Ma Yun commented on "Win in China", he said something like this: "Business society is actually a very complicated society, but I think there is only one thing that I can grasp, and that is honesty. Because of honesty, it is simple. The more complicated things are, the more we must pay attention to honesty. Entrepreneurs, businessmen and businessmen have What is the difference? A businessman is only interested in profit, and makes money when he has money; a businessman does something, but not something; an entrepreneur must take responsibility for the society and create value.” Ma Yun is self-disciplined with the spirit of an entrepreneur, and requires employees with the quality of Qiao Feng.Only when employees have the qualities of loyalty, filial piety and righteousness formed on the basis of integrity, will they be fully trusted by Jack Ma. In Jin Yong's novels, the life experiences of many heroes are very bizarre and full of legend.In the novel, the life situation of monk Xu Zhu is even more jaw-dropping and amazing.His life is like a dream.In an accidental event, the young monk Xu Zhu who was carrying water and chopping firewood was taken captive from Shaolin Temple and began his dream journey. These adventures turned him into a master of martial arts. Jin Yong's description makes people lament the wonder of fate.Xu Zhu first accidentally solved the "Zhenlong Chess Game" set up by Wu Yazi, the head of the "Xiaoyao School", obtained the 70-year-old master's skill and the peerless martial arts of the "Xiaoyao School", and became a "Xiaoyao School" involuntarily. "The leader. Xu Zhu's later experiences are no longer under his control.Following his teacher's order, he went to Dali's Wuliang Mountain to learn martial arts from his uncle, and met Tianshan Child Elder on the way.Later, when Tianshan Child Elder had a duel with Li Qiushui, the junior sister who came to see her, both of them were injured, when their lives were hanging by a thread, Xu Zhu resolved it in time for the two of them.Fate once again performed a miracle. When the sisters were desperate, he got the internal strength of both sides, and his skill increased greatly again.Then he was entrusted by Tianshan Child Elder to become the lord of Vulture Palace. From the monk to the master, fate seems to have been playing tricks on Xu Zhu.He was the head of the sect twice, and both times he was confused, even involuntary.Although his kung fu is unparalleled and his character is first-rate, he is a monk after all, and he is purely a layman leading an expert.It's just that he used his Buddhist goodwill to do his leadership work well, and all the heroes and women under him bowed their heads and obeyed their orders willingly. Ma Yun's life experience is not as lucky as Xu Zhu's, and even a little rough.As the head of Alibaba, he led his team, always insisted on his beliefs, never abandoned or gave up, and finally achieved today's achievements.But his ability of laymen leading experts is not far from Xu Zhu's. People tend to take it for granted that since Jack Ma runs an Internet company and handles e-commerce, his network technology and financial ability must be solid.But in fact he is a complete layman in both respects.In this point, he is very similar to little monk Xu Zhu. Ma Yun always believes that laymen can lead experts, the key is to respect the experts. Regarding the Internet, Jack Ma claimed that he "can only send emails, and knows nothing about other things", and even "can't watch VCDs on the computer".However, before each new product of Alibaba goes on the market, Jack Ma has to personally try it out and be the "first tester" of the product.他说，技术是为他这样的普通人服务的，在这个世界上，80%的人对技术的理解和他一样，如果他不会用，那么这80%的人也不会用。他告诉阿里巴巴的工程师，人不能为技术服务，再好的技术如果不管用，也是徒劳的，就要扔掉。在这样的测试之下，阿里巴巴推出的每一款产品都简便易用。一般只要点击，打开浏览器，就能看到需要的东西。或许这就是阿里巴巴网站深受普通企业家欢迎的原因之一。 马云的外行不仅体现在网络技术这一方面，还体现在财务方面。阿里巴巴的人都知道，马云从来不管钱。无论是“花钱”、“数钱”，还是投资者来“送钱”，他一概不过问。这是因为他不懂财务。 阿里巴巴初创时期，马云既不懂技术，也不懂管理，当时有人据此分析：马云可能只是阿里巴巴的一个发起人，一个名誉领袖，一个没有决策权和管理权的老板。过了几年，这个人深入了解阿里巴巴之后，才发现马云不仅是阿里巴巴的灵魂，而且是阿里巴巴真正的决策者、管理者和掌门人。 对企业家来说，技术背景是重要的，但不是必不可少的，领导能力才是最重要的。有时候不懂技术反而会成为优势。因为是外行，作风就更提倡民主；因为不懂，所以能够谦虚谨慎。 虚竹作为外行，可以当两个不同门派的掌门人；马云作为外行，也可以当阿里巴巴的掌门人。马云认为“外行是可以领导内行的”，但他还是补充了一句“关键是尊重内行”。马云的“草根式”创业和领导思维，是商学院教授的经典案例。