Where there are people, there are rivers and lakes. In the fierce battle of the market economy, the shopping mall is the rivers and lakes, and the businessman is the knight. In the ever-changing business field, busy figures shuttle back and forth, interpreting the story of success or failure.Although a businessman "doesn't start early without profit", those grievances and grievances full of interests and morality, affirmation and controversy can reflect the aura of human nature more or less deeply, and can also reveal the unique spirit of entrepreneurs implicitly or explicitly The deepest meaning in the world.

There are swords and swords in the rivers and lakes, and heroes lead their own way. There are two such characters: one is a "grassroots entrepreneur who subverts tradition", and the other is "China's most famous loser".A long time ago, when the former spoke, others thought he was a "lunatic"; when the latter spoke, others called him a "liar".In the ups and downs of the business world, the former is a swordsman full of romantic feelings, who wins with ingenuity, and often strikes a thousand pounds; while the latter is a swordsman full of mystery, who cuts down half of the country by surprise.

Two heroes, the swordsman is Ma Yun, and the swordsman is Shi Yuzhu.They are all leading figures in the Internet industry, and they are also rare business geniuses in China.Ma Yun is very focused, claiming that he can only do one thing, that is, "using the Internet to do business for small and medium-sized enterprises." Shi Yuzhu is good at pioneering and is keen on profiteering industries. He emphasizes that "the biggest immorality of a company is not making profits." But in November 2007, they jointly set off a new wave of China's commercial sea.First, on the morning of November 1, Giant Network was listed on the New York Stock Exchange. It has also become the private enterprise with the largest market capitalization in China issued in the United States; on November 6, Alibaba was listed on the Hong Kong Stock Exchange of China. In its own spring, it also created China's largest "rich gang" company, and Alibaba broke the highest record of freezing funds for technology stocks in Hong Kong.

In November 2007, the Chinese business arena is undoubtedly the stage for these two knights, and their success is the result of their joint efforts.They are all young entrepreneurs, they are all "heterogeneous" in the Chinese business world, they are all arrogant, crazy paranoid, and they have patiently waited for the spring full of vitality and clear skies in the dark clouds and haze.They each led an unbreakable team, turning clouds and rains and twists and turns in the rivers and lakes.But more often, Ma Yun is often praised and deeply loved and admired by young people; Shi Yuzhu is constantly criticized and accused, and he is caught between good and evil.

There is such a difference, what is the reason? Ma Yun's pursuit is to only do small business, not to go whaling, but to catch fish and shrimp; Shi Yuzhu's business principle is not to make small profits, but to directly enter the profiteering industry to obtain high profits. When Ma Yun raised funds, he required that the start-up funds must be spare money, and no debts were allowed; after Shi Yuzhu failed in the Giant Building, he had to borrow 500,000 yuan from his friends to make a comeback. Ma Yun loves the language of Jin Yong's novels, and Shi Yuzhu admires Mao Zedong Thought.

Ma Yun cares about everyone in the team, not just the elite; Shi Yuzhu only cares about the backbone. Jack Ma values ​​professional managers, and Shi Yuzhu absolutely does not need "airborne soldiers"... There are many differences between Ma Yun and Shi Yuzhu, and this book will comment on them one by one. Looking at the business history of the two, Ma Yun's success is the embodiment of capital power. He started in 1999 when the Internet was hot, and then directly entered the international market.After the severe winter of the industry in 2001, he insisted on "surviving on his knees", and finally won the recognition of international investors and raised a large amount of funds.He has always adhered to his own philosophy, using Alibaba's business platform as a sword, dancing in all directions, and he will naturally reap the rewards.Shi Yuzhu started from the "Giant Hanka", declined in the "Giant Building", and succeeded in the Giant Network. He has experienced ups and downs like a roller coaster in the wind and waves. He has never lost his courage and will. He has always grasped the popularity of the industry, paid attention to advertising, Emphasize large-scale operation and strive to be the first in the industry.With one strike, gold was everywhere, making his colleagues envious.

Although Ma Yun and Shi Yuzhu have their own merits, they belong to the same type in terms of leadership style.Liu Chuanzhi, chairman of Lenovo's board of directors, believes that leaders can be roughly divided into two types: one is the peacock type, who wins with personal charm; the other is the tiger type, who uses orders to build prestige.From this point of view, Ma Yun and Shi Yuzhu are both peacock-shaped.No matter how the outside world criticizes and criticizes, no matter how difficult the company is, their subordinates will never leave it and share weal and woe with it. The two have different team management philosophies.If you use how to make a cat eat chili as an analogy, you can see the difference between Ma Yun and Shi Yuzhu.Ma Yun's method is to put peppers in the fish; Shi Yuzhu put peppers on the cat's butt, but he is not stingy with taking fish as a reward.

Whether they are praised and sought after, or questioned and criticized; whether it is morality first or profit first, Ma Yun and Shi Yuzhu have interpreted to us a story of a hero in the rivers and lakes from different angles.Although they are unique in their respective business philosophy, business model, and management style, they always focus on the three major management objects of people, money, and things, and they continue to deepen or expand, which are worthy of our careful taste. People benefit a lot. In addition, Ma Yun and Shi Yuzhu dedicated to us the unique knowledge of business management, which not only gave us the method of success from the level of "skills", but also gave us the understanding of life from the level of "Tao".Whether it is righteousness or magic, whether it is failure or success, Ma Yun and Shi Yuzhu have long been accustomed to other people's comments after they have reached such a height in their careers.However, their ideals will not change, their business will continue, and they will never forget the responsibility of entrepreneurs: to create happiness for more people and create harmony for the society.

To share the wisdom of successful people with you and to encourage the spirit of entrepreneurship with you, so that readers can avoid detours and walk more easily and practically. This is our original intention and our greatest wish for writing this book.We hope that in the arena of China's business wars, we can see more heroes, deduce more exciting stories, and use our own power to influence and change China.