Chapter 26 Chapter Eighteen: Xian Duxin: The History of a Big Brother

Compared with Wang Shi, Pan Shiyi, Xu Jiayin and other real estate tycoons who are in the sky, Xian Duxin is much more lonely.But if we turn the clock back to more than ten years ago, that is, in the early 1990s, when the first round of real estate boom in Hainan, Xian Duxin's limelight surpassed that of any current real estate tycoon.He and Zhang Hongwei (Chairman of the Board of Directors and President of Dongfang Group) are called "South Xianbei Zhang". In 1994, "Forbes" announced the list of the richest people in mainland China for the first time. The top three were brothers Liu Yonghao, Zhang Hongwei, and Xian Duxin. Mou Zhong ranked fourth, Zhang Guoxi ranked fifth, and Zong Qinghou ranked tenth. On May 18, 2001, Xian Duxin, who seldom wrote, wrote a "self-examination book": "In 1993, the three of us stepped onto the political stage at the same time and became members of the National Committee of the Chinese People's Political Consultative Conference. The capital of the two groups has expanded to several billion, while the development of Tenglong in the past few years has not been satisfactory."

In 1961, Xian Duxin was born in Longqiao Town, Qiongshan County (now Longhua District, Haikou City).When he was a boy, Xian Duxin showed a talent for doing business. He resold wood, agarwood, watches, tape recorders, monkeys, buffaloes, opened a martial arts gym, started a fan business, and contracted engineering stones. At the age of 18, Xian Duxin worked as a nominal buyer in a company, mainly selling woven rubber packaging bags. In 1979, Xian Duxin signed a supply contract with a certain farm for 40,000 plastic woven bags.At that time, plastic bags were not produced locally in Hainan, so Xian Duxin raised money and went straight to Shantou to purchase.After arriving in Shantou, Xian Duxin was dumbfounded. There are plastic factories everywhere.An idea suddenly sprouted in his mind - to go back to Hainan and build his own plastic factory.

Xian Duxin returned to his hometown, registered his own company, and went to Shantou again to learn plastic production technology. Three months later, Xian Duxin came back with technology and production equipment.But now the problem he faces is that all the money has been used to buy equipment, and there is no money to buy raw materials for production. Seeing that the personal loan is about to expire and the salary of the technician cannot be paid, Xian Duxin is caught in a dilemma. . After thinking about it, he decided to find a strong partner to set up a factory together.For this, he contacted a farm.In the office of the secretary of the farm party committee, the other party saw his immature appearance and asked in confusion: "Where is your factory director?" "I am." "How old are you? Why don't you go to school? You started doing this at such a young age." ?”

Xian Duxin recounted his journey from going to Shantou to setting up a plastics factory. It happened that the secretary was also from Shantou, so he immediately decided to visit Xian Duxin's factory. In 1982, a state-owned plastics factory was officially established on this farm, and Xian Du trusted the deputy factory manager to be responsible for raw material procurement and product sales.The self-employed person transformed himself into the director of a state-owned factory, which was extremely beautiful at the time. But within two years, a bigger opportunity came to Hainan. At the beginning of 1984, after Deng Xiaoping inspected the special economic zone in the south, he proposed that more cities should be opened to the outside world. "We still need to develop Hainan Island. If the economy of Hainan Island can be developed rapidly, it will be a great victory." Three months later, the state opened up 14 coastal port cities including Dalian, Qingdao, Wenzhou, and Beihai. On May 31, the National People's Congress decided to establish the Hainan Administrative Region; on October 1, the Hainan Administrative Region was officially established.

Lei Yu, director of the Hainan Administrative District Office at the time, suggested that "importing 13,000 cars and reselling them to the mainland would be enough to earn 200 million yuan."The upsurge of buying and selling duty-free imported cars swept across Hainan in an instant.Xian Duxin, who never hesitated in the face of business opportunities, joined the army of buying and selling cars.Because of his many friends and connections, he was able to successfully obtain approval documents and cars, and raised millions of dollars. Therefore, Xian Duxin made his first pot of gold in the "car craze".He bought and sold more than 100 cars and became a rare millionaire at that time.

In 1989, Xian Duxin, who completed the primitive accumulation of capital by reselling cars, entered the real estate industry.His Tenglong Company, in cooperation with other companies, won the first real estate project in Sanya - the infrastructure construction of 16.27 hectares of land on Xihexi Road, including land reclamation, road construction, and urban facilities. But 1989 was an eventful year. After a political turmoil, three strong typhoons struck immediately, and the whole Hainan Island was in a mess.The ensuing macro-control made the cooperating companies lose confidence and withdraw from the development of the Xihe West Road project. Xian Duxin ignored the dissuasion of others, went upstream and took over the entire project.His restless nature and aggressiveness were fully displayed in his early years when he resold wood, agarwood, monkeys, buffaloes, opened a martial arts gym, and later when he resold cars.

Even so, the two incidents at the groundbreaking ceremony of the Xihe West Road project cast a shadow over Xian Duxin's heart. "The first thing is that after the start of work was announced, two large firecrackers were set off. After the setting off, there should have been a loud noise, but one of them didn't go off. After waiting for more than ten minutes, it finally went off"; "The second The second thing is that the firecrackers finally went off, but a huge archway on the construction site was blown down by a gust of wind. It’s really crazy!" These two "unlucky" omens did not stop Xian Duxin from making a fortune.After more than 700 days and nights of hard work, dikes and cofferdams were built, sand was pumped to fill the beach, and 850,000 cubic meters of soil was filled. Xihe West Road, which was originally a barren river beach full of mud and stinking, was transformed by Xian Duxin into a north-south stretch of land. It is a flat area of ​​1156 meters and 160 meters wide from east to west, with a total investment of 52 million yuan in basic engineering.

Since 1990, Hainan's real estate market has gradually heated up. At the beginning of 1992, after Deng Xiaoping's "Southern Tour Speech" was published, the price of land in Hainan began to soar, and the value of the land on Xihe West Road increased by more than 10 times.Xian Duxin won the bet!After that, he bought a large amount of land in various parts of Hainan. At the peak, he held 5,000 mu of land, with a total value of more than 1 billion yuan. On April 11, 1993, a grand celebration was held in Sanya to celebrate the 2nd Hainan International Coconut Festival and the 5th anniversary of the establishment of Hainan Province and the upgrading of Sanya City. Senior leaders of the country and the province participated in this largest-scale event in the history of Sanya City. Celebration, the celebration venue is located in Xihe West Road Development Zone.It was also in this year that Xian Duxin was elected as a member of the National Committee of the Chinese People's Political Consultative Conference and became one of the first batch of representatives of private enterprises to enter the political arena in China.

This is the pinnacle moment of Sin Dok-shin's life and career. Starting from the macro-control of real estate in 1993, Xian Duxin's career began to decline, and the year after year became worse.The formation of this situation is inseparable from a series of decision-making mistakes of his own. Xian Duxin summed up his original mistakes in three aspects: "The biggest mistake was not disposing of the assets; the second mistake was not going public, and there was no problem with listing at that time; the third mistake was not choosing Beijing as the investment location, Shanghai. If I choose any city, with my personality, China’s real estate history will definitely be rewritten.”

Long before the introduction of the macro-control policy, that is, in March 1993, Ma Weihua, then president of the Hainan Provincial Branch of the People's Bank of China, reminded Xian Duxin that bank funds in 20 provinces were tight at that time, and the central government was likely to tighten monetary policy. "Be prepared".Xian Duxin didn't take his reminder seriously. In June 1993, the government suddenly launched a heavy blow to rectify the real estate market, which caught many people off guard. Since then, the fall from heaven to hell began.Not long after the policy was promulgated, Ma Weihua solemnly advised those who still had chances at a symposium held by the Hainan Chamber of Commerce, "If you have land, quickly realize it, sell it as soon as possible, and keep the money in your hand."After the meeting, Ma Weihua reminded Xian Duxin again, "This macro-control is different from the past and will be very strict."

Helpless, Xian Duxin still insisted on going his own way, refusing to sell the land worth more than 1 billion yuan in his hands, and even turned away customers who came to buy land with tens of millions of checks.His poor decision-making was also influenced by his partners.At that time, Xian Duxin had a piece of land in Haikou with an area of ​​1,800 mu, which was a real estate cooperative with a provincial bank.After hearing the news that the government will carry out macro-control, Xian Duxin was a little uncertain, so he consulted with the president of the bank whether he should dispose of the land.The other party asked him: "Are you short of money? We are not short of money, so why sell land?" People's fate is often determined by a single thought. Xian Duxin's mistakes were far more than not dealing with the real estate in Hainan.At that time, the Haidian District Government of Beijing approached Xian Duxin and invited him to do real estate development, and promised to pick any land at random, and the best land was only 200,000 to 300,000 acres.Regrettably, Xian Duxin did not go to Beijing, but went to Hengyang, Hunan, a very ordinary small city. Missing Beijing, Xian Duxin missed Shanghai. In 1994, Sun Fuling, vice chairman of the National Committee of the Chinese People's Political Consultative Conference, led private entrepreneurs who were members of the National Committee of the Chinese People's Political Consultative Conference to Shanghai to investigate the investment environment.The Shanghai government expressed its willingness to provide thousands of acres of land in the suburbs, and Liu Yonghao led the establishment of "Hope Private Pioneering Park".Liu Yonghao hoped that Sin Duk-sin would join hands with him to carry out this project, but Sin Duk-sin considered that he had already invested in other places and did not participate in this project.A few years later, Xian Duxin said with regret: "If you and Liu Yonghao worked together to invest in the 'Shanghai Hope Private Pioneer Park' project and owned thousands of acres of land in Greater Shanghai, what is the concept now?" Xian Duxin missed out on Beijing and Shanghai, and the history of real estate in mainland China has since embarked on another track. Among the people who lead the trend of the times, there is no such man of the year, but Wang Shi, Pan Shiyi, Ren Zhiqiang, Zhang Yuliang, Xu Jiayin, etc. A real estate tycoon in Shanghai, Shenzhen and Guangzhou and a junior in the rivers and lakes. Not only did Xian Duxin miss investment opportunities, but he also inadvertently gave up financing channels in the capital market.At that time, someone suggested that Sin Duk-shin should go public. Sin Duk-shin replied, "I am not short of money, and I don't understand the management after IPO, so I just don't want to do it."Looking back now, Liu Yonghao and Zhang Hongwei, who were on the same level as him back then, have grown bigger and bigger after the company went public, and they are no longer in the same breath as Xian Duxin.In the real estate arena back then, Xian Duxin was more like a reckless hero who got rich overnight, lacking the strategic vision and modern business philosophy that entrepreneurs should have. Besides going public, an even bigger opportunity slipped through his fingers.From 1993 to 1994, Li Jing, a member of the National Committee of the Chinese People's Political Consultative Conference, submitted proposals for the establishment of Minsheng Bank for two consecutive years. Sin Duxin and Li Jing lived in the same room, and was the second member who signed to support the establishment of Minsheng Bank.During the preparatory stage, members of the private business community of the National Committee of the Chinese People's Political Consultative Conference signed up for shares, and Sin Duxin reported 50 million yuan.But Xian Duxin's company had only 30 million yuan in cash at that time, and he felt that since he didn't make enough money, he didn't want to invest in shares.Looking at it now, even if 30 million yuan was invested in the stock at the beginning, the return was several billion yuan. The sudden change in the general environment made Xian Duxin lose his way and made a series of decision-making mistakes. To this day, Xian Duxin still regrets, "I lost my head. Until now, I still refuse to forgive and understand why I made such a decision. Such a stupid decision."Xian Duxin is a businessman who relies on experience and instinct to do business. He does not yet have the comprehensive quality of an entrepreneur and a deep understanding of market mechanisms. In addition, the complicated situation in China's transition from a planned economy to a market economy has made him lose his judgment and the ability to seize opportunities. Xian Duxin dropped out of school in his early years, and his education level is not high, but he especially values ​​the loyalty of the world.It was the first book he read, and it had a profound impact on him.He has practiced martial arts, opened a martial arts gym, and was once a powerful person. Whenever there is a fight in the local area, Xian Duxin can stop the situation from deteriorating as soon as he steps forward.This experience has directly affected the way he runs his business - acting out of loyalty, acting out of emotion, and relying too much on his relationship with the government. In Xian Duxin’s enterprise, there are hardly any standardized management measures, let alone scientific decision-making. “It’s up to me to decide, to invest 10 million yuan is to be decided by one person, and to invest 50 million yuan is to be decided by myself alone.” Forget it. I almost became the boss of the underworld." Because he valued the loyalty of the rivers and lakes, he reused his brothers from the same country and gave them great power.From 1992 to 1993, Sin Duxin asked the company's executives to entertain various figures for dinner every day, and the company borne the expenses. The one-year reception fee is more than 10 million yuan, at least half of which was "corrupted" by his brothers.Xian Duxin also invited "superior people" to participate in the management of the company, but he was boycotted by his brothers. In front of him, these people did not say anything. As soon as Xian Duxin left the company, they tried their best to Throw out those whom he has invited. When Xian believed in prosperity, these brothers took refuge in him one after another, but after he fell into trouble, these people fell apart, and some even fell into trouble.But Xian Duxin didn't blame these people, "I can't protect myself, so I can't blame others for finding a way out."However, after gaining insight into the dark side of human nature, he became more rational. When he was about to make a comeback, his brothers heard about it again, but he rejected them all. Because of emotion, he gave up the investment opportunity to go to Beijing and invest in Hengyang instead.Many years later, Xian Duxin himself solved the mystery, "Because the person I love is in Hengyang"; and because "the relationship between the government cannot save face", he invested tens of millions in Wuzhishan without any proof. Almost all the projects were in vain. After Hainan's real estate bubble burst, Xian Duxin's assets shrank and he fell into a trough in his career.But he has been struggling to find a breakthrough so that he can rise again from the trough.He once established an anti-counterfeiting technology company, and took the lead in launching the "Telephone Code Anti-counterfeiting System Project" in the country. In 1997, the company had established a database of nearly 90 billion yuan and had 40 provincial branches; Sin Duxin also invested nearly 4 million yuan to establish a travel network company that few people set foot in at that time, and developed the "Tenglong National Networked Hotel Reservation System” has attracted more than 370 star-rated hotels across the country to join in just one year. But his efforts were in vain because of his personality and quack style. "A good friend and I built a building, and that building could be completed for 28 million. I had already given him 26 million. In the end, not only was it not completed, but this friend also tricked my elder brother into signing a debt of 8 million for him. He took Less than ten days after the receipt of the IOU, I went to the court to sue me."Xian Duxin lost the lawsuit and paid back 11 million yuan with interest. Due to poor turnover, Internet companies and anti-counterfeiting companies were shut down. The seizure of the anti-counterfeiting company was also related to Xian Duxin's guarantee for others.At that time, an employee of the company privately engraved Xian Duxin's badge to do business with others, but lost all his money. In order to save him, Xian Duxin in turn gave him a guarantee, and finally the company was shut down due to joint and several liabilities. It is not a bad thing to emphasize feelings and loyalty, but in the business world, it is a fatal weakness. Entering the 21st century, Hainan finally recovered from the blow of the bubble burst, and the real estate market gradually recovered. Xian Duxin disposed of the real estate projects in his hands, returned part of the funds, and possessed the capital to make a comeback. In 2003, at the invitation of his hometown, Longhua District, Haikou City, Xian Duxin cooperated with the district government to establish Hainan Longhua Development Co., Ltd., serving as the legal representative and chairman. At the Boao Real Estate Forum in 2004, Xian Duxin met Feng Lun, Pan Shiyi and Ren Zhiqiang who had escaped from the tiger's mouth in Hainan.He was the first to speak: "Sitting on the stage today, the three of them are answering questions as winners, and I am talking to you as a loser." Representatives of more than 100 real estate companies applauded him together , responded with a good-natured laugh.After the forum, Ren Zhiqiang approached Xian Duxin, "Brother Xian, it doesn't matter, I believe you will definitely get back up."This lovely Ren Zhiqiang, this indescribable Xian Duxin! Now Xian Duxin is still on the way to make a comeback. "I haven't stopped doing things all these years, even in the most difficult times. It is impossible for me to stop. Like a hunting dog, take it to the hunting ground and make it stop from chasing prey, that is impossible, it is tantamount to making it die."