Chapter 16 Chapter 8 Zhang Li and Li Silian: Brotherly Love

Zhang Li and Li Silian are well-known "Geminis" in the real estate arena - two people who have no blood relationship have worked together for more than ten years, and there has never been a major rift between them. Envious.This strong friendship became the foundation of a huge real estate empire.It is said that the world is sinister and the business world is ruthless, but we still hope that the legend of Gemini will continue. In 1993, under the influence of the real estate boom that originated in Hainan, the property market in Guangzhou also heated up rapidly.At this time, Zhang Li, who had been doing renovation projects in Guangzhou for 5 years, was moved, but his capital was not enough to start a real estate company, and he needed a partner.Zhang Li thought of his Hong Kong friend Li Silian.

Li Silian graduated from the Department of Mathematics of the Chinese University of Hong Kong. He worked in the securities and finance industry for a while, then traded, and finally turned to real estate.Zhang Li called Li Silian and shared his ideas. Li Silian kept saying, "Good! Good!" because he also had the idea of ​​starting a real estate company. "It's very simple. We have a good understanding and hit it off." Zhang Li and Li Silian jointly invested 20 million yuan to establish Guangzhou Tianli Real Estate Company, the predecessor of R&F Group. From then on, the two unrelated people began the most important cooperation in their lives.It is unbelievable to others that no written agreement has been signed between the two, and the resolution of issues such as shares, dividends, and decision-making power depends on mutual trust.

Zhang Li said: "My partner (referring to Li Silian) and I haven't blushed for ten years, which is unique in the business world. We haven't signed a single letter between us, and everyone talks about trust." Li Silian also said , the company’s decision-making matters, “If one party insists on doing it, it will be done; Someone underestimated the tenacity of this friendship.After R&F developed, someone tried to split the pair.Some are to win over Zhang Li, complimenting him on his ability and courage at the dinner table, saying that 90% of R&F's achievements are due to him.Zhang Li felt something was wrong when he heard it, so he quickly told him to shut up.The other party was not only uncomfortable, but even more bluntly said that if you work alone, all the benefits will be your own, isn't it much better than being a coolie for others?Zhang Li turned his face on the spot, "I tell you, the friendship between me and Li Silian cannot be shaken by anyone, please don't say another word, otherwise, my glass of wine will be splashed on your face!"

There are also people who win over Li Silian, saying that he is the god of sales and capital operation, and that the success of R&F is the result of his management, while Zhang Li, a low-intelligence brute who only knows how to work hard, is at most a high-end pony.Li Silian immediately stopped him, "If you still want to be friends with me, take back what you just said. If not, turn around and walk out. We won't meet again in the future, because you are no longer my friend." Of course, there is absolutely no "red face" between the two people. In 2008, due to the impact of the financial crisis and the national macro-control policies, R&F was under great pressure.Negative rumors about R&F continued, first came the news that "R&F Real Estate's capital chain is on the verge of breaking", and later there was even explosive news that "R&F Real Estate is about to go bankrupt", and the stock price plummeted.R&F had to repurchase its own stock to support the stock price. Li Silian and Zhang Li even spent more than 80 million yuan to buy the company's properties.

According to R&F's internal statement, under tremendous pressure, Li Silian and Zhang Li, who had "never blushed", "patted the table" at closed-door meetings no less than three times.Fortunately, due to the pick-up of the real estate market, Fuli has overcome the difficulties, and the unhappiness that occurred under pressure soon became a thing of the past. Zhang Li and Li Silian have very different personalities. Zhang Li is extroverted and straightforward. He is active in the business field and has the courage to pioneer.According to the habits of the local people, Zhang Li and Li Silian are called "Zhang Sheng" and "Li Sheng". This title is especially appropriate for Li Silian, but it is a bit awkward for Zhang Li.

Perhaps this difference in personality is the reason why two people can live in harmony for a long time.The division of labor between the two is also based on the complementarity of their respective advantages - Zhang Li is in charge of project development and engineering management, and Li Silian is in charge of company finance and marketing.Both of them abide by their responsibilities, do not interfere with each other's decision-making, and respect each other's rights and judgments. Zhang Li once said, "Like buying land, Li Sheng never cares about it. I have the final say alone. I don't do those preliminary surveys and market analysis. I just have to take a look at whether the land can be bought, and make up my mind. It takes about an hour for me to decide whether or not to want this piece of land. I never want to listen to other people’s opinions, and it’s useless if others mention it.”Confidence and domineering are the unique features of Zhang Li. Just imagine, if Li Silian is also a person with the same personality, can the two of them still get along in harmony?Only when there are differences can we tolerate and complement each other can there be harmony.

Zhang Li likes to be on the front line. At the beginning of his business, he spent almost all day on the construction site. Even after the company grew, Zhang Li still maintained the habit of the year. Inspect the construction site and check the construction quality. "People say that the closer a commander is to the front line, the better the command is, but I have to be on the front line to be passionate and happy." In terms of project development, Zhang Li dares to take risks, with extraordinary courage and courage.R&F’s first project, R&F New Residence, was a piece of land that no one wanted to touch. “The land was next to the coal plant and the railway. No one dared to buy it, so we dared to buy it. When we got the land , the coal on the ground was more than an inch thick. We shoveled up the coal and rinsed it with water. Once the house was sold, the price was more than 3,000 yuan per square meter. Some people are building ordinary houses, and there are almost no goods in the market, and everyone is looking for Grade A office buildings and high-end luxury houses.”

R&F also won a piece of land in Huanghuagang, which used to be a funeral home, known as a "sick place", and many developers avoided it, but Zhang Li "knowing that there are tigers on the mountain, he prefers to go to the mountain", and gave the project an opportunity Challenging name - Royal Dragon Court. The acquisition of the R&F Plaza land in 1995 was a turning point in the history of R&F Group.At that time, the factory that owned the land offered to pay a deposit of 30 million yuan in advance.For R&F at the time, 30 million was not a small amount. Is it safe to transfer the money to the other party's account before obtaining formal approval from the government?Who has no idea. "The high-level executives discussed until 12:30 at night before making up their minds. Even if there are many uncertain factors, the money must be given to the factory first, expressing our sincerity for cooperation, and winning back this big project." If there is no extraordinary courage, this Decisions may be difficult to make.

Even after getting the land, there are still many unknowns. If the house cannot be sold in the future and the capital chain is broken, R&F will be doomed.But Zhang Li’s adventure was successful. The R&F Plaza launched in 1996 was the most beautiful in the old town at that time, both in terms of community environment and house type, and the average price was more than 6,000 yuan per square meter.Since then, people have taken R&F with admiration. In 2002, R&F entered Beijing and won the bid with 3.198 billion yuan in the public bidding of 48.78 hectares of land in Guangqumen, Beijing, which caused a sensation in Beijing's real estate industry.

Compared with Zhang Li, Li Silian is superior in fund allocation and marketing.The 20 million capital at the beginning of the business was not enough for real estate development, but thanks to Li Silian's scheduling and balancing ability, he was able to pass the test smoothly.In terms of real estate sales, Li Silian is also surprisingly successful.Once, a real estate of R&F was unsalable. Li Silian made a decisive decision and provided it to the local government at a low price as a dormitory for teachers, which not only quickly recovered funds, but also won the reputation of the company.

The real estate advertisements planned by Li Silian are unique. The whole article is full of price lists, similar to the rental and sales information at the door of an intermediary company. contrast.Some people criticized him for not knowing how to advertise, but this kind of simple and practical advertising has achieved unexpectedly good results, which also reflects the down-to-earth style of the planner. One day at the beginning of 2003, Zhang Li said to Li Silian: "Look, are we listing the company?" Li Silian laughed when he heard that, "I'm thinking about it these days."After hard work, R&F was officially listed on the Hong Kong Stock Exchange on July 15, 2005.This also confirms the tacit understanding of the two people's "heart-to-heart, hit it off". With the joint efforts of the two brothers, R&F grew from a small company with more than 10 people to a huge real estate empire, with sales from 30 million yuan in 1995 to 24.1 billion yuan in 2009 and 12.5 billion yuan in the first half of 2010 Yuan.It can be said, "Brothers are of the same heart, and their profits cut gold."