Chapter 28 Similarities and differences between my explanation and Professor Lang

Reading Tips: The similarity between Professor Lang and I is that we both believe that the "virtual" industry is the industry that attracts college students. The difficulty of employment for Chinese college students lies in the lack of "virtual" economy. The "virtual" economy has no competitiveness in the world. It is also impossible to absorb too many college students for employment. So, what are the similarities and differences between my explanation and Lang Xianping's "6+1" theory?The same thing is that both see that the "virtual" level is where college students can be recruited. Yes, it is the "6" of "6+1" that recruits college students.The difference is that Lang Xianping only stayed at the seven superficial links, and mistakenly concluded that today's international competition is no longer product competition, but the competition conclusion of the industrial chain.

It is very simple to prove Lang Xianping's mistake. According to his theory, as long as we develop the "6" of "6+1", we can win the competition in the international industrial chain, and the employment problem of college students will be solved. The six links of design, raw material procurement, warehousing and transportation, order processing, wholesale operation, and retail” have already reached world-class standards. Many world brands are doing these six links in China, except for product design. Slightly inferior, the Chinese have done very well in the other five links.

In fact, the crux of the problem does not lie in the six links themselves. The problem still lies in the product (brand). International competition is still product competition, not the so-called industrial chain competition. As long as you create a world-class brand, the six The first link works naturally; if you don't have a brand, engaging in these six links is like "a clever woman cooks without rice".In other words, the so-called six links operate around a brand with international competitiveness, rather than existing independently. The six links were born after the brand was established, rather than relying on the six links themselves to compete.If China creates a world-class sports brand product that can rival Nike, then the six links will be put into operation immediately, and jobs for college students will continue to flow.

Therefore, the real reason why Chinese college students find it difficult to find employment is not because our "6+1" integration is not good, or the latter six links are not done well, but because we lack brands and "virtual" industries that make these six links generate value. .In other words, there are many world brands that already exist. If the seven links, especially the last six links, are to be handed over to China, today's China is already capable of doing it well. In fact, from the perspective of brand creation, brand building is only related to "product design" in the six links. To create a brand in today's world, first-class product design is indispensable, but brand building is a comprehensive process. The huge project of sex cannot be succeeded by design alone.Therefore, "6" is the result, not the cause, and it is absurd to attribute the employment difficulty of college students to "6".