Chapter 264 Do public welfare with stars on December 25

The "Baidu Star Public Welfare" guest interactive public welfare interview was initiated and hosted by Baidu, and the One Foundation was the only nonprofit organization that cooperated throughout the process.The activity started in March 2009, inviting 1-2 celebrities to visit Baidu every month to record current interviews. Each issue has a public welfare theme, gathering Baidu's huge traffic and influence, appealing to and mobilizing netizens to pay attention to public welfare and implement public welfare. How to make Baidu's characteristics in public welfare undertakings?This is a question that Li Yanhong and other Baidu executives have been thinking about.

In March 2009, a bold idea was put forward - launching "Baidu Star Public Welfare" guest interactive public welfare interviews, allowing celebrities to stand on stage and speak out from their own experiences, making public welfare more accessible to the people. Subsequently, Baidu and the One Foundation of the famous martial arts star Jet Li jointly launched the "Baidu Star Public Welfare".And Jet Li naturally became the guest of the first talk show.From an internationally renowned kung fu superstar to a philanthropist who founded the One Foundation; from a young monk in a movie to a Buddhist wise man in his life, Jet Li has spent 7 years studying human nature and how to obtain happiness in life.Subsequently, Jet Li founded the One Foundation and devoted himself to philanthropy.In the first interview with Baidu Star Public Welfare, Jet Li shared with netizens the harvest and happiness of the One Foundation since its establishment.

Even in public welfare undertakings, celebrities have a strong demonstration effect.