Chapter 262 Integrity is gold on December 23

With the rapid development of the Internet economy, social problems such as false information, untrustworthy behaviors, and business fraud have also shown a trend of networking, and have become a bottleneck for the development of Internet companies and industries.How to establish a long-term network integrity mechanism and vigorously promote network integrity has become the focus of common attention of Internet companies, industries and all walks of life.In order to win the support and participation of more Internet companies and all parties in the society, jointly create and maintain an honest and civilized Internet environment, and promote the healthy and harmonious development of the Internet industry, Baidu joined hands with Internet Society of China, Sina and other companies after nearly half a year of research and preparation , today hereby solemnly jointly propose: to initiate the establishment of the "China Internet Society Network Integrity Promotion Alliance", invite Internet companies to join, and invite social organizations, institutions, and units that care about Internet integrity to participate in and supervise.

Integrity is the cornerstone of the long-term healthy development of the alliance business.Baidu Alliance has a domestic market share of more than 50%, and is the largest and most influential website alliance in China. However, at the end of 2008, due to the dishonest behavior of individual sales staff, Baidu's credibility encountered a huge challenge.In June 2009, Baidu held the 14th Baidu Pioneer Forum entitled "Integrity Alliance, Building a Healthy Industry Ecosystem Together", and adopted the Baidu Alliance Anti-Cheat Policy, which has attracted much attention from the outside world. This Pioneer Forum continued the 2009 The "Blue Sky 365" Integrity Alliance Co-construction Action launched at the Baidu Alliance Summit in mid-May 2009.

Because of this, the Baidu Alliance launched the integrity action to promote the formation and evolution of the health industry ecosystem.At the same time, as an intermediate platform that connects the value of advertisers, partners and users, only by standardizing honest behavior can the interests of all parties be balanced and maximized, so that alliance members can better share the opportunities and opportunities brought by the Internet media platform. value. Facing the problem squarely and actively solving it, rather than shirking or avoiding it, is the correct attitude to face and prevent crises.