Chapter 244 November 29 The real localization is the localization at the product level

Technology itself transcends language and culture.However, products will have different manifestations according to different languages ​​and cultures.True localization should refer to localization at the product level, not at the technical level.Technology should be internationalized and globalized.So in Japan, most of the people we recruit are product managers. Let the local people decide how to do the product, what it should look like, and what functions to add. In my opinion, this is localization. In the early days of Baidu Japan, products and technologies were researched in different places.The Japanese employees decide how to make the product, while the specific development is left to the engineers in Beijing.In the future, there will also be Baidu's own R&D team in Tokyo, but the scale will not exceed the Beijing headquarters, and the basic technology will still be in charge of the R&D center in Beijing.Every employee of Baidu Japan must go to the Beijing headquarters for training.Li Yanhong said that in the future, the training mechanism for overseas employees will become more and more perfect. As Baidu expands overseas, it may even set up a dedicated Baidu Academy in order to achieve a perfect match between products and technologies.

Yahoo Japan's approach is similar, technology and products are done in two places.Li Yanhong said that the difference between Baidu and Yahoo is that Baidu is in an absolute leading position in the local market, while Yahoo's technology has lagged behind in its local market, and its strength and sustainability in supporting overseas markets will be greatly affected. question. For high-tech Internet products, what must be done is localization at the product level.