Chapter 167 On August 16, users hold the initiative

With the rise of Web2.0, more and more people, including the media, including the advertising industry, realize that users have more and more ability to choose products.Whether a brand can continue to be recognized by users and whether it can expand its geographical influence does not depend on where a street sign is erected or what TV program is advertised on, but more depends on whether the activists on the Internet recognize it.If approved, he will spread it through word of mouth.Everyone has a gold mine online, a community, or a fandom.If you say I like this stuff, then people in the circle are easily influenced.Because I know this person, I trust this person, and if he says it's good, I think it's good.

In the Internet era, Web2.0 era, users have a much greater say in choosing products than before, and are much less affected by traditional marketing models.Under such a background, it is not only very important to carry out marketing activities through the Internet and search engines, but also a means that is increasingly impossible to leave. The biggest difference between search engines and other media is the initiative of users. Users actively search for the information they want and express their information needs, which surpasses any previous media.When the demand actively expressed by users has a commercial nature, manufacturers and enterprises can display their products at an appropriate time and provide information to users, so that the generation of sales leads becomes simple and convenient.

After the emergence of Web2.0, the sharing and dissemination of information becomes more convenient, and the initiative of choice is gradually transferred to the hands of users, and the role of the Internet is becoming more and more important. Today, when product homogeneity is serious, users who hold the initiative and the right to choose control the life and death of the enterprise.