Chapter 163 On August 10, refund the money when it is time to refund, and apologize when it is time to apologize

As for whether there will be unexpected results in the process of business model development?For example, when the number of customers reaches 100,000, will Baidu make some mistakes?It's entirely possible.What should I do if there is a problem?Let's face it and fix it.If there is an element of malicious clicks, we should refund the money, apologize when we need to apologize, and explain when we need to explain, so that the company can develop for a long time. At present, our number of customers is very small, but compared with other countries, our paid search market is very rudimentary in terms of price and development stage.As a leader in the industry, Baidu's most important thing is to cultivate the market instead of killing it in the early stages of development.

Sure enough, in November 2008, when China Central Television exposed the Baidu bidding ranking scandal, Li Yanhong was the first to stand up and apologize for his mistakes, and assumed full responsibility. His attitude was convincing. Focusing on and focusing on issues such as search experience, business operations, and sales operations, and comprehensively excavating and presenting the current problems of Baidu, has caused damage to Baidu's brand image, as well as the majority of Baidu users and PPCs. The feelings of customers. As the CEO of the company, while I feel very sad and heartbroken, I will also take full responsibility and work hard with everyone to tide over the difficulties.”

Ten days later, Li Yanhong announced five rectification measures for bidding rankings through Xinhua News Agency reporters.First, get off the relevant keywords as soon as possible; second, comprehensively review the qualifications of customers in related industries; third, comprehensively review relevant industry keywords; fourth, deal with relevant responsible persons seriously; fifth, launch the new advertising system as soon as possible" "Phoenix Nest" to better resolve the relationship between ordinary search and PPC search results, and provide users with clearer and more complete service information.

Facing the problem directly, taking responsibility, and adopting a positive attitude to solve it is the correct way to eliminate the crisis.