Chapter 144 Take things to the extreme on July 16

After the dot-com bubble and all its setbacks, the Amazon shopping site is getting bigger and bigger.Many things seem inconspicuous, but when you reach the extreme, the nature changes and becomes something on another level. At Baidu, we must pursue this mentality, and we must do things to the extreme, so that our company will grow stronger and stronger, and we will become an increasingly influential company in the world. Amazon.com was founded in 1995 to sell books.After developing the book selling industry to the extreme, in 1999, Amazon.com began to expand the product categories it sells, and opened its own logistics system to other sellers. Therefore, in addition to books and audio-visual products, Amazon is also selling clothing online at the same time. , Gifts, children's toys, household appliances and more than 20 categories of commodities are successful representatives of global e-commerce. Readers can buy nearly 1.5 million English books, music and film and television programs on Amazon.com.

At that time, Amazon created the myth of Amazon in the environment where the door panel was used as a desk, the office was dark for a long time and the lights were not turned on, and the work was overloaded for more than ten hours.The phrase "Amazon wants to be the company that respects the customer service experience most in the world" means the recruitment of alternative employees in Amazon's customer service department, a month-long training for new employees, a super working group in the customer service department, and a quantitative assessment mechanism Quantitative performance appraisal methods, all summarized.Everything stems from Amazon's perfectionism: do things to the extreme, and amazing success will follow.

Maintain the mentality of pursuing the ultimate, and let the quantitative change develop into a qualitative change.