Chapter 74 Let Seniors Join the Search on April 11

Since 2003, Baidu has held an essay solicitation event called "I teach parents to use search engines" every Spring Festival, hoping that young people will pass on search-related knowledge to their parents.This is because we found that most of the people who use search engines to surf the Internet are young people, but our parents also have information needs.They have accumulated a lot of life experience, rich knowledge and experience, but most of them neither know that there is a lot of information on the Internet that can be quickly obtained, nor can they share their accumulated experience with friends on the Internet.

Later, we began to wonder whether we should design a product for the elderly to use online.In addition to Baidu's search box, Baidu's elderly search integrates many common functions, whether it is recipes, phone bills, or hospital information.Try to make the design so that you don't need to input, and you can get the desired information only through the mouse.We hope that through this design, more middle-aged and elderly people will feel convenient when using the Internet. In the future, we will have better elderly search products, we will continue to collect user feedback, and we will continue to design and improve our products, so that more and more people, no matter how old they are, can easily, Use the Internet and obtain information on the Internet very quickly.

According to my country's 2000 census data, China currently has 131 million people over the age of 60, accounting for 10% of the total population, and people over the age of 65 also account for 6.96%.More and more elderly people regard the Internet as a new way to make use of their waste heat and enjoy their old age.Wang Fengxiao, an old lady honored as the "knowledge old man" on "Baidu Zhizhi", is a typical example.Grandma Wang Fengxiao was born in 1930. Her advanced age does not hinder her enthusiasm for answering questions for others, and her pride and joy in helping others.Han Shiyang is a retired chief physician. After being rehired by his original unit, he only goes to outpatient clinics for two and a half days a week, and has a lot of free time.After coming into contact with "Baidu Zhizhi" by chance, she simply moved the "outpatient clinic" to the Internet, answering various questions about medical treatment and health from netizens, and earned more than 100,000 Baidu points.In the eyes of the elderly, sharing knowledge with those who need it most is their greatest satisfaction and happiness.

Needs need to be met, but also need to be discovered, paying more attention to different market segments.