Chapter 53 March 15 A sense of identity should be cultivated as early as possible

In terms of non-technical personnel, we feel that there are so many companies in China, and many, many companies have accumulated good experience in many aspects such as marketing and sales, and they can train some talents for us.But with the development of the company, our own understanding is gradually deepening.Even non-technical personnel, if they joined the company early, or joined the company shortly after graduation, they will be more identifiable with the company's philosophy and culture, so they can enjoy themselves on this platform; while those who joined the company late, It usually takes a painful transformation process to learn how to become more adaptable to a Baidu person and the way a Baidu person does things.

In 2008, Baidu began scouting for non-technical people in its campus recruiting, classifying them as management trainees.Baidu has always had the idea that as a technology company, most of its internal personnel have technical backgrounds, and a system for training newcomers has gradually formed during years of development; non-technical personnel can accumulate experience, get exercise and training just like other companies. Development, without the need to personally work hard to cultivate.In the process of development, Baidu gradually realized the impact of early training on the company's sense of identity, and then made a big determination to do a management trainee project.Every person recruited will be led by senior executives at the vice president level and senior directors, including Robin Li himself.In this way, fresh graduates can gain an in-depth understanding of Baidu and Baidu's corporate culture as soon as they leave school, and better integrate into the Baidu team, so that they can lay the foundation for future management, and at the same time have a long-term relationship with domestic and international companies. Look at the companies on par.

If you want excellent talents to have a high sense of identity with the company, they must be cultivated as early as possible.