Chapter 17 Make work more efficient on January 23

Many people ask us what Baidu does.It seems that everyone can answer this question. Isn’t Baidu just a search company? Every day, there is a search box with a plain face, which will remain unchanged for a hundred years.Some people also say that Baidu is doing bidding ranking, and there are many direct sellers who keep calling Chinese companies every day.In fact, these are all appearances. If it is only because of these, Baidu will not support our team for such a long time.To be precise, we believe that Baidu's mission is to "provide people with the most convenient way to obtain information".Because we believe that many problems arise from information asymmetry and insufficient information acquisition.If people have more convenient ways to obtain information, people's work will become more efficient.

During a "two sessions", a reporter interviewed Mr. Wu Jinglian, a famous economist, and asked him many questions.As an economist, Mr. Wu Jinglian is very particular about efficiency. He said to the reporter: "Please 'Baidu' before interviewing me." , may be able to raise more valuable and more interesting questions for the interviewees.In the same way, if we can know what others have done and where they have traveled, what we do will become more efficient and more equal to each other. The key to improving efficiency is to have comprehensive information.