Chapter 347 On December 12, Bharti Telecom's magic weapon

... Turn to a special page to introduce the story of Indian telecom and mobile giant Sudi Mittal who founded Bharti Telecom.fascinating!The reason why I am interested is not the legendary entrepreneurial story of Sudi Mittal who started with 2,000 US dollars, but the "business outsourcing" business model he created. In 2003, as the number of people using mobile phones in India skyrocketed, Mittal's Bharti Telecom was only slightly in the lead.How to consolidate the leading position? Three years later, Bharti Telecom's wireless subscribers have exceeded 30 million, and its profits have continued to grow, while its main competitor has suffered serious losses.

How did Mittal deal with the management challenges brought about by rapid growth?He took a typical Indian solution—outsource, but work backwards, out of the network business. In 2004, Mittal handed over the operation of the telephone network to Sweden's Ericsson, Germany's Siemens and Finland's Nokia.The deal means Bharti no longer has to worry about buying and maintaining equipment.In the same year, Mittal also signed a 10-year contract worth $750 million with IBM to outsource the company's information technology services, including bill management, customer account management, and even the operation of the company's intranet.

Freeing Bharti to focus on what it does best—marketing, designing new services for customers, and finding new business opportunities. If an enterprise wants to achieve rapid development, it does not necessarily have to take care of everything.Reasonable division of labor according to one's own advantages and cooperation with social resources are the "shortcuts" for enterprise development.