Chapter 297 Own brands going abroad on October 23

After the convoy left the country, many people on the road asked us, are we Japanese?Are you driving a Japanese car?We told them that we are Chinese, and we drive off-road vehicles of China's own brand and produced by ourselves!They all gave the Chinese a thumbs up. Walking the "Road of Xuanzang" again is a complicated experience, and it is not easy to review and summarize.For more than a month, there are thousands of rivers and mountains under the feet, all kinds of beings in the eyes, encounter difficulties, appreciate wisdom, feel the conflict of different civilizations, and sometimes there is a little drama - the most dramatic is that when the event is nearing the end, President Hu Jintao, who is on a state visit to India Received 15 representatives of the delegation.There was an episode during which, when Wang Shi was talking with the general secretary, he specifically mentioned Lu Fengche.

Hearing this, the general secretary immediately shook hands and congratulated Jiangling Motors Chairman Wang Xigao who was standing beside Wang Shi: "Congratulations on the success of your Landwind car going abroad!" From another point of view, the development of the market economy today can be said to have entered the era of the so-called virtual economy or symbolic economy.In today's buyer's society, consumers not only pursue the quality and appearance of commodities, but also pursue the style and connotation of commodities when purchasing commodities.As one of the most precious intangible assets, self-owned brands happen to be the best carrier of this style and connotation, and an important way to give consumers psychological identity and a sense of belonging.

In addition to the automobile industry, enterprises in other industries must have the awareness and efforts of their own brands.