Chapter 228 August 15 Market-Oriented Agile Organization

While expanding rapidly, enterprises also need to avoid the rapid expansion of the organizational structure in order to maintain a rapid market response capability and form a market-oriented flexible organization.And from offline to online is also a process of establishing a new management method. When Vanke entered into the implementation of the third 10-year plan in 2004, Yu Liang found that the reform of Vanke's organizational structure was much more difficult than expected.When Vanke was organizing a new structure, it found itself bound to a matrix structure, and the matrix structure was a huge challenge for Vanke.The reason is simple. Vanke has successfully operated a real estate headquarters since 2000, and this real estate headquarters is largely equivalent to a professional headquarters. However, the strengthening of professional ability has brought troubles to matrix management to some extent, and it has become very difficult to get through the communication between majors.

Vanke's original professional role as a developer is very clear. It is a big challenge for Vanke to realize the transformation from a professional organization to a matrix structure through the establishment of a process system. Although changes to the organizational structure are still being explored.But Yu Liang is very clear that in the DNA of the world's outstanding companies, there must be an organizational structure. Whether the company can establish a corresponding organizational structure in a timely manner and can continuously adjust it is exactly what Vanke is currently striving for. direction.Another issue related to this is that the real estate industry is full of uncertainties and fluctuations. Enterprises need not only strong horsepower, quick start, but also the ability to step on the brakes in time. The establishment of a risk control system under the organizational structure has a great impact on Vanke's management. Level is another huge challenge.

It is not easy for every enterprise to find a suitable organizational structure.But the determination to foster a flexible market orientation and break down the bureaucracy cannot be shaken.