Chapter 224 On August 11, adapt to the standard process of various markets

Vanke is in the process of a new round of rapid expansion, and solving the problem of rapid replication of internal core capabilities will become one of the problems that Vanke needs to solve in its future development.Without a well-established replication system, if an enterprise wants to grow rapidly, it is often overwhelmed, exhausted and chaotic.Behind the replication system, it reflects the standardization, standardization and processization of enterprise operations. The biggest difference between Chinese companies and multinational companies in terms of management is that many people like to choose their own actions, do whatever they want, and give full play to their creativity, so they have a sense of accomplishment.However, multinational companies pay more attention to prescribed actions, and what you are asked to do is what you do.The cultivation of this kind of rule awareness and obedience awareness actually depends on whether the enterprise has a standardized process.

Due to personnel changes, real estate developers have different operating platforms in different regions and different exchanges with each other. In the process of cross-regional development, there will be a big difference in the development level between cities. Vanke relies on standards to control development Levels vary.Some things in the project can be completely copied. For example, the "Four Seasons Flower City" developed by Vanke is good. First-tier companies will make some localized things on the basis of copying.Slowly form some standards, and then be able to imitate industrial product manufacturing to solve the problem of expansion speed and high-level replication.

According to Tian Tongsheng, an expert in real estate customer relationship consulting, Vanke's planning and design department began to compile the internal development process in November 2001, and began to promote it within the group in 2002. Today, the process has changed dozens of drafts.Vanke's product R&D is concentrated in the group headquarters. What is confirmed and approved by the group, and what cannot be moved, these key points are all in the process, and the next step cannot be carried out without approval. On the flow chart, for example, where is the relationship interface between the headquarters and the first-line companies, which places are to be managed by the headquarters, and which are to be managed by the first-line companies, which are clearly marked on it.What's more distinctive is that the process also provides examples for front-line companies, such as the conceptual design of a certain project, the analysis of slopes, etc., to share with the first-line companies.

An enterprise without processes and systems is difficult to last.Consolidate the achievements of the enterprise with the process, and promote the development of the enterprise with the system.