Chapter 137 How great it is to engage in housing on May 16

I went to the UK at the beginning of last year to investigate a project called "Sunshine City Garden". Why did I inspect it?When a British entrepreneur made soap 100 years ago, his logic was the opposite of Marx's. Marx's logic was that "maximizing the interests of capital means exploiting workers."This entrepreneur is called Li Wen. His logic is that if we can provide workers with a better living environment, they will definitely work with peace of mind, and the products we provide will definitely give full play to their value.According to his own logic, he bought a large piece of land, the factory occupied a small part, and built some workers' residential areas in other places. Now these workers' residential areas have always been lived by workers.It is still the property right of the factory for lease. Because the environment is so good, many rich and famous people live in it. Now it has become a noble residential area, which is now the "Sunshine City Garden".We are engaged in real estate development, which is very attractive to me. The factory residential area that provided housing solutions for workers 100 years ago has now become a high-end residential area. Of course, the employees of this company can still rent. Students know that this company is What company?It is Unilever, formerly a soap factory, of course it now produces various detergents and cosmetics.I visited their company and the current high-end residential area. After seeing it, I thought how great it is, how great it is to engage in residential development, so it was a very fundamental change for me. It can be said that I now invest in residential development I have a lot of enthusiasm, and I never like it to like it very much.This is professionally speaking.

Before World War I, U.S. workers were highly unemployed and highly mobile, with wages as low as 15 cents an hour for skilled workers.It was under such circumstances that the Ford Motor Company offered to guarantee each worker a wage of $5 a day.Prior to this, Ford Motor Company had such a high turnover of workers that it had to hire 60,000 workers in order to retain 10,000 workers.After the implementation of the new wage system, the turnover rate of workers is almost zero.The workforce in key technical positions is stable, and the direct result is to save training costs, improve output efficiency, and ultimately save labor costs.

Today's companies pay more and more attention to employees.Among the top 500 companies in the world, many of them regard contributing to human beings and benefiting public life as their corporate vision. Since 1998 when Chinese cities announced the end of the era of real estate distribution, the real estate industry has brought unprecedented changes to China, and the vitality of cities has been further released due to the liberation of residents' housing, and the slogan "Residence Changes China" has also been shouted .However, people habitually focus on the changes in national real estate policies, every move of developers, and soaring house prices, while ignoring that the relationship between owners, developers, and property companies is actually and profoundly affecting the real estate industry. everyone's life.Because, when the expectations of living and working in peace and contentment continue to rise, the need for rights protection is inevitably placed in front of us.With common property as a bond, how a group of strangers get along with each other according to contracts and contracts, there is no such tradition in our culture.In this sense, Wang Shi and other developers can do a lot.

Corporate behavior in modern society is already closely related to the interests of the general public.To love and cherish this kind of power and to build a win-win relationship with customers is the concept that entrepreneurs should have.