Chapter 120 April 29Corporate citizenship is the pursuit of Vanke

In recent years, Vanke has won the titles of some of the most respected companies and outstanding corporate citizens in different competitions. I remember when I received the award for the first time, I was so moved that I said the word "corporate citizen" It is quite strange to me. Although I stood on the podium of "Best Corporate Citizen" to receive the award, why did Vanke win the award again?It's just that Vanke's behavior coincides with everyone's requirements for "corporate citizenship".We don't know there is such a thing as "corporate citizenship". What we have been paying attention to is just how to be a human being?How to do business?Finally, these practices are in line with the requirements of "corporate citizenship".

From a broad perspective, you don't need to consider the problem from your product promotion, but you should consider the problem from the perspective of social responsibility in a broad sense.In other words, you don’t need to earn their money, but you must take part of the money you earn to consider social responsibility issues. This is considered from the perspective of a corporate citizen. It is both for me and Vanke. It is a new realization. China's real estate companies have been subject to controversy in recent years.How can real estate enterprises undertake their due social responsibilities while obtaining huge profits?And what enlightenment does the concept of "corporate citizenship" have on China's real estate industry?To be a "corporate citizen", how far do Chinese real estate companies have to go?Vanke's active exploration is worthy of reference for practitioners in this industry.

In 2005, the State Council’s “National Eight Measures” on the healthy development of real estate, one of which mentioned “the problem of housing difficulties for many low- and middle-income people in China.” One of the reasons is related to the unreasonable land supply structure, because More land for high-end housing.So the State Council asked local governments to provide more land suitable for the development of low-rent housing and welfare housing.Therefore, in 2007, Vanke continued to bid in Shanghai, took two pieces of land for the development of low-rent housing, and spent money to join forces with the Ministry of Construction to solicit proposals for the design of low- and middle-income housing.Obviously, this solicitation plan is more to show the society and peers that from the perspective of social responsibility, they should spend part of their own money, energy and time to invest in solutions for low-income earners.

Don't do evil because it is small, and don't do good because it is small.In the process of giving back to the society and creating a virtuous circle, enterprises should get rid of the "money and public relations" way of thinking and enjoy longer-term development returns.