Chapter 104 On April 13, market segmentation can reach the level of perfection

Market segmentation has been done superbly in Taiwan.We visited a company in Taichung, which is small in scale. To what extent is its market subdivided, that is, hundreds of houses have been developed, and its target is single mothers.This one nearly made us faint. Vanke also engaged in product segmentation, divided into seven product lines.From the college student apartment as soon as the college graduates to the last house purchase.Vanke has been subdividing, and I plausibly say that we are subdividing.But when I went to Taiwan, it was subdivided into single mothers, and these hundreds of houses were only for single mothers.The Taiwanese market is saturated and competition is fierce.The companies of our Midtown Alliance rank among the top in each city. Let's think about how well our segmentation is doing.

The concept of market segmentation was proposed by American market scientist Wendell Smith in the mid-1950s.Market segmentation refers to the market classification process in which marketers divide the overall market of a certain product into several consumer groups through market research and based on differences in consumer needs and desires, purchasing behaviors, and purchasing habits.Each consumer group is a segmented market, and each segmented market is a group of consumers with similar demand tendencies. For the real estate industry, what buyers care about is how to buy a satisfactory residence, while developers care about how to get into the eyes of buyers. The change from a seller's market to a buyer's market marks the maturity of the real estate market, and a mature market Based on more precise market segmentation.When the market enters a higher level of competition, market segmentation becomes the premise for enterprises to make rational decisions.The key role of market segmentation is to allow real estate developers to more accurately lock the target customer groups.

Therefore, how much Vanke learns from Pardi's customer segmentation will, to a large extent, determine the level of Vanke's grasp of customers and the amount of market revenue in the future. Market segmentation is especially important for Chinese companies that are used to extensive operations.If an entrepreneur cannot do a good job in customer segmentation and market segmentation, then he should act on his words and act overnight!