Chapter 84 March 24 Specialization, or Specialization

No matter which industry you are in, the principle may be the same in the end, that is, you must persevere in order to grow bigger and do well. Although the situation before 1999 was difficult, there were always people who could persevere.The real lure for the path to specialization came in 1999. Some typical real estate companies persevered when the market was bad and the most difficult in the past, but when the temptation appeared outside, they couldn’t bear the loneliness, and hurriedly gave up their specialties, transferred their business, and wanted to do life sciences. There are also IT projects, which naturally end up empty-handed.

For non-core businesses, Vanke resolutely carried out resource reorganization, sold and reorganized enterprises with more potential, such as C'estbon distilled water, and at the same time invested heavily.Because Vanke is no longer suitable for investing more in its non-core business, selling growth businesses such as "C'estbon" will be more conducive to its own development.Vanke also persisted in this idea until 2001, when Vanke sold all of Wanjia Department Store, a brand-name retail company built over 10 years of hard work, to China Resources Enterprise. Although 25 years seems too long for China's emerging companies, and although there are few companies that can basically achieve sustained growth in the past 25 years, Wang Shi does not mean to be complacent.He always believes that while Vanke is adjusting its mistakes, it is also continuing to make other mistakes, and this process is not pleasant.It was not until Vanke was sold that Vanke's adjustment period was truly completed, and then it was able to really focus on the development of the real estate and housing industries.

Wang Shi can be said to be the one who emphasizes the most specialization and strength among mainland entrepreneurs. In 2008, in the face of the turbulent real estate market, one of his magic weapons for Vanke to prepare for the winter was professionalization. Choose an industry that suits you, and then inject all resources to strengthen it with professional thinking.