Chapter 69 Mainstream enterprises should not miss the Shanghai market on March 9

In 1991, Shenzhen’s real estate market was very competitive, and all new projects that Vanke Real Estate came into contact with were eventually intercepted by other companies in the same industry by raising prices, including four plots at the intersection of Yayuan and three plots at the intersection of Chang’an. The land, the two lands at the intersection of Cuizhu Road, and the land opposite the city hall.As a result, some of the houses on those plots of land had been built for a long time, but by the end of the 1990s, many houses were still unsold.Faced with such a difficult situation in Shenzhen to engage in real estate, where will Vanke's fledgling real estate business go?

Vanke Real Estate went to Shanghai, the largest and most populous city in China, to strive for survival and development. In 1991, Shanghai's real estate market was still in the cultivation stage. After the "Western Suburb Garden" invested and constructed by Vanke was launched in Shanghai, it aroused enthusiastic response from the market.The Shanghai Municipal Bureau of Land Management also spoke highly of Vanke, believing that Vanke has driven the Shanghai real estate market and promoted the reform of Shanghai's land system.Vanke struck while the iron was hot, and in April 1992 obtained the land use right of the current "Vanke Plaza". In August 1992, Shanghai Vanke Real Estate Co., Ltd. was established, which marked that Vanke officially entered the Shanghai real estate market in an all-round way.

Two flowers bloom, each representing a branch.When Wang Shi led Vanke to successfully enter Shanghai, at the end of 1994, the two symmetrical 18-story light gray towers in the north and south of "Vanke Plaza" stood out among the enthusiastic wine-red buildings in Gubei and were very popular. The successful development of "Western Suburb Garden" and "Vanke Plaza" marks the first success of Vanke's entry into the Shanghai real estate market. When deciding on the "Vanke Plaza" project, Wang Shi's reason was that there were not many commercial and residential buildings for export in Shanghai at that time, and the rent of commercial and residential buildings like Shanghai International Trade Center was constantly rising. , are profitable. Hongqiao Gubei New District, where "Vanke Plaza" is located, is a newly developed urban area in Shanghai in the past two years. The surrounding area of ​​"Vanke Plaza" is full of high-end office buildings and residences, making it a "noble residential area" in Shanghai.

By 2003, Vanke's position in the Shanghai real estate market had been confirmed.Relying on product competitiveness and service quality, Shanghai Vanke has rapidly achieved sufficient growth in the booming Shanghai real estate market, with a profit of nearly 200 million yuan that year, making it one of the two major profit concentration areas for Vanke.This ratio remained unchanged until 2008. Shanghai is the largest city in China and also the largest market in China.If you want to become a national company, you must gain a firm foothold in Shanghai and open up the situation.