Chapter 241 November 30 boxer and sprint champion

To gain the respect of others, you must be proficient in a field. In that field, you are the top, at least the top 10 in China, so that you can earn money and have things to do at any time.I originally wanted to be the top 100 Chinese to study English, but later found that it was impossible.So I memorized words, an English dictionary in a year, and became a word expert. Now I have published a series of red books, from junior high school to GRE vocabulary, with more than a dozen books, and the annual sales volume is 1 million copies. so said in the column There is such a widely circulated and interesting story: A famous boxer went to a restaurant to eat and hung his clothes on the hanger at the door. In order to prevent the clothes from being stolen, he posted a small note on the hanger. As a "warm reminder", the note clearly stated that "the owner of the clothes is an invincible boxing champion in the world, and he will return from his meal soon".

However, when the boxer finished his meal and went to the door to pick up his clothes, he was surprised to find that the clothes had disappeared, and another note was pasted on the hanger, which read, "The one who took the clothes was an invincible sprinter." Champion, he's out of here as fast as he can." Although the story is fictitious, it conveys an extremely profound truth to us: learn to formulate the rules of the game instead of blindly following them.On the premise of not having a comparative advantage, it is necessary to find and establish its own unique competitive advantage and defeat its opponents with its own competitive advantage.Differentiation, personalization, and specialization are the truth of market competition. The so-called competition means being different and individuality is king.Guy Kawasaki, a former senior manager of Apple, once proposed in his book "The Rules of the Revolutionary: A Manifesto for Capitalism" that "jump to the next growth curve instead of competing on the existing curve", which means throwing money away. The essence of losing your opponent is to realize your own product innovation and market innovation.

The success of an enterprise must fly together. One "wing" is the brand and culture. The tangible is better than the intangible, and the intangible is more tangible. It controls the overall situation, wins the overall situation, and commands all directions; is the foundation of sustainable development. What Darwin's theory of evolution reveals is the universal law of natural selection, that is, biological species adapt to the environment through favorable mutations and finally survive, and enterprises should also adapt to the development of society through "favorable mutations".