Chapter 236 The Meaning of Wealth on November 23

In my mind, corporate social responsibility is divided into two parts: the first is the responsibility inherent in the company itself, lacking a sense of social responsibility, and the sole purpose of making money will not last long; the second is based on a kind of moral awareness. In the era of social structural transformation and institutional change, it is necessary for enterprises, associations, and wealthy classes to assume more social responsibilities. New Oriental's public welfare and charity activities began in the poor areas of western China. At that time, all employees of New Oriental participated in the big action of donating to the water-scarce areas in the west.

Regarding donations, there is an interesting and thought-provoking story: a rich man donated 1 million yuan, but went to hell.The rich man was very annoyed, and asked God, why did the old lady go to heaven after donating only 1 yuan?God answered the rich man unhurriedly, because the 1 yuan was all the property of the old lady. Yu Minhong said with emotion: "Now we donate several million or tens of millions, but it is not enough to move you. Your financial strength has reached this point, so you should not be moved by how much money you donate, because everything is A should." On May 14, 2008, New Oriental announced a donation of 3 million yuan to the Wenchuan earthquake-stricken area. The donation was donated through China Education Development Foundation, China Democratic League and other organizations for earthquake relief work.Later, due to the enthusiasm of the teaching staff to raise donations, the total donations of New Oriental to the disaster area increased from 3 million yuan to 5 million yuan, and then to 8 million yuan. On May 20, 21, and 22, Yu Minhong went to Chengdu, Mianyang, Deyang and other areas to learn about the situation, and sent disaster relief items worth 500,000 yuan to the disaster areas.Going deep into the front line of the disaster area, Yu Minhong wrote a diary of tens of thousands of words in the disaster area, which truly recorded what he saw, heard, thought and felt, and recorded the impact and cleansing of his soul.Returning to Beijing from the disaster area, Yu Minhong decided to donate an additional 7 million yuan to the disaster area. In the end, New Oriental donated a total of 18 million yuan to the disaster area.

Beginning in 2008, New Oriental has cooperated with the China Democratic League to send varying numbers of New Oriental teachers to the western region every year to carry out the "Candlelight Action-New Oriental Teachers' Social Responsibility Walk". The content of "Candlelight Action" is divided into three aspects: caring for and helping teachers' professional development; caring for and helping teachers' personal development; caring about system construction, combining social surveys, offering advice and suggestions, hoping to improve the policy environment through the improvement of system construction , The perfection and improvement of the legal environment, and promote the construction of rural teachers.

Every year, New Oriental will subsidize 5,000 impoverished college students and provide free New Oriental course training to more than 50,000 economically disadvantaged college, middle and primary school students.In Yu Minhong's view, education and charity have a certain degree of commonality, and they are both a kind of selfless and generous giving. What Chinese companies generally lack is not resources, talents, and capital, but the realm and mind of "benefiting oneself and others, achieving oneself and others".The unscrupulous pursuit of fame and fortune will destroy the sincerity of human nature, and Chinese enterprises should make the fulfillment of social responsibilities into an eternal mind.