Chapter 198 How can the foundation last forever on October 2?

How does New Oriental's foundation last forever?In my opinion, there are mainly five points: first, a sound mechanism to select a leadership team with integrity, broad mind and affinity; second, a strong sense of historical responsibility and profound humanism; third, a systematic business Awareness and entrepreneurial spirit; fourth, always do things that promote human progress, development and happiness; fifth, the core element of corporate culture is ideals, not interests. After Luo Yonghao left New Oriental, he once pointed out angrily in an interview with the media: "New Oriental has successfully created the illusion of idealists starting a business."

Yu Minhong did not refute Luo Yonghao's accusation in public, but, as always, advocated New Oriental's values ​​and the ethics and virtues that an entrepreneur should have. For Yu Minhong personally, the formation and solidification of his outlook on life and values ​​has gone through a process from blindness to inevitability.In Yu Minhong's entrepreneurial history, there is a little-known history: from 1994 to 1996, he once invested in steel companies and chemical companies.Financial investment based on popular industries did not bring him the pleasure and joy of wealth growth, but instead prompted him to finally calm down and reflect on what he had done.Looking down on wealth and recognizing his mission, Yu Minhong's idealism has become increasingly strong, and he has gradually established New Oriental's educational values, that is, always follow the two main lines of education and culture to develop the future, act selectively, and establish a leading position in the field of expertise.

In January 2004, New Oriental spent huge sums of money to purchase a building in the West District of Zhongguancun, Beijing, which is mainly used for office work and teaching students.So, how to use the free floor?At that time, someone even suggested setting up a mass-market KTV similar to a cash drawer in the building. Yu Minhong was quite tempted at one time, because someone calculated for him: New Oriental has hundreds of thousands of students in Beijing, as long as everyone gets a New Oriental Students with a class certificate send a Biaoge discount card, which will open up an astonishingly large source of consumption.In addition, some people tried their best to encourage New Oriental to enter the online game industry. In terms of economic strength alone, New Oriental is fully capable of making online games bigger.

However, New Oriental did not get involved in mass-market KTV or online games.Why?Yu Minhong's idea is very simple: these two industries are incompatible with New Oriental's ideal of engaging in the education industry, and it can be said that they are in serious conflict.New Oriental is a typical commercial organization that sticks to ideals, not the kind of interest group whose sole purpose is profit.Of course, under the premise of sufficient financial resources and sufficient human support, New Oriental may also properly consider intervening in popular industries through purely financial investment, but it will never use New Oriental's brand to engage in industries that have nothing to do with education.

It is precisely because of this perseverance with a strong sense of idealism that New Oriental has today and a future. An excellent entrepreneur should be a "bell maker" who can continue the brilliance, not a "bell teller" who can only create short-term brilliance.Therefore, entrepreneurs need to transform their own cultural system and values, use their own personality charm to repair and bridge the division and division of corporate politics, and update the spiritual world of the company.