Chapter 186 September 14 8 Abilities for College Students to Entrepreneur

College students should focus on forming 8 kinds of abilities when starting a business: the ability of goal design, the ability of professional improvement, the ability of product marketing, the ability of talent transformation, the ability of social interaction, the ability of knowing and employing people, the ability of management and control, and the ability of change Ability. "You can't borrow money to the extent that you can't afford to lose it like stock trading. Based on the financial resources you can get, the time and energy you put in, and your ability to withstand failure, estimate it yourself, and feel that it is all lost. You can also start from scratch, and then you can start a business.” This is Yu Minhong’s advice to college students to start a business.

Yu Minhong reminded college students that the setting of entrepreneurial goals must be based on reality and be ambitious enough, not just for self-entertainment. People without core strengths are not suitable for starting a business, because the possibility of failure is very high.Yu Minhong gave an example: "If you open a restaurant, but you don't know how to cook, and you don't have enough funds to hire a chef, it will be difficult to control the quality of the food, and it is easy to be fired by the chef." Other training institutions are marketing courses, but they are only small institutions from beginning to end, and New Oriental can become bigger, why?Yu Minhong said, because of New Oriental marketing brand.Brand marketing is more important than product marketing, which is what Yu Minhong learned in the early days of his business.

It is difficult for college students to achieve great things if they cannot transform the professional abilities they have learned in college into social abilities, management abilities, and leadership abilities.This kind of transformation is destined to experience pain. It took Yu Minhong at least 5 years to go from a scholar to leading an entrepreneurial team of 100 people. Yu Minhong concluded with emotion: “Alibaba’s Jack Ma’s success can largely be attributed to his personal charisma——Jack Ma has the ability to bring a group of people together, even though he doesn’t pay them much. But it can give them a good hope for the future."

College students should regard entrepreneurship as a marathon that lasts for several years, where opportunities and challenges coexist, and start with improving entrepreneurial ability and make long-term plans.