Chapter 88 A digital depiction of the May 1 vision

I hope that the total revenue of New Oriental's entire system will reach 3 billion yuan in 2008, and it will reach about 500 million yuan this year.Why do you want to tell everyone this specific number?It is to let employees know that working in New Oriental has a future, and that this future is not an illusory fantasy, but a real goal.Only through the realization of this goal can each of us here have real benefits. Although Yu Minhong is not used to formulating five-year plans, he often outlines the vision and goals of New Oriental's future development in his mind through careful thinking. In 2003, he was already thinking about what New Oriental would be like five years later.

In 2002 and 2003, the total income of the domestic short-term English training market was about 3 billion yuan, and New Oriental's income was about 500 million yuan, accounting for 1/6 of the market.The core business of New Oriental is short-term English training, and New Oriental is the leader in this field. If New Oriental cannot continue to expand its market share in this field, it will inevitably affect the achievement of other strategic goals.Yu Minhong hopes that New Oriental will account for 50% of the national English training market share.In fact, this goal was achieved before 2008.Based on the short-term English training market, New Oriental has built a huge system: from foreign exam training to domestic exam training; from middle school English training, to children's English training, to basic English training, to corporate English training, etc.

Basic education in primary and secondary schools is also an area that Yu Minhong values. On June 6, 2002, New Oriental invested 3.2 billion yuan to build Beijing New Oriental Yangzhou Foreign Language School.This is New Oriental's largest investment project so far. The total investment is equivalent to the sum of the investment required to establish all New Oriental's branch schools plus the Beijing head office. Why does New Oriental, which is not financially strong, spend huge sums of money to enter the field of basic education?Because basic education is a continuous and stable field of education.Of course, after all, New Oriental is an operating company for the marketization of education, so even if it extends its tentacles to basic education in primary and secondary schools, it will be put into market operation instead of adhering to the non-profit model.

A successful competitive strategy is that you have to give your employees hope, you have to do something different from others, and then you can give your customers different added value.