In 2007, Zhang Chaoyang disappeared from public view, and he later explained that he had been studying Indian philosophy and studying Krishnamurti during that time.Many people in trouble have tried to seek answers from philosophy. Hegel has a nagging metaphor for philosophy: Philosophy never reveals the truth to the world easily, just like the owl of Minerva, the goddess of wisdom, always loves to wait until a Only when the era is over, will it appear quietly in the twilight, shaking its flexible wings. What happened to Charles (Zhang Chaoyang's English name) before 2007?Hurt by work. "I am a person who has studied well since I was a child, and I am very ambitious. I was at the top of my class, and I went to the best university in the United States. 'I have studied very well, I am very smart, and I am very capable of learning'. This is what I am A basic understanding of myself. Of course, after I went to the United States, I would doubt myself even in the state of being dependent on others. This state in my student days lasted for 10 years. In the past 10 years, I have been seeking self-awareness, proof and Affirmation, until later, no longer need affirmation and proof, to enter a state of detachment." In 2008, Zhang Chaoyang had such a self-description in an interview with "Beijing Youth Weekly".

The year 2007 was not a watershed in Zhang Chaoyang's heart. This kind of inner ups and downs appeared earlier and guided him to today. In the 1960s and 1970s, Chinese society experienced earth-shaking changes. From the turmoil in the 1960s to the collective awakening of society in the 1970s, the thirst for new knowledge and the reverence for science reached an incomparable level. In 1978, at the National Science Conference, Deng Xiaoping proposed that "science and technology are productive forces" and "intellectuals are part of the working class". It was also in this year that science ushered in the spring, and Yang Zhenning and Chen Jingrun became idols of that era.People born in this era have a heavy fanatical complex for scientific knowledge.

Many years later, Zhang Chaoyang recalled an experience in middle school. He felt that people were in a state of hunger for new knowledge at that time, and most of their enthusiasm turned to learning mathematics, physics and chemistry.At that time, he was reading a newspaper that had the most influence on the thoughts of Chinese youth at that time—"China Youth Daily". Because he read "Goldbach's Conjecture" published by Xu Chi in this newspaper, Zhang Chaoyang secretly made up his mind: Study hard and get ahead in the future. On October 31, 1964, Zhang Chaoyang was born in an arsenal compound in Xi'an, Shaanxi.The northwestern region in late autumn and early winter is getting colder. According to the analysis of Western astrological principles, people born in late autumn are born in Scorpio, who likes to be quiet, quiet in mind, light on fame and wealth in nature, but possesses the talent for fame and fortune.Such natural talents gradually became prominent in the future, and have always influenced Zhang Chaoyang's many behavioral decisions.This book attempts to conduct a comprehensive and comprehensive deconstruction of Zhang Chaoyang's character qualities formed in various stages.

Nietzsche once said, "If the luxuriant weeds in our lives gather together, they may force us to eradicate the wheat." When we cultivate wheat, we also face the luxuriant weeds. "Choice" is the key to our re-understanding of Zhang Chaoyang one of the words.From the initial decision to return to China, to the founding of Sohu, as well as the selection and positioning of Sohu's business, every choice Zhang Chaoyang made was related to his destiny. Thoreau has made this statement in the book: If a person stays in a town forever, his biggest stage is to become the mayor of the town, and if a person stays in a small city, he may become a mayor.This is certainly an exciting metaphor, but can everyone who stays in a small city become a mayor?

When he first returned to China, Zhang Chaoyang was the chief representative of the ISI (Institute for Scientific Information) in China. His main job was to collect and publish economic information in China and serve Wall Street. /10, or even 1/20.He has no savings, his only credit card is still in debt, and he spends his daily board, lodging and office in that 24-square-meter private house.When he founded Aitexin, the predecessor of Sohu, his situation was still not good. He had no house or car in China, no so-called high-level relationship, and the fault of his network made him suffer from no source of funds. "Looking at the round moon outside the cabin window, all thoughts are lost, and I repeatedly ask myself, why can't I succeed if human beings can lift such a big plane into the sky?" The state of mind after the US financing setback.

Many successful people have had such forbearance and persistence.The famous American writer Carson McCullers was almost suffering before writing, living a sojourn life with her husband Reeves.The writer Mario Puzo thought it was his worst script, but it was so successful that he died on the sequel, and his other works were not well received. In addition to choice and forbearance, Zhang Chaoyang has another quality that is different from other domestic entrepreneurs, that is, to be himself no matter what. "I seem to be living a smaller and smaller life. Unlike my peers, they live a heavy life. They always play golf and live a nine-to-five life with their wives and children. I like dancing, singing, and mountain climbing. It’s more exciting to play with people in their 20s. I seem to have been at the station when I was young, and my peers took the train and left, but I’m still here.” Zhang Chaoyang described himself as having adolescence rebellious and unsatisfied syndrome. Misunderstood by the industry as publicity and show.

A reporter once wrote: After interviewing Zhang Chaoyang, I felt that the person in front of me was lonely and liked to be quiet. If possible, I really hope I didn’t bother him.A beautiful reporter—it is said that Zhang Chaoyang is one of the three reporters recognized by himself—has described Zhang Chaoyang sitting in a coffee shop, under the light, his face is too sensitive for women. The deconstruction of Zhang Chaoyang also includes many aspects such as enterprise management, financing, and market strategy. Nietzsche wrote in his autobiography "Look!Ask yourself: "Why am I so smart? Why am I so smart? Why can I write this good book? Why do you have to read this book?"

Why do you have to read this book?If you also have the desire to succeed and are interested in topics such as "financing, building a team, finding projects, brand building, localization or internationalization, management systems, innovation and happy life", these will become your reasons for reading this book.