Chapter 6 Thinker's "Legend of Anti-Counterfeiting"

Many people may not know that Pan Yue was one of the earliest advocates of the anti-counterfeiting behavior that is widely supported by people from all walks of life to protect consumer rights.This move was introduced during his tenure as the chairman of the China Quality Miles Promotion Association and the deputy director of the State Bureau of Quality and Technical Supervision.Just enumerating some incidents in the second half of 1999, we can see Pan Yue's efforts in promoting anti-counterfeiting actions and forming a good public opinion supervision. On August 5, 1999, the "Second Council Meeting of China Quality Miles and 99 China Quality Miles Departure Ceremony" was held in the Great Hall of the People.The meeting elected Pan Yue as the chairman of the China Quality Miles Promotion Association, famous economists Li Yining, Wu Jinglian, and a group of industry authorities and news units as vice presidents; More than 300 people from units and business circles were elected as directors of the promotion association.This is the beginning of Pan Yue's formal involvement in consumer rights protection.

In October 1999, Pan Yue led the staff of the Wanlixing Promotion Association, organized CCTV and other central media reporters, and together with the Guangdong Quality and Technical Supervision Department, went deep into Jieyang, Guangdong, followed up on the spot, interviewed and exposed the inferior rebar produced in Jieyang, Guangdong. The case destroyed the low-quality steel production base in Jieyang in one fell swoop.At that time, Premier Zhu Rongji attached great importance to this, and made an important instruction that "this crackdown on counterfeiting is very effective. It should be reported to the whole country, publicly exposed, and counterfeiters will be attacked in groups", which was reported by many media.This anti-counterfeiting model was later followed by local authorities and the media.

In the same month, Pan Yue organized the press, and together with the quality and technology supervision and law enforcement personnel of Beijing, Tianjin, and Hebei, through in-depth and arduous investigations, publicly exposed and investigated an illegal production and sale of disease and death that has endangered North China for more than ten years. The chicken case has aroused the attention and concern of all walks of life, and seven or eight provinces and cities have taken joint anti-counterfeiting actions against dead chickens and cooked food, which has caused a huge sensation in the country.

On December 2, 1999, Pan Yue led people to join forces with the Guizhou Provincial and Guiyang Municipal Governments to crack down on the manufacture of counterfeit cigarettes, and eliminated 26 counterfeit dens in one fell swoop.At the same time, adopt a new method of "struggling while supporting", that is, while combating counterfeit and shoddy products, while supporting local famous brands, it provides a new idea for forming a virtuous circle of cracking down on counterfeiting. Pan Yue's "Legend of Anti-Counterfeiting" may be far from the actions of a theorist and thinker. Overseas media seldom pay attention to it, but domestic media reports are everywhere. Perhaps too many domestic ordinary consumers In other words, Pan Yue's image as an anti-counterfeiter is indeed distinct from that of a thinker.