Chapter 32 guide

★The fact that world-class players trained in China sign a contract with a team from a capitalist country fully illustrates the changes that have taken place in the world. ★In the late 1990s, some optimists said that within 20 years, the income of Chinese people would reach a certain level, and China would become an important global market.In fact, it took less than 10 years for this day to come, and the pace of China's development is still accelerating. ★ It is very appropriate to say that Yao Ming's growth path is the epitome of the development path of "China and America".

"Wow! Yao Ming!" It is not so much the author's amazement at Yao Ming, but rather the author's amazement at a unique Chinese consumer market and consumer culture.He believes that China's consumer culture is very distinctive.Why is China different from Japan?The author argues that the answer is simple: China has a consumer culture that Japan does not.If you want to know the surprising features of Chinese consumer culture, you must read this chapter. Huawei Technologies Co., Ltd. was established in 1988. At that time, it specialized in the sales of telecommunications switching equipment for a Hong Kong company in the market. In the first few years of the 1990s, Huawei has been committed to the research and development of its own products, and launched fierce market competition with large multinational companies such as Siemens, Cisco, and Ericsson, but it did not succeed.However, it has achieved good sales performance in provinces, regions and small and medium-sized cities in mainland China with its low-cost advantage. In the mid-1990s, Huawei began to cooperate with the Chinese military (Huawei’s founder, Ren Zhengfei, was an engineer in the Chinese People’s Liberation Army). Since then, although Huawei is still a little-known high-tech enterprise, its scale has grown From small to large.The company has tens of thousands of employees and multiple production lines, and its products are sold all over the world.