Chapter 16 guide

★Avon has made a bold decision: to enter the Chinese market where American companies rarely set foot. The "Los Angeles Times" published on June 18, 1990 reported that Avon had opened up new overseas markets. ★When Avon came to China, the dreams of millions of Chinese women combined with Avon's desire for development.Avon wants to achieve rapid development, and China just provides an opportunity for it. ★With the continuous growth of China's consumer demand and more and more foreign companies wanting to enter the Chinese market, the Chinese government is facing another challenge: not only to manage and control the fast-growing market, but also to control the production from product to product Manage all aspects of sales.

Avon is a typical company among Western companies that brought changes to China and changed with China's changes.We can see the changes in China itself and the relationship between China and the United States from the changes of Avon in China in the 1990s.From the perspective of "Central America", the story of Avon is also a story of a multinational company seeking a new life in the Chinese market and contributing to China's economic development and the continuous integration of China and the United States. New York-based Avon had been plagued by poor earnings and the threat of a takeover for two years before entering the Chinese market.At this time, Avon made a bold decision: to enter the Chinese market where American companies rarely set foot. The "Los Angeles Times" published on June 18, 1990 reported that Avon had opened up new overseas markets.Although China is not the first international market that Avon has explored overseas, it is the market with the greatest potential and the market that can most enable Avon to see the hope of getting out of the predicament.

In many ways, Avon's understanding of traditional Chinese culture is not as good as KFC. In 1886, David McConnell, a family salesman in New York, founded the California Fragrance Company. More than 100 years later, when many companies have opened stores to sell goods, Avon still maintains the traditional sales model of door-to-door direct sales.Under the slogan of "Ding Dong! I am Avon", Avon has become a cultural symbol of the United States in the middle of the 20th century.From the initial perfume sales, it has expanded to a wide range of cosmetics business; from the initial male direct sellers to the company with the most female direct sellers, Avon has gradually grown.The company's "Miss Avon" carries a bag full of various cosmetics and directly sells Avon products to women all over the country.