Chapter 39 First-class products and services leverage the market

In 2010, Huawei's global shipments of terminals reached 120 million units, and its global sales revenue exceeded US$4.5 billion. The shipments increased by more than 30% year-on-year.Among them, Huawei's mobile phone shipments exceeded 30 million units, and mobile phone revenue exceeded 54% year-on-year. Smartphone orders exceeded 5 million units, and shipments exceeded 3 million units.In terms of mobile broadband products, Huawei's annual order volume exceeds 60 million units. Among them, data cards are Huawei's traditional superior products. The global sales volume has exceeded 3 million, creating the highest sales volume of a single fusion terminal.At the same time, mobile broadband and home convergence products continued to exceed 100 million in value, setting new record highs and maintaining the No. 1 position in the world.

In a market full of strong players, Huawei's performance is indeed quite eye-catching.In the face of Huawei's success, what we can do, apart from affirming it, is a more important point, which is to think about the enlightenment that its success has brought to the entire industry. In 2008, with the full launch of the 3G market, the curtain of market battles was also opened one after another.China Mobile, China Telecom, and China Unicom are fighting for subscribers. Subsidies for phone bills rob users, channel expansion, and terminal changes. The major operators have tried their best to compete for subscribers.Facing the 3G market in full swing, the terminal market is of course also surging. All terminal manufacturers are eyeing each other, and no one is willing to stay out of the "city". The entire market is changing rapidly, and the reshuffle speed is unprecedentedly accelerated.

As one of the most powerful telecommunications network solution providers in the international market, Huawei has performed quite well in recent years. With the help of 3G and close cooperation with operators, Huawei is proud of itself in the domestic market and earns a lot of money. Bowl full. Huawei terminal president Wan Biao told reporters that the sales of Huawei's terminal business in 2011 will reach at least US$6 billion.In the next few years, Huawei's goal in the smartphone market is to enter the top five in the world.For this goal, he is very confident. In the domestic market, Huawei has been maintaining close cooperation with the three major operators, and its product design and launch also closely follow the needs of operators.Therefore, in the procurement of the three major operators, Huawei's performance is among the best.It is understood that during the China Telecom Tianyi 3G Internet Mobile Phone Fair, China Post purchased three C-network mobile phones from Huawei in one fell swoop, totaling 2.3 million units, worth 700 million yuan.For China Mobile, Huawei has made an "8+3" product commitment to meet China Mobile's diverse needs for terminals.Among them, "8" is the number of deeply customized products, and "3" is the product determined by Huawei according to its own market and channel needs.At the same time, in the WCDMA field, Huawei became one of the five manufacturers that won the bid for China Unicom's 1,000-yuan 3G smart phone. Its U8110 has been on the market for less than a month, and has won orders for 300,000 units.Recently, Huawei, which has always been extremely sensitive to the market situation, also made a quick response when the three major operators frequently made efforts in the smartphone market.It is reported that although Huawei has previously launched a variety of smartphones overseas, this time Huawei will make targeted improvements to smartphones based on domestic users.

Huawei's terminal products are developing rapidly in the international market, especially in the United States, Japan, Russia, and Central Asia. Huawei's terminal shipments have increased by more than 100% year-on-year.According to the report of Japan's GFK marketing service agency at the end of 2009, Huawei has occupied half of the Japanese network card market for two consecutive years.In the European market, Huawei is also brave and good at fighting, and won the exclusive bid for Deutsche Telekom's LTE terminal; Android mobile phones staged the "Normandy landing" in France; it recently released the smartphone IVY (Ivy) jointly with Telefónica... Various performances , attracting the attention of the global industry. In 2010, Huawei, Haier, Lenovo, Tencent, Baidu, China Mobile and other companies were selected as the top 20 in the selection of "Most Globally Competitive Chinese Companies" jointly sponsored by "Global Entrepreneur" magazine and Roland Berger International Management Consulting Company.Being able to successfully enter the top 20 in the world shows Huawei's strength in the international market.

In the business field, Huawei is an out-and-out "all-around player".In the global market, Huawei has achieved great results in multiple lines. In 2010, 75% of Huawei's US$4.5 billion terminal revenue came from overseas, and 25% came from the Chinese market.At present, Huawei terminals have become an important provider of communication terminals in markets such as Europe, North America, Japan, India, and Russia. In 2010, in the United States, Japan, Russia, Central Asia and other regions, Huawei's terminal shipments increased by more than 100% year-on-year. In the overseas high-end market, Huawei's various smartphones have achieved millions of sales.Its integrated terminal products have also fully broken through high-end markets such as British Telecom, Deutsche Telekom, Verizon in the United States, and VirginMedia in the United Kingdom.No matter how you look at it, Huawei's performance in overseas markets is remarkable.

With the mature penetration of 3G, diversified applications, the popularization of smart terminals and the promotion of triple play, the terminal market has also entered a period of rapid growth. Of course, Huawei will not miss this great business opportunity. The general trend plans the future, and its development prospects can be expected.Summarizing and analyzing Huawei's performance all the time, it is not difficult to see that the Huawei Nuggets market mainly relies on three sharp weapons: First, high-quality products and services.There is no doubt that the quality assurance of products and services is the basic condition for any manufacturer to compete in the market, and it is also the most important weapon to grasp customers.Only by first creating high-quality products and launching good supporting services can enterprises win product reputation and customer loyalty.Huawei is obviously no exception. Wan Biao, president of Huawei Terminal, told reporters, "Quality, service and cost have always been the 'three magic weapons' of Huawei Terminal."

Second, cooperation with operators.There is an old saying in China: A gentleman is not different in nature, he is good at falsehood.If you want to win the market, you must not only have enough strength to face competition, but also have enough wisdom to seek cooperation.In the domestic market, Huawei maintains close cooperation with the three major operators; in overseas markets, Huawei is also good at leveraging its strengths.For example, Huawei Terminal maintains good cooperative relations with mainstream Japanese telecom operators such as EMOBILE, NTTDOCOMO, and SoftBank.Cooperation with major operators is not only beneficial to Huawei's own development and helps it achieve remarkable market achievements, but also has important significance for the development and improvement of the entire industrial chain, which can be said to serve multiple purposes.

Third, continuous innovation.The reason why Huawei has been able to make great strides in the market, the reason why it has repeatedly achieved breakthroughs in performance, and the reason why it has been able to lead the terminal market for a long time is an important driving force behind it, that is, continuous innovation based on customer needs.Whether it is the world's first plug-and-play USB Modem E220 launched by Huawei in 2006, or the world's first seamless telepresence system exhibited at the Global Mobile Communications Conference, they all reflect Huawei's innovative capabilities.Continuous innovation has helped Huawei create blue oceans one after another in a brutally competitive market.Wan Biao, President of Huawei Terminal, said: "We will continue to focus on the market and customer needs, increase the pace of product innovation and market expansion, and strive to stand out in the new round of competition."