"Let those who hear the cannon call for the cannon fire", Ren Zhengfei's roar at the end of 2008 was exceptionally powerful.He immediately grasped the root cause of the US financial crisis: an arrogant and bureaucratic top management suppressed the company's endless innovation.It also happened that at the beginning of that year, I was invited to visit Toyota, Japan, and discovered the stubborn disease of modern enterprises from the comparison between Toyota and General Motors of the United States.So I put forward the sayings of "ground strength" and "the answer is always on the spot".Zhang Yue, president of Broad Air Conditioning, said to me when he met me at the end of 2008: "You have revealed the root cause of the US financial crisis in June."

Compared with my "land power" theory, Ren Zhengfei's statement made the problem clear at once.Going to some big companies for training, the executives asked what "land power" is, and the boss said that it was what Ren Zhengfei said, "Let those who hear the sound of the cannon call for the cannon fire."In October 2009, I released my management book "The Answer Is Always On the Spot". Among them, the key interpretation cases are Japan's Kyocera Corporation, Toyota Corporation and China's Huawei.I am sure that Ren Zhengfei will let the ground force reshape Huawei.

I found that there are two basic conditions for a company's endless strength or competitiveness. One is Sun Wukong who does what he wants and does not exceed the rules, and the other is the field support of sufficient authorization and trust.I discussed these in my new book "Working with Love" published in January 2011, and this new development in the study of ground force has not escaped Ren Zhengfei's vision. In his New Year's Day message in 2010, Ren Zhengfei mentioned the "grey scale of management" and proposed a new perspective to grasp the balance and rhythm in the chaos and trembling.In order to achieve the kind of environment that everyone strives for, he knows that "the gray level of management is our tree of life. We must have a deep understanding of openness, compromise, and gray level."

A deeper understanding of openness, compromise, and grayness led Ren Zhengfei to propose a series of new ideas for the survival rules of the "cloud era" at the end of 2010. Ren Zhengfei vividly described the uneasiness of Chinese entrepreneurs at this starting point: "Huawei has walked out of the green gauze tent for 20 years, a lonely 'farmer', walking on a winding field path, like Don Quixote The same closedness, holding a spear in hand, fighting alone, stumbling, and going to today. Now that we open our eyes, we have to change the way we have closed ourselves for a long time."

A "farmer" who walked out of the green gauze tent opened his eyes and saw that the world is already in the "cloud era" without courtyard walls.In the past, we relied on biting Western companies to follow up, but now we have to participate in leading the way.Fear, awe and confidence arise spontaneously. The maverick of the "Black Widow Spider" is out, and Dan Ke, who ignites his heart and illuminates everyone, is the law of survival in the "Cloud Era". Ren Zhengfei is very vigilant, he now "has neither a sense of honor, a sense of accomplishment, nor any other sense."He is very worried that his personal numbness will become the numbness of 100,000 Huawei people!It is no longer possible to run a business like a farmer with his head bowed.He urged Huawei executives to open Weibo to expand contact and resonance with the "cloud era".In the next 10 years, there must be a new way of doing business, which can be simplified to two things, one is the pipeline and the other is the cloud.In Ren Zhengfei's vision, the diameter of the "pipeline" in the future is at least the Pacific Ocean, and definitely not the Yellow River and Yangtze River.

Building a "pipeline" with the diameter of the Pacific Ocean has gone beyond the physical "pipeline".This is more in line with the "field" I have been emphasizing.The pipe or field is the horizontal axis, and the clouds or Monkey King is the vertical axis, constructing an endless field, attracting "free clouds" from all over the world, and pouring rain into the field with a diameter as large as the Pacific Ocean.When the clouds gather in this field to form momentum, they can also go to Europe, Africa, America, and Oceania to make auspicious rain.With "field" instead of "pipe", Ren Zhengfei's words go beyond the vocabulary of the real economy:

"Construct an endless field, let the clouds in the world gather here to rain, and go to the places where the earth needs it." Perhaps, this will become the survival rule of the "cloud era" in the next 10 years! Every step of Huawei is solid and worthy of comprehensive interpretation.It was launched by Yu Shenghai, a financial writer, and it is worth reading.Before writing books, many financial authors had never had face-to-face communication with Ren Zhengfei, but Yu Shenghai was different.He has been paying attention to Huawei since 1990, and has a deep understanding of the founder Ren Zhengfei and Huawei. It can be said that he has witnessed Huawei's growth process.In order to prepare this book, he went to Huawei many times and communicated with Ren Zhengfei as a friend many times, and realized the true meaning of Huawei people's thinking and wisdom.

The Huawei and Ren Zhengfei described by Yu Shenghai have vivid personalities.He wrote about Ren Zhengfei's purity—pure personality with infinite charm. It seems that Ren Zhengfei is doing many things, and at every moment, he can concentrate on one thing.At that moment, the unity of body, mind and soul allowed him to go where no one else had gone.Impetuousness is a common problem of this era.Some people do one thing for a year or a few years, but with a floating heart, they have never been at peace, or they are dreaming in the future, or resenting in the past tense. This book by Yu Shenghai has uncovered the mystery of "Huawei Legend" for us, and will give rich and useful enlightenment to the hungry Chinese enterprises.It's worth reading.It is for sequence.