Chapter 19 Section 18: No insurmountable problem (2)

I remember a famous line from the movie "My Dinner With Andre," which says that New Yorkers "are both guards and prisoners, and as such, they lose... the ability to escape from their own prison, and what's more, they don't feel like they're in prison."People always create rules for themselves, use these rules to weave a cage, limit themselves to a specific role, and cannot see infinite possibilities.But what happens when people challenge these established assumptions?If people jump out of the established trajectory, is the result good or bad?What will happen to those who break the existing norms?

Larry Page, one of the founders of Google, encouraged people to moderately despise seemingly impossible tasks and break through established norms.In other words, it is to think as big as possible about the goal.Larry pointed out that big goals are often easier to accomplish than small ones.If the goal is set too small, there are only a few specific ways to achieve the goal, and more ways in addition may lead to going the wrong way.However, if the goal is large enough, people usually have more resources at their disposal and more ways to achieve it.Larry's insight is indeed interesting.Let’s say you’re going from San Francisco to Kabul. There are many different routes you can take. You have enough time and means to get there. Even if things don’t go as planned, you can think of flexible ways to deal with them.However, if you just need to go through town, the route is fairly well defined and you just want to get there as quickly as possible.Once you're stuck in traffic, you'll be stuck there, frustrated.One of the reasons Google has achieved what it is today is their ability to solve difficult problems unconventionally.

no insurmountable problems Linda Rottenberg is a typical example of someone who never thinks a problem is too big to solve and is ready to defy expectations and go her own way.Her point is that if people think your ideas are crazy, then you're on the right track. Eleven years ago, Linda founded Endeavor, a well-known non-profit organization whose goal is to promote entrepreneurship in developing countries.As soon as Linda graduated from Yale Law School, she started Endeavor out of a passion for promoting economic development in underdeveloped regions.In order to achieve her goal, she went forward bravely and tried every means, even "stalking" influential business tycoons, just to get close to them and get their help.

Endeavor started from Latin American countries, and then gradually expanded to other countries and regions in the world, such as Turkey and South Africa. Endeavor has established a strict process to identify high-potential entrepreneurs. Once entrepreneurs with both entrepreneurial ideas and execution capabilities are selected, they will be provided with various resources required for successful entrepreneurship from all aspects. Endeavor does not provide venture capital, but introduces entrepreneurs to those in the same industry and field who can give them guidance.Entrepreneurs can also participate in high-intensity training programs and have face-to-face exchanges with entrepreneurs who have achieved success through Endeavor.If these entrepreneurs succeed, they will not only serve as positive role models and create jobs for the local area, but they will also give back to Endeavor and help future generations of entrepreneurs.