Payne has a sharp mind, and he has a superior sense of the dynamics that move America and the world, and you can feel it on every page of this book. - Bill Gates This book will allow you to observe the world from a new perspective. — Bill Clinton The world's top marketing plans all have unique and wise perspectives, and Mark Payne is a master who can always find them. — Mary Dearing, Global Chief Marketing Officer, McDonald's Restaurants The strength of this book lies in Mark Payne's analysis of the opportunities and business implications that each microtrend may bring...it enables entrepreneurs, businessmen, and politicians to identify those hard-to-find opportunities in a fragmented society. Thinking groups, which will help re-establish new companies, open new markets, and profit from new competitions!

——USA Today